Marketing Assignments

Place Assignment (2-3 pages)

Using your product for the Marketing Strategy Analysis Project, complete the Place section of the analysis by analyzing the information below. Provide the information for each section below in a separate section, clearly labeled with an appropriate subheading (i.e. Type of Marketing Channel, Marketing Channel Functions, etc.).

1. Which type of marketing channel does this product use: Direct Channel, Retailer Channel, Wholesaler Channel or Agent/Broker Channel? Explain your rationale.

2. Describe the marketing channel functions performed by each intermediary in the marketing channel (describe the transactional, facilitating, and logistical functions performed by each intermediary & label each function). If retailers are included in the marketing channel, define all types of retailers used in the marketing channel. Provide your reasoning.

3. Does this product use Intensive, Selective, or Exclusive Distribution? Make sure that you understand the definition of each of these levels of distribution, and look at the distribution from the perspective of the manufacturer. Explain your reasoning.

4. Identify actual or potential Conflict in the distribution channel. Explain the causes of the conflict and what can be done to resolve this conflict. How does this conflict affect the distribution channel? If there is no conflict, explain how the company maintains channel cooperation.

5. Describe the Physical Distribution for this product.

a. Inventory Control

b. Warehousing and Materials-Handling

c. Transportation

Provide at least one outside reference cited using APA formatting.

Place Assignment Grading Rubric

	Points Available	Points Earned
Clearly and specifically defined the type of marketing channel, including an explanation of the rationale for all conclusions.	13
Clearly and specifically defined all marketing channel functions performed by intermediaries in the marketing channel for the product, including an explanation of the rationale for all conclusions. Also, clearly identified all retailers in the distribution channel.	20
Clearly and specifically defined the level of distribution for the product, including an explanation of the rationale for all conclusions.	15
Clearly and specifically defined conflict or cooperation in the marketing channel, including an explanation of the rationale for all conclusions.	15
Clearly and specifically defined all three elements of physical distribution in the marketing channel, including an explanation of the rationale for all conclusions.	18
Included at least one outside reference, cited using APA formatting.	5
Mechanics: Followed APA style formatting, paper was free of grammatical, spelling and/or typographical errors, verb tense remained consistent throughout the entire paper, contained subheadings, and content was the required length (2 to 3 pages, double-spaced)	9
Total Points	95
Instructor Comments: Please see the comments in the paper below.