create press release one page
aaanfal
target_publics__strategy.docxLauryn Hamrick & Anfal Alomar
Dr. Kucia
Target Publics:
· Primary: Prime donors who are already involved with the camp
· Secondary: Other successful organizations within the Houston metro area
Strategy:
· To raise awareness of the support needed in order for Camp Blessing to obtain own facility.
· Divide all staff members and volunteers evenly to go to at least 50 organizations in the Houston metro area to spread the word of Camp Blessing and the importance of gaining their own facility by 2017.
· Encourage potential donors to be a part of the team
· Create a relationship with new organizations
· Allow organizations to use our camp (if wanted) for their own satisfaction and ‘team-bonding’
· Invite the primary donors and 200 potential new donors to our “Open-Camp Day” to experience why having their own facility is so significant.
· Send out staff members and volunteers to promote “Open-Camp Day.”
· E-mail all potential donors
· Mail invitations to potential donors
· Call all potential donors
· Increase awareness (via social media, brochures, face-to-face interaction, etc.) by 60% each month for the next 5 months.
· Enhance the social media aspect by hiring someone specifically for social media
· Make informative brochures to hand out to organizations
