Conduct primary marketing research for the customer acceptance of a new product that has not been marketed to Singapore in the form of a questionnaire survey comprised of 15 to 20 items.
cjyong
questionnaire_design.docxDemographic
1. What is your gender?
1. Male
2. Female
2. What is your age?
1. 20 - 24
2. 25 - 34
3. 35 - 44
4. 45 - 54
5. 55 and above
3. What is your highest education level?
1. Doctorate degree
2. Master’s degree
3. Bachelor’s degree
4. High school graduate/Diploma
5. GCE O Level
6. GCE N Level
7. PSLE
8. No schooling completed
4. What is your annual income?
1. Less than $30,000
2. $31,000 - $40,000
3. $41,000 - $50,000
4. $51,000 - $60,000
5. More than $60,000
5. Do you have any children living at home?
1. Yes
2. No
Awareness to Eco-friendly Products
6. How likely are you to buy a product which is environmentally friendly?
1. Will always buy
2. More likely will buy
3. Neither less or more likely to buy
4. Not likely to buy
5. Will never buy
7. If there is a re-fill station in supermarkets for environmentally friendly cleaner, will you patronize?
1. Yes
2. No
3. Not sure
Pricing
8. Are you willing to pay more for a product which is environmentally friendly?
1. Yes
2. No
