Poster/Flyer Visual Aid & Power Point & 3 page paper

Running head: NUTRITION & PERFORMANCE IN TEENAGERS

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EFFECTIVE DISSEMINATION & EVALUATION PLAN

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Nutrition & Performance in Teenagers

Cheryl Rand

Kaplan University

In the first part of your course project, you will select a health issue to promote as well as a specific target population. In addition, you should elaborate on the 4Ps of social marketing to design your campaign and discuss the promotional strategies to be incorporated in the campaign.

Follow the icon link below to download a useful campaign design-planning template created by the World Health Communication Associates. Use this document as a guide to help you design a health promotion campaign.

The following information should be included in your Project: Part I submission:

· Health issue

· Target Population (i.e. demographic data, vital statistics, etc.)

· 4Ps of Social Marketing applied to your campaign

· Promotional Strategies for the campaign (i.e. printed and media)

Nutrition and Performance in Teenagers

Type 1 diabetes means the human body cannot produce the integral chemical messenger, insulin, and sugar cannot be metabolized by the body. Five percent of all diagnosed diabetics are diagnosed with type 1 diabetes usually at a young age (ADA,2013)What the pancreas does naturally for a healthy body, breaking down sugars and starches into usually energy, does not happen and must be maintained by the patient and their caregivers. Sounds simple enough but it is a very complex process where forgetfulness has no place, add young children as those who may forget to maintain an entire chemical process and the end result could be a nightmare. Dissemination planning for type 1 diabetic education is needed to provide much needed support and up to date information regarding scientific progress of the disease. How will important update With the Center for Disease Control estimating that 11.3 percent of the population over the age of twenty in America has diabetes, whether they know it or not (www.cdc.gov-2011)it is completely necessary to educate type 1 diabetic candidates about the available genetic testing.. With over 24.8 out of 100,000 people under ten years old and 22.6 out of 100,000 less than nineteen years old. Diabetes type 1 is typically caused by outside risk like bacteria that possibly attack the immune system causing an autoimmune disorder or genetics. Whatever the cause of type I diabetes; the patient will require daily insulin injections. It is integral for optimum health benefits that patients and their families are educated early on as to gain the most benefit from intervention.

Starting with a small audience, I chose to identify and target an audience that has been predicted by the CDC to be the most growing population to be diagnosed with type 1 diabetes. The average Bridesburg family makes 45,000 dollars annually with only thirty percent of the residents completing high school, well below the average in the city of Philadelphia. Less than five percent of Bridesburg residents begin college and only ten percent of those who begin college complete their Associates or Bachelor’s degree. The crime rate in zip code 19137 is one of the lowest in the city (www.citydata-2014) so socioeconomics should not be of great concern in education. Bridesburg is a predominantly non-Hispanic white community, allowing the audience that fits the description of the highest percent of diabetes type I cases under age 19. A smaller community inside a densely populated city, the neighborhood called Bridesburg consists mainly of middle, working class residents of non-Hispanic white persuasion. Bridesburg is a tight knit collaboration of people rich with tradition and values. An as per the latest CDC findings (cdc.gov-2011), the population of this neighborhood falls in the quickest growing percentage of Type I Diabetic patients under the age of 19 years old. Bridesburg residents are private people and somewhat guarded when it comes to new information, the health educator will need to gain trust and become relative to be successful. Although the community does not have a high percentage of college graduates, they are not illiterate and will be able to comprehend a presentation on healthy lifestyles, genetic testing and exercise.

Creating a healthy life style and getting tested, genetically and having glucose testing performed will be the main objective. I would like to create a healthy lifestyle portfolio will again get the audience up and involved, creating exercise plans that fit their schedules and meal plans that fit their budgets. .A comprehensive directory of websites and contact information for support systems like family doctor’s and local Endocrinologists will be included to provide on hand information for patients. A round robin exchange of phone numbers will be encouraged to create a support system that will be comfortable because of the community relationships that had already existed. A group discussion covering a day in the life of a healthy person and vice versa, to enforce information that is presented during the power point will be held. In conclusion of the meeting, expectations of how life may change with implantation of dietary and exercise changes will take place. A healthy diabetic recipe book will also be part of the presentation, this setting up a follow up meeting that will serve as a buffet of the participants favorite recipes from the book. A summary evaluation will be used to measure learning outcomes. Like the summary of a book or article, there may be more than one main idea, in a summative evaluation both impact and outcome evaluation may be used to measure the effectiveness of a program (Fertman & Allensworth-2010). Type 1 diabetes education will include two main ideas, prevention including genetic testing and living with the disease. Once the education is completed, a summary evaluation is used to ensure objectives have been met. This evaluation takes places after the program has been completed to evaluate whether or not the goals or objectives where met.  

The use of social marketing to advertise that type 1 diabetes education will be held, where it will be held and when it will be held will be relayed. Placing the education or the product in an area frequented by the residents at risk will allow for a sense of comfort for attendees and will create a hub for future support workshops. Brochures and flyers geared to draw the attention of an older, more traditional crowd will be generated and strategically placed. Placement is key to reach a mature crowd, placement would be best in local pharmacies and message boards at retail shops and markets. There should also be advertisement on social media to bring technology savvy youngsters into the group. Use of twitter and Facebook will prove invaluable to disseminate information regarding planned education processes. If word about the education is not engaging there will not be an audience to educate. It is integral for optimum health benefits that patients and their families are educated early on as to gain the most benefit from intervention so all ages should be targeted.

Type 1 diabetes education is the product and dissemination of said education is necessary to all age ranges, therefore several different types of dissemination planning will be necessary. Diversity is needed to reach the diverse masses that need this education.

Evaluation Plan

The education for a type I diabetic patient should be geared towards maintaining a healthy lifestyle but also living with insulin injections and genetic testing for predisposition to diabetes. To implement an all-inclusive type 1 diabetic education. The type I diabetic patient seems to need more socioeconomic intervention with percentages of the disease more prevalent in areas with poor nutritional habits and less income (NCHEC, 2010). The second step in a process evaluation plan would be to identify the audience which would be all ages as education for children of type I diabetic patients would benefit from early intervention regarding the importance of diet and exercise. Education for the type I diabetic should possibly start with pregnant females at risk for type I, the importance of avoiding gestational diabetes. Research and collection of information allows the best use of process evaluation (ADA, 2013). To instill early on to a child how important diet and exercise will be to maintain. The second step in a process evaluation plan would be to is to effectively communicate to the working class population of this small community in Research concerning the genetic involvement of type 1 diabetes and contracting the disease makes advances every day. Once the relationship between genealogy and external risk factors is more concrete, plans to wipe out the disease may be possible (CDC, 2011). It is the primary responsibility of the health educator to set the hook of diabetes prevention and maintenance. By setting the hook, health educators must grab the attention of the audience and set clear sights on how helpful living a healthy lifestyle will be. Without clear case information on the benefits of utilizing a healthy lifestyle the audience may not only not nibble on the bait but they may swim right by it. By utilizing an education effectiveness survey, like below, will allow the health educator to ensure the most effective relay of information has occurred (Fertman & Allensworth, 2010).

		Type 1 Diabetes Education Survey
	Please help us help you with your understanding of Type 1 diabetes and how type1 diabetes can affect your life.
	Please circle the number that best corresponds with how you felt the information was presented.
				Not at all	A little Helpful	Some help	Very Helpful
				0	1	2	3
1. How well was the information presented?	0	1	2	3
2. Was the information new information to you?	0	1	2	3
3. How helpful was the interactive video?	0	1	2	3
4. How helpful is was the recipe session?	0	1	2	3
5. How helpful was learning how to cook your
Own healthy meal?			0	1	2	3
In general what was the most informative and useful part of the presentation to you?________________________
Have you been diagnosed with any type of diabetes?	yes	no
Has anyone in your family ever been diagnosed with type 1 diabetes?	yes	no
If so who?

(NCHEC,2010).

References

American Diabetes Association (2013) Living With Type 1 Diabetes. Retrieved from

http://www.diabetes.org/living-with-diabetes/recently-diagnosed/living-with-type-1-diabetes

Center for Disease Control and Prevention. (2011). National Diabetes Fact Sheet. Retrieved From cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf

Fertman, C. & Allensworth, D. eds. (2010).  Health Promotion Programs From Theory To Practice.San Francisco,Ca.:Jossey-Bass

NCHEC, (2010). The Health Education Specialist:  A Companion Guide for Professional Excellence, (6th ed.)  Whitehall, PA: National Commission for

Health Education Credentialing, Inc.

United States Census Bureau (2014) Pennsylvania Quick Tools; retrieved from Comment by Cheryl Rand:

http://www.census.gov/states.pa