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rhetoricalanalysis-2.pptx

Rhetorical Analysis

Rhetoric

How writers influence readers through language

Means of persuasion

Rhetorical Analysis

Separate the parts of an argument to better understand how the argument works as a whole

Four Elements

Situation

Purpose

Claims

Audience

Situation

What moves the writer to write?

What problem is the writer addressing?

Often located in first paragraph, first page

May be multifaceted, complex

Purpose

How does the writer respond to the situation?

What does the writer want readers to do?

Should we change our thinking? Become aware of a problem? Behave differently? A combination?

Purpose may unfold with the argument

Claims

Assertions the writer must justify and support with evidence and good reasons

Main claim = Thesis

Supported by minor claims

Thesis is tied to purpose

Often hints toward some kind of resolution

Audience

Readers whose opinions and actions the writer hopes to influence or change

Who is the author appealing to?

References (or jargon)

Understood knowledge

Language

Construction

Formality

Tone

I think human consciousness is a tragic misstep in evolution. We became too self-aware; nature created an aspect of nature separate from itself. We are creatures that should not exist by natural law.

We are things that labor under the illusion of having a self; an accretion of sensory experience and feeling, programmed with total assurance that we are each somebody, when in fact everybody is nobody.

Maybe the honorable thing for our species to do is deny our programming, stop reproducing, walk hand in hand into extinction, one last midnight, brothers and sisters opting out of a raw deal.

Questions

Consider rhetorical appeal- how does Rust use ethos, pathos, logos?

What affect does his argument have on Marty?

What affect does his argument have on you personally? Are you convinced? Unsettled? Irritated? Unfazed?

Appeal to Ethos

Does the author:

Identify an issue worth addressing?

Argue fairly (without noticeable bias)?

Support their claims with credible evidence?

Bring up a variety of viewpoints?

Is the author qualified to speak about the subject? Why or why not?

Appeal to Pathos

Does the author:

Appeal to the values and principles of readers?

Find common ground with readers?

Use personal examples?

Use examples that impact readers emotionally?

Set a relevant tone?

Does the author seem to be aware of your reactions and emotions as a reader? How and why?

Logical Appeals

To appeal to logos, an author must:

State the premises of the argument

Use credible evidence

Demonstrate that the conclusion follows from the premises

The author’s claim

Outside support

A conclusion drawn from that support

Identify Types of Claims

Claims of Fact

Claims of Value

Claims of Policy

Claims of Fact

Assertions that a problem/condition has existed, exists now, or will exist

Based on evidence

Debatable - not necessarily verifiable facts, but what the author believes to be true

Ex. “Gender inequality is an issue in the U.S. today”

Claims of Value

Express an evaluation of a problem or condition that has existed, exists, or will exist

Is a condition good or bad? Important or unimportant?

Presents a judgment

Uses value words or tone

Ex. “Gender inequality in the U.S. is a disgrace.”

Claims of Policy

Arguments for what should exist- a call for change.

Often signaled by “should” or “must” or “need”

Probably follow/combine with claims of fact or value

Ex. “We need to fix gender inequality in the U.S.”

Read through your source. Note places where the author makes a claim of fact, value, or policy. Your author might use a combination or rely heavily on one of the three.

Does the author adequately back up these claims with outside evidence?

How does Watson appeal to ethos, logos, and pathos? Specific examples?

Which appeal does she use most?

Who is her audience? How do you know?

What part of the speech resonated with you most? Why?

Thesis

A rhetorical analysis thesis should

Offer a unique interpretation/analysis

Outline the subjects of your analysis

Indicate what interpretive framework you plan to use

In other words:

What are you arguing about how this source uses language?

What parts of the source are you using to make this argument?

How are you going to frame this argument?

Interpretive framework

How are you approaching this source? What lens are you using to consider it?

For example:

Feminist

Educational

Political

Medical

Governmental

Environmental

Sometimes your framework will be implied by your language

Example

I will be analyzing the rhetorical strategies used in Emma Watson’s speech to the UN about gender equality. I will argue that she creates a “new feminism” by appealing to a previously marginalized audience– not either men or women, but both, in solidarity. I will approach this speech as a feminist, with the objective of understanding how it furthers the goals of this movement.

Topic Sentences

Each one should support your thesis

You can break up your essay by

Ethos, pathos, logos

Situation, purpose, audience

Claims

You’ll most likely end up blending these components

Think about your audience

What about your argument might be problematic to readers?

How can you preempt this reaction?

Ex. Stephanie obviously loves Emma Watson. Her desire to believe her is clouding her judgment.

My response?

What is your bias? How can you address it?