capstone class business plan

BSM 490

Management Capstone Dawn Zapata

Exercise Six: Business Plan Outline

Directions: Add a sentence or two about each section provided below. Use this outline during your peer reviews to help provide information about your topic.

Business Overview

Turcuisine restaurant is new in New York. It was introduced in the first quarter of 2015 to accommodate the growing need of cuisine meals especially in a multicultural setting. With guaranteed delivery system Turcuisine services are becoming popular

Products and Services

The main menu in Turcuisine restaurant is Turkish cuisine. However, cuisines from all global continents are served. The varieties of cuisines are served with cultural utensils to preserve the cuisine culture.

Marketing

Customers

Turcuisine belong to all age group but the restaurant targets adults who are likely to be specific on the type of cuisine they want served. The restaurant targets tourists and local people from a multicultural background.

Competition

Competition is stiff in the industry because other restaurants are already serving Turkish cuisine. However, beating the competition is expected to be simple because this restaurant is development a custom cuisine from each continent and no restaurant in New York is specializing in that.

Marketing Plan

The marketing plan for this restaurant will utilize the online platform and strategic adverts in the local dailies. Since this restaurant targets tourists, advertisement space will be bought in the platforms that offer guide to those visiting New York City.

Operations

Organizational Structure

Turcuisine restaurant utilizes a stratified organizational structure. The president will hold the highest office. The human resources and the head chef will report to the president. While the operation offices will report to the head chef.

Pricing

Turcuisine pricing will be developed from consideration of extra services such as snacks and comfortable dining place rather than counting on the price of supplies alone. Therefore, the price in this restaurant is expected to be high than normal.

Proposed Location

The first Turcuisine restaurant will open in New York City with a strategic serene easily accessible location. Depending on response, the company will try searching for space in entry and exit points such as multicultural stages.

Financial Plan

Turcuisine restaurant will utilize equity financing to avoid liability that comes with other financial methods. The company will also consider franchising in its first year of business.