simple business assignment -- company research

Company Research Assignment Kerri Shields Page 1 of 2

BUSN119-103 W15

Company Research Assignment – 45 Marks = 10%

Professor Kerri Shields, [email protected]

DUE DATE: Sunday, March 15, 2015 in eCentennial Dropbox

LATE Submission Penalty: 20% mark deduction per day late

Plagiarism: CITE your sources and CREATE your own Infographic to avoid ZERO grade

INSTRUCTIONS:

You will continue to research information on the company assigned to you by your Professor during your

Library Research Assignment (completed previously).

PART 1: INFOGRAPHIC (30 Marks as indicated below)

“Infographics are everywhere. Some love them. Some hate them. But however you feel, it’s fun to learn a

little bit in a short period of time. Most are made so you can quickly grasp the key concepts behind them.”

Read more at: 70 Tools and 4 Reasons to Make Your Own Infographics - http://www.edudemic.com/70-

tools-and-4-reasons-to-make-your-own-infographics/

 Making your own infographic is easier than you think. Read more at: 10 Fun tools to easily make your own infographics - http://www.edudemic.com/diy-infographics/

 Infographics: The Good, the Bad & the Rules - http://www.asmallbrightidea.com/pages/infographicslideshow.swf

 Piktochart tutorials - http://support.piktochart.com/hc/en-us

 Become an Infographic Expert in Ten Minutes - http://blog.peerindex.com/3-free-tools-make- instant-infographic-expert/

 Google Images, many image samples of infographics - http://images.google.com/

 Daily Infographic Sample - http://dailyinfographic.com/

 Cool Infographics Samples - http://www.coolinfographics.com/

Infographic - Must include the following: (30 marks)

a) Company name and mission statement, slogan, or vision. (5 marks)

b) Location of company, size, last year’s (or previous year’s) revenue. (5 marks)

c) An example of the products or services the company provides. (5 marks)

d) Differentiation – what makes this company unique or different? Demonstrate the company’s unique aspects. (5 marks)

Company Research Assignment Kerri Shields Page 2 of 2

e) Brief timeline with 4 points in time. Show change over periods of time and show 4 different points in time. Show how the company changed its products or vision, or other. (5 marks)

f) Links to social media and/or website. Use URLs and logos as links (if possible). (5 marks)

g) Include your sources of information near the bottom of the infographic in APA format. Use at least three sources (no Wikipedia). (5 marks will be deducted if sources are not included

on infographic and formatted in APA format.)

h) Infographic should appear professional, show accurate information, demonstrate creativity, should have an adequate amount of text balanced with images. (5 marks will be deducted if

infographic does not appear to meet these criteria.)

SUBMIT Part 1 by Sunday, March 15, 2015: In eCentennial dropbox provide the PDF of your

infographic as well as the link to the online version. Include sources of information in APA format.

PART 2: WORD REPORT – Use Report Template provided (15 marks)

PEST Analysis: (10 marks)

Perform a PEST analysis for this company. “A PEST analysis is a business measurement tool.

PEST is an acronym for Political, Economic, Social and Technological factors, which are used to

assess the market for a business or organizational unit.” Source: Business Balls,

http://www.businessballs.com/pestanalysisfreetemplate.htm

 What type of external environmental forces (political, legal, economic, socio-cultural, or technological) have been affecting this company? Refer to Chapters 3 and 4 in your

textbook.

 How might changes in these external factors affect this company’s marketing environment or success?

Memorable Advertisement: (5 marks)

 What was this company’s most memorable advertisement or marketing campaign? Describe it and give some details of why it was most memorable. How much did this

company spend on this campaign OR on marketing overall last year (or previous year)?

Remember to site your sources of information.

SUBMIT Part 2 by Sunday, March 15, 2015: Submit the Word document with PEST analysis and

information on the company’s most memorable advertisement to the eCentennial dropbox by the due

date. Remember to include your sources of information in APA formatting on a References page.