capstone class business plan

Furkan Bilgiseven

Management Studies Capstone Project

02/05/2015

2 Topics for the Business Plan

Topic One

The first idea I will try to evaluate is to establish a restaurant that serves Turkish food. Turkish foods are most popular and most valued all over the world. The most popular menu of Turkish origin in the cuisine. The Turkish cuisine is one of the best world’s three renown cuisines. The name of the restaurant will be Turcusine Restaurant. In this restaurant, Turkish cuisine will be the main menu in addition to several foods. I will begin this restaurant in the New York City in a location with multicultural figures such as passengers. The first restaurant will be a model that will be used to build into a chain of Turcusine Restaurants. In an effort to build the best Cuisine restaurant, I will develop a benchmarking process to analyze different similar business. I will develop a data mining and data warehousing procedure from the first restaurant that will assist is the businesses decision making from customers and suppliers. Benchmarking and customer feedback are the most valuable information to building a better restaurant. As an entrepreneur, I will also source consultation from renowned chef institutes and try to readily offer internship opportunities for its students to build on the best modern menu. I am aiming to include all cuisine tastes around the world.

Annotated sources

Oakland, J., Porter, L. and Tanner, S. (2004). Assessing Business Excellence (Second edition). Oxford: Elsevier Butterworth-Heinemann.

The importance of this source to my restaurant business is that, it contains information on how to develop an excelling business. Although the source describes development of large business enterprises, the benchmarking information will be used to develop a custom benchmarking process for my restaurant.

Bilgin, A. and Samanci, O. (2008). Turkish Cuisine: Republic of Turkey Ministry of Culture and Tourism. Volume 3167 of Ministry of Culture and Tourism Publications. Print.

This resource is useful especially when developing a traditional Turkish cuisine. This resource is a government publication meaning that, the republic of Turkey is committed to keep its culture. As a property of the government, this source will assist me in developing the most custom restaurant Turkish cuisine with the most original taste.

Brown, Douglas, B. (2007). The Restaurant Manager’s Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation. New York: Atlantic Publishing Company. Print.

This resource is particularly useful to my research because it explains the process of opening, operating and managing a food services shop. This resource is tailored towards a food services restaurant as compared to general businesses. Therefore, useful, targeted management process for a restaurant will be evaluated.

Mill, Robert Christie (1998). Restaurant Management: Customers, Operations, and Employees. New York: Prentice Hall. Print.

This resource focuses on the projects needs. It will supply information for food restaurant business development. In addition to developing an attractive business, this resource focuses on developing a management strategy specific for a restaurant with a focus on customer satisfaction, operation and quality technical and operational human resources for the new business.

Topic Two:

At this day and age, a business entrepreneur needs to think outside the box. Hookah has remained a tradition for many people from Europe. People who like this smoking experience want to find it in every corner of the world they tour. This business will be called Hookah Spot Restaurants. Not only is Hookah consumption a culture but people feel satisfied with every activity they are doing when they know they will served their favorite and flavored smoke. Even though electronic cigarettes are replacing the some of the sumptuous traditional smoke, hookah still remain a traditional that many people still wants to remain with. Therefore, establishing a Hookah Lounge Restaurant will be a great business idea especially in tourist attraction hot spots and multinational/multicultural platforms. This restaurant will supply customers with a variety of traditional hookah pipes, premium tobacco, music, Wi-Fi, personal space, supplying bean bag, variety of traditional Turkish tea and a cool place to chill out as an individual or as a small group. New York City will be the beginning place to set this breakfast restaurant. After completing a pilot survey on the best place to set the restaurant, interstate bus stations and terminal are the best place to put this business because these places are likely to experience a high influx and out flux of the people of European origin who will offer the target customers. Six months in business, customer response and feedback will dictate whether it could be profitable to open a chain of Hookah Spot Restaurants to other State Cities.

Annotated Bibliography

Mill, Robert Christie (1998). Restaurant Management: Customers, Operations, and Employees. New York: Prentice Hall. Print.

Operating a restaurant business takes into account the customer services satisfaction as well as employee satisfaction. This resource is useful to restaurant entrepreneurs because it tries to evaluate step by step use of resources that will make a custom restaurant successful.

Chaoui, R. A. (2010). Hookah with multiple tobacco bowls. US 20100326453 A1. US 12/494,281. Retrieved on February 5, 2015 from http://www.google.com/patents/US20100326453#backward-citations

This article is a patent. It is useful for the business design for Hookah restaurant because it will offer the history of hookah smoking and tools used for the same. This restaurant will be original design in order to preserve the most of the traditions as possible.

Hammond, C. (April 3, 2012). Shisha pipes: Is smoking them really harmless? BBC-FUTURE: Retrieved on February 5, 2015 from http://www.bbc.com/future/story/20141029-are-oceans-hiding-inside-earth

This is a news article trying to explain how the Hookah and Shishia pipes work. In addition to explanation of how this entertainment product works, the article becomes useful for establishing Hookah lounge because it demonstrates the healthier side of the substance. To add to the richness of the Hookah, this substance is made from ocean creatures making it a darling for traditional Turkish drinking culture.

Independent. (August 1, 2014). Limitations on Hookah Smoking on the Way in Turkey. Independent: The Macedonian. Retrieved on February 5, 2015 from http://www.independent.mk/articles/7907/Limitations+on+Hookah+Smoking+on+the+Way+in+Turkey

This article is useful to the hookah restaurant development because it offers information on the Hookah smoking and associated developments. The article will be used to help us determine the Hookah menu for a custom restaurant for the same. Being a news article, this means that Hookah smoking remains important in the society and the need to continue the Turkish tradition of Hookah smoking.