Opinion

Blackberry

Student 1-  It was one of people's favorite phone before technology changed. I feel like the brand did not stay up to date with the evolving trends and changes which led them to be a weak competition. Blackberry was a must have phones in 2000s but no too much when Apple and Samsung came to the market with better features. 

Student 2- When I think of BlackBerry I think about a company that used to be one of the leading phone companies in the industry. At one point BlackBerry was one of the most used phone in world, but with technology getting better and better, and then the introduction of smart phones from Apple and Samsung pushed BlackBerry’s market share to the back seat. Unfortunately I see BlackBerry as a outdated brand that only caters to not the majority anymore. As a tech enthusiast, I’ve had seen over the past few years the rapid decline of BlackBerry. If you were to go out and take a survey, the mass majority will either have a Phone running Apple’s IOS, or Google’s Android system.

Student 3- For me the image use to be one that was quite favorable. Early 2000’s this was the “it” brand and was the phone we all wanted. Present day though it is a much different brand in my eyes. Blackberry never figured out how to compete with the iPhone and other new smart phones, and really just became a phone that I saw businesses give employees. Blackberry is all but dead in my eyes, with business use being the only thing keeping it around.

Student 4- Dead technology, they did not change and evolve as smart phones became smarter. They were more geared to mature business professionals. I did not even consider the brand with my resent smart phone purchase.

Student 5- When I think of a Blackberry smart phone, I think outdated. Blackberry was one of the initial smart phones to gain mass popularity and became an everyday consumer smart phone and not just for business users. In the recent years, Blackberry smart phones have faded away with the introduction of Apple’siPhone and the various Android devices. With the integration of easier user interfaces and greater advances in technology from Apple and Google, they took over the smart phone market share and have made Blackberry smart phones obsolete.

Chevy Volt

Student 1- When I think electric, I can't imagine a chevy brand. I see Chevy as big trucks and sports car. The car is very affordable but I don't think Chevy fits the electric car kind. I'm not too familiar of what the car is fully about.

Student 2- I am not too familiar with this product, from the name volt I am assuming it is a variant or type of electric car. After looking it up on the Internet, I can see that it is a very well built design for an electric car.  For now when I think of electric cars I either think of Tesla’s or Prius. I think once marketers promote the product more. More consumers will see the brand more often.

Student 3- This product is by far the one I have the least knowledge, and idea of an image for. As for Chevy itself we know they have the “Like a Rock” image they have built for years with their trucks, but for their endeavor into the electric car world I can’t really say I think about Chevy much when I think electric car. I hope to become more familiar with the product as they move forward, but at this point I don’t think Chevy Volt when I think Chevy.

Student 4- Before this assignment I had never heard of the Chevy Volt so to me the brand image is nonexistent. When I think of Chevy I think of American trucks.

Student 5- When I think of Chevy Volt I think of innovative and eco-friendly. What I know from Chevy volt is from Internet articles and the Chevy website. Texas has not moved greatly towards the use of electric vehicles and the lack of charging stations in the area does not allow for an established Chevy Volt brand.

The United way

Student 1-

a good organization for helping others. Doing good thing for others and creating a better world. Improvement for families and other people who need help by bringing communities together

Student 2-

I have donated to them on several occasions. When I think of this brand, I think of a well-organized company that provides help to so many different charitable organizations.  When I see this brand, I see it as a brand that focuses on the community, family and well being.

Student 3-

I have a lot of appreciation and respect for this charity. I have donated to The United Way for years, and also in a previous job did a lot of volunteering with them. When I see this brand, I get a feeling of doing well for others, and an organization that is focused on helping people. I know when I hear charity, I think the United Way, and would think for a lot of people that would be the same.

Student 4-

I have worked with them before and I consider them highly organized and well accessible. They not only work on families current needs but also fund programs to help families become self reliant and self sufficient.

Student 5-

I am not very familiar with United Way. All I associate with the United Way brand is it being a nonprofit charitable organization and fundraising.

Toyota Prius hybrid

Student 1-

Good for the environment and an affordable car. I think a better, cleaner world. It is a good size car but I'm not too crazy about the car. 

Student 2-

Toyota Prius:  As for Toyota Prius the electric car pops up in my mind. The Toyota Prius is very economical and environmentally friendly. The image of Toyota has always been a safe, cost effective, and environmentally friendly brand.

Student 3-

Toyota Prius hybrid- Not really familiar with the brand or product, but I would say my first reaction is to the word hybrid. We know Toyota has been at the forefront of the hybrid movement, and so when I hear that brand and model I definitely triggers a though about environmental issues. Hybrid cars have forced us to think about the way we live, and things we can do moving forward to be a part of a better world. Toyota PriusHybrid certainly stands at the forefront of that movement.

Student 4-

It was the best selling hybrid car in 2014. I consider it more affordable and compact then its compediators. When I think Toyota I think safety, reliable, affordable.

Student 5-

The Toyota Prius Hybrid makes me recall the Toyota brand as a whole. I associate the Toyota brand with being reliable (long-lasting), fuel efficient, and economical. The Toyota Prius Hybrid model specifically I think of an environmentally friendly brand.

Pepsi Max

Student 1-

An updated brand from the original Pepsi. When I see Pepsi Max, I automatically think soccer, the world cup, excitement and a very tasty drink. I did not grow up in the US and where I come from Pepsi is the number one drink. 

Student 2-

As a avid Coke drinker I see Pepsi max as an alternative to the other popular diet sodas such as diet dr. Pepper and Diet coke.  So my opinions are very biased since I do enjoy over any other product.

Student 3-

Being from DFW and being a huge cowboys fan I think the instant I hear Pepsi max or really any Pepsi product I think the Dallas Cowboys. Especially some of the silly commercials that Jerry Jones has done with Pepsi, and also a lot of the commercials done by players as well. Side note Pepsi was one of the big reasons Jerry Jones wanted to and did sign Deion Sanders as he had huge plans for marketing the Cowboys through Deion and his relationship with Pepsi among some other big brands.

Student 4-

Better then diet pepsi but I am Coke loyal. So to me they live in Coke’s shawdow.

Student 5-

When thinking about a diet cola flavored soft drink I mainly think of Diet Coke and Diet Pepsi. I had very briefly heard of Pepsi Max before but it is not in my initial memory and would not recall it as an option without being reminded of it.

Student government

Student 1-

I'm personally not too involved with with UTA's government. I see them active around elections but don't really know much of they are trying to accomplish. 

Student 2-

Personally when I think of my student government the only image that comes to mind is the few weeks on campus that lead up to elections.  Around that time there is a lot of campaigning in front of the University center, to emails, and Facebook event invites. Usually after this you really don’t here anything about it again.  I feel like there is a lot of hype about what will they do to help the school once elected, but after that there is not really any actions and communication with the student body.   The only thing I heard about the student government was the reduction of  cost of the connection café  during non peak periods a few weeks ago . That was the first time I’ve heard of anything all year long.

Student 3-

I can honestly say I don’t have a strong image of the student government at UTA. Not because they fail to do a good job or anything, but I just cant say I have ever interacted or followed much of their doings. The only really image I have in my head is not very positive as in my opinion the student body as a whole could do a better job of fighting for student rights. For the most part though it seems this is something most students just don’t spend much time becoming familiar with.

Student 4-

I consider their brand nonexistant. I have only ever seen them once during this past election. Even then they did not speak about their goals or future plans. I do not think they make themselves heard or accessable to the average student. Their past accomplishment are unknown to and for that reason I did not even vote.

Student 5-

UTA’s student government makes me think of students who are actively participating in the university’s extracurricular activities and programs. Unfortunately I do not know much information on our student government. I think this lack of awareness for UTA’s student government brand stems from the majority of students commuting and not living on campus.