Marketing

Reflections of Simulation Game Starting

Name

Institution

Date

Pedagogical objectives of a simulation game in marketing/ business education

Simulation games in marketing and business education are important as they help in presenting events that occur in real time in the form of a game. Some of the objectives of simulation games are training, to help in predictions and for analysis. Simulation games in marketing enable company’s to change various factors that can affect the penetration of a product to determine the impact it will have on the company sales (In Riis, 2005). They are important in teaching business as they help learners to improve their business skills. It enables to test various scenarios in business sectors such as finance, management, human resources and organizational behavior. These are in various forms such as board games and computer generated simulations. By using simulations, one is prepared for any eventuality that might arise in the course of the business. Learners will know the right strategy and planning that should be used while making business decisions. In marketing, simulations can be used to create an imaginary business environment and then various decisions can be made. Some of the important decisions that can be experimented are on advertising, price, targets and production, all of which are crucial business decisions. An executive or a learner will input their choice, and the simulation will offer feedback. Usually, the game involves a series of interactive steps.

The company’s simulation game objective

Silver Tech produces two brands of voice recognition devices, Core Talk and Core Talk 2. The company can make use of simulation games to help in evaluating which advertising option is most feasible for the two products or and the price level for each of the products. Silver Tech may be wondering whether to set the same price for the two voice recognition devices or to have different prices. The simulation will give the company the opportunity to estimate the demand for the products based on different price levels. Additionally, it will assist in making decisions on the marketing and advertising approach that should be adopted by the organization. Based on the above factors, simulations will provide Silver Tech can present a financial analysis of the two products. As such, the financial information will provide a platform for the organization to make budgets and financial forecasts (Mayer & Mastik, 2007). It will also know how to allocate the various resources within the two products to maximize the profits of the organization.

References

In Riis, J. (2005). Simulation games and learning in management. London, Angleterre : [s.l.:

Chapman and Hall, International Federation for Information Processing.

Mayer, I. S., & Mastik, H. (2007). Organizing and learning through gaming and simulation:

Proceedings of Isaga 2007. Delft: Eburon.