case study in managment
Albt20
casestudiesoverview.pptxCASE STUDIES
What is a case?
Description of an actual situation, which usually involves a decision, a challenge an opportunity, a problem or an issue faced by a person or persons in an organization.
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Skills Developed By Using Cases
Analytical skills
Decision making skills
Application skills
Oral communication skills
Time management skills
Interpersonal or social skills
Creative skills
Written communication skills
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Cycle Process Steps
Read the case
Apply the case solving process
Define the issue
Analyze the case data; internal & external factors
Generate alternatives
Select decision criteria
Analyze & evaluate alternatives
Select preferred alternative
Develop an action & implementation plan
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Case Issues
Issues or Problems
Pertinent to the case
Basic Course Topics
Course content
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External & Internal Factors
External Factors
Factors outside the organization
Economy, customers, competition, etc.
Internal Factors
Factors within of the organization
Corporate culture, values, employee morale, productivity, etc.
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Alternatives to solve issues:
Pros & cons of each
Almost every alternative may be evaluated on both quantitative & qualitative factors
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Common Decision Criteria
QUANTITATIVE
Staff turnover
Customer satisfaction
Productivity
Profit
Cost
ROI
Market share
Capacity
Delivery time
Growth rate
Quality
QUALITATIVE
Competitive advantage
Employee morale
Corporate image
Ethics
Values
Synergy
Safety
Motivation
Goodwill
Flexibility
Cultural sensitivity
Quantitative: measurable, generates data
Qualitative: more subjective, typically non-numerical content is generated,
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Preferred Alternative
Critical part of a case analysis
May be obvious
Rarely only one sensible course of action
May be more than one alternative
Identify Predicted Outcome
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Recommendations
Recommendations must be clearly stated using an action verb at the beginning of each statement.
Include a brief rationale for each recommendation.
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Action & Implementation Plan
Who
What
When
Where
How (details):
How will it be implemented?
Provide detail as to how our recommendation/s will be implemented.
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Missing Information
Identify what information would assist in evaluation
Assumptions
Identify assumptions made
What info is missing?
Who might have the missing info?
What difference would it make?
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