Marketing Assignments

Promotion Assignment (2-3 pages)

Using your product for the Marketing Strategy Analysis Project, complete the Promotion section of the analysis by analyzing the information below. Provide the information for each section below in a separate section, clearly labeled with an appropriate subheading (i.e. Type of Product Advertising, Type of Advertising Appeal, etc.).

1. What type of product advertising is used for this product (Pioneering, Competitive, or Comparative)? Provide your reasoning.

2. Define the type of advertising appeal used. Explain your rationale.

3. Define the type(s) of media used. Explain your rationale.

4. Describe the public relations functions for this product. Note: For public relations, you may need to look at the overall company, rather than the individual product. Select two of the areas below and provide a detailed explanation of how they are used for this product/company.

a. Press Relations

b. Product Publicity

c. Corporate Communication

d. Public Affairs

e. Lobbying

f. Employee and Investor Relations

g. Crisis Management

5. Define two public relations tools used. Provide support for your conclusions.

6. Define two sales promotion tools used. Provide support for your conclusions.

4. Explain the details of how Personal Selling is used for this product. Make sure to explain Personal Selling within the distribution channel, as well as to the ultimate customer. Remember that customer service (order taking) is also a part of personal selling.

Provide at least one outside reference cited using APA formatting.

Promotion Assignment Grading Rubric

	Points Available	Points Earned
Clearly and specifically defined the type of product advertising used for the product, including an explanation of the rationale for all conclusions.	11
Clearly and specifically defined the type of advertising appeal for the product, including an explanation of the rationale for all conclusions.	11
Clearly and specifically defined the types of media used to advertise the product, including an explanation of the rationale for all conclusions.	11
Clearly and specifically defined two areas used for public relations, including an explanation of the rationale for all conclusions.	12
Clearly and specifically defined two public relations tools, including an explanation of the rationale for all conclusions.	12
Clearly and specifically defined two sales promotions tools, including an explanation of the rationale for all conclusions.	12
Clearly and specifically defined how personal selling is used to promote the product, including an explanation of the rationale for all conclusions.	12
Included at least one outside reference, cited using APA formatting.	5
Mechanics: Followed APA style formatting, paper was free of grammatical, spelling and/or typographical errors, verb tense remained consistent throughout the entire paper, contained subheadings, and content was the required length (2 to 3 pages, double-spaced)	9
Total Points	95
Instructor Comments: Please see comments in the paper below.