Starting a business- Food Truck Business

Unit 9

Assignment Rubric Final Project - You will incorporate Part 1 from Unit 8 into Part 2 and submit it as one document. Next,

in two to three pages, answer the following bullets.

 Apply the elements of marketing as it applies to entrepreneurship. o Your elevator pitch: a succinct description of your products or services,

market, and competitive advantages. o Size of opportunity: this is what investors—Venture capitalists (VCs) even more so than

“angels”—want to know. To what size can your company potentially grow and what are your plans for future development?

o Your specific target customers: who they are and the customer needs that your product will meet.

o The market size: numbers and dollars, past growth, growth forecasts. Is there a market in my community for this kind of business? Will people buy my product or service?

o The competition: division of market share, how your product compares to theirs, your value proposition in comparison to the competition’s, and barriers to

entry.

o The business model: how you will distribute your product, pricing strategies, how you will reach your customers?

 Apply the elements of management as it applies to entrepreneurship. o Your team: who they are, past successes and experience, and why they are qualified to

do the job.

 The timeline: when you expect to reach key milestones. o Who are your suppliers?

 Apply the elements of finance as it applies to entrepreneurship. o Financials: a brief summary of key points from your income statement and balance

sheet.

 Funding: how much you are asking for in this round, how many future rounds are expected, how much you will request during those rounds, and how the funds will be used.

 The investment opportunity: potential exit strategies and financial Directions:

• Consolidate Part 1 and Part 2 and submit as one document.

• Write your responses in complete sentences; provide specific examples when applicable.

• Check for correct spelling, grammar, punctuation, mechanics, and usage.

• Provide citations and references that you use in writing up the responses.

• Make sure to use the concepts you have learned from the text and answer all the questions

thoroughly.

Submit your answers to the questions in a double-spaced paper, no less than five pages long, to the

Dropbox.

Unit 9

Per Cent Kaplan

Possible Score For This Project: 100 130

Per Cent Per Cent Kaplan

Points Points Points

Possible Given Given

Specific Paper Objectives: Assignment Checklist (80% ):

1 The Business 20 20 26.00

2. Apply the elements of Marketing as it applies to entrepreneurship 20 20 26.00

3 Apply the elements of Management as it applies to entrepreneurship 20 20 26.00

4 Apply the elements of Finance as it applies to entrepreneurship 20 20 26.00

80 80 104.00

Writing Style, Grammar, APA (20% )

Grammar and Spelling 8 8 10.40

Responses are concise and direct 7 7 9.10

Reference list and citations are provided 5 5 6.50

20 20 26.00

Gross Project Score: 100 100 130.0

>>>>>>>>>> 0 0.0 0.0

Your Project Score in Percent 100.0

Your Project Score- Kaplan Points: 130.0

Less: Late Penalty w/o

Extenuating Circumstances

(Enter .2 for 1-7 days late or

.3 for 8-14 days late)