Communication Reflection Paper
luckcyn
lecture.pptxWICU & WSEE
Lilly Broadcasting
Deedee Sun
Multimedia Journalist (my job)
Shoot, write, edit, report
Way of the industry
Recent story example: http://www.erietvnews.com/story/28155671/fire-victims-seeking-help-after-massive-blaze
3pm meeting
Live shots if news breaks
Shoot / write package (ideally back to station before 8pm)
10pm deadline
11pm deadline
Post to web
My day to day
WICU: started airing March 15, 1959 (Founded by Edward Lamb, Toledo attorney)
1996 bought by Lillys
2002: bought WSEE
2009 merged to one station
2012: HD
Lilly Broadcasting
Channel 12 held a monopoly on Erie television until WSEE-TV signed-on in 1954 as a CBS affiliate.
Our reach/ market size: ~157,000 homes
http://www.stationindex.com/tv/tv-markets-100
Our stations: WICU (CH12), WSEE (CH35), The CW, and One Caribbean
Erie, Warren, Crawford, Ashtabula (parts of Ontario and W. NY too)
Audience Reach
WICU: 5am-7am show 12:30pm show 5, 5:30, & 6pm shows 11pm show
WSEE: 6am, 12pm, 6pm & 11pm
CW: 12:30pm (simulcast with WICU) & 10pm
News Shows
Six full-time anchors (plus two who report and anchor)
3 meteorologists (2 forecasters)
11 reporters (7 MMJs)
7 photographers
5 directors
(68 employees total)
What it Takes
What’s the top story?
“If it bleeds, it leads” - not allllways true
How many people does it impact - budgets/taxes
Stacking a Show
$2.5 million dollars (~40% of station budget)
Revenue: comes from ads
30 second spot: $100 to $1,300
What it Costs
Anchors clip local blocks to web
Reporters clip their stories
WICU app
Working on live stream, but still figuring out profitability
Internet & Impact on News
https://www.facebook.com/wicu12?ref=hl
https://www.facebook.com/DeedeeSunWICU
Social Media- increasing importance
11pm show superbowl ad: https://www.facebook.com/video.php?v=933260950058608&set=vb.110977865620258&type=2&theater
POP (Proof of Performance): https://www.facebook.com/video.php?v=920640274654009&set=vb.110977865620258&type=2&theater
This is Home! https://www.facebook.com/video.php?v=717725538278818&set=vb.110977865620258&type=2&theater
Promos
Wine on the Lake, Second Harvest Food Drive, Biggest Loser Run, March for Babies, Knock Out Homelessness, Kanzius Telethon, etc etc etc
Community involvement
twitter: @deedeesun
twitter: @chris_carroll2
Questions? Fave stories time?
