Management

Section II.

A. The Company

a. Arabian Delights Mobile Foods

B. The Industry

a. Mobile foods

i. Industry facts

ii. National trends

iii. Local trends

C. The Product:

a. Arab Fast food + Coffee (Turkish and Arabic)

i. Manakeesh--The pizza of the Arab world, manakeesh is a round bread sprinkled with cheese, ground meat & herbs

ii. Hummus & Pita Bread

iii. Kabobs (chicken, beef or lamb)

iv. Falafel

v. Dolma (peppers stuffed with rice and vegetables)

vi. Tabouleh (chopped salad)

vii. Shish Tawook (garlic chicken kabob)

viii. Knafeh (Arab cheese cake)

D. Growth Plan:

a. We will use the S.M.A.R.T. APPROACH:

Section III:

A. Market Size and Trends

a. Cheney demographics

b. EWU demographics

B. Target Customers/Market

a. EWU students

b. Arab students and families

c. Local residents who like ethnic foods

C. Competition

a. Mexican food

b. Chinese