Conduct primary marketing research for the customer acceptance of a new product that has not been marketed to Singapore in the form of a questionnaire survey comprised of 15 to 20 items.

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Survey Question	Number of Respondents
1. What is your gender?
Male	17
Female	33

2. What is your age?
20 - 24	6
25 - 34	26
35 - 44	6
45 - 54	8
55 and above	4

3. What is your highest education level?
Doctorate degree	0
Master’s degree	4
Bachelor’s degree	25
High school graduate/Diploma	15
GCE O Level	4
GCE N Level	1
PSLE	2
No schooling completed	0

4. What is your annual income?
Less than $30,000	9
$31,000 - $40,000	17
$41,000 - $50,000	9
$51,000 - $60,000	6
More than $60,000	9

5. Do you have any children living at home?
Yes	31
No	19

6. How often do you clean your house?
Daily	4
Once a week	24
Twice a week	7
Once a month	3
Twice a month	12
Others

7. What kind of household cleaner are you using?
Chemical cleaner	31
Bio-degradable cleaner	12
Not sure	7

8. Where do you usually purchase your household cleaning products?
NTUC	29
Cold Storage	5
Giant	7
Sheng Siong	5
Others	4

9. Do you usually purchase container pack or refill pack for your household cleaner?
Container pack	39
Refill pack	11

10. Are you aware of the harmful cause of excess chemical cleaner usage?
Yes	14
No	36

11. How likely are you to buy a product which is environmentally friendly?
Will always buy	6
More likely will buy	29
Neither less or more likely to buy	8
Not likely to buy	7
Will never buy

12. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?
Yes	28
No	9
Not Sure	13

13. What is the most important factor you consider when selecting household cleaning product?
Price	15
Brand	6
Quality	21
Packaging	4
Referals from friend	4
Others

14. Are you willing to pay more for a product which is environmentally friendly?
Yes	29
No	14
Not sure	7

15. What is your most important resource for information on household cleaning products?
Television	15
Internet	23
Newspaper	9
Others	3

1. What is your gender?

2. What is your age?

3. What is your highest education level?

4. What is your annual income?

5. Do you have any children living at home?

6. How often do you clean your house?

7. What kind of household cleaner are you using?

8. Where do you usually purchase your household cleaning products?

9. Do you usually purchase container pack or refill pack for your household cleaner?

10. Are you aware of the harmful cause of excess chemical cleaner usage?

11. How likely are you to buy a product which is environmentally friendly?

12. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?

13. What is the most important factor you consider when selecting household cleaning products?

14. Are you willing to pay more for a product which is environmentally friendly?

15. What is your most important resource for information on household cleaning products?

Type of Househomd Cleaner Respondents Use
Chemical cleaner Bio-degradable cleaner Not sure 31 12 7
Location where Respondents Purchase Household Cleaners
NTUC Cold Storage Giant Sheng Siong Others 29 5 7 5 4
Type of Refill Respondents will Buy
Container pack Refill pack 39 11
Respondent Awareness to Harmful Causes of Excess Chemical Usage
Yes No 14 36
Likelihood Respondent will Purchase Eco-friendly Product
Will always buy Most likely will buy Neither less or more likely to buy Not likely to buy Will never buy 6 29 8 7
Likelihood Respondents will Patronize Refill Station
Yes No Not sure 28 9 13
Most Important Factor when Respondents Choose Household Cleaners
Price Brand Quality Packaging Referrals from friends Others 15 6 21 4 4
Respondents' Willingness to Pay More for Eco-friendly Products
Yes No Not Sure 29 14 7
Most Important Resource for Information on Household Cleaning Produc
TV Internet Newspaper Others 15 23 9 3
Gender of Respondents
Male Female 17 33

Age of Respondents
20 - 24 25 - 34 35 - 44 45 - 54 55 and above 6 26 6 8 4
Highest Education Level of Respondents
Doctorate degree Master's degree Bachelor's degree High school graduate/Diploma GCE O Level GCE N Level PSLE No schooling completed 4 25 15 4 1 2
Annual Income of Respondents
Less than $30,000 $31,000 - $40,000 $41,000 - $50,000 $51,000 - $60,000 More than $60,000 9 17 9 6 9
Do you have any children living at home?
Yes No 31 19
Frequency of House Cleaning
Daily Once a week Twice a week Once a month Twice a month Others 4 24 7 3 12