Where is it located (bricks/mortar/online/both)? Our market opportunity lies on the road in Tampa, Florida. We have the capabilities to travel from location to location. We will be at Food Truck Rally's pre-determined by event companies, downtown area's during peak lunch and dinner hours, and set days and times with local colleges and universities. Being mobile will increase our profitability immensely. We will have the flexibility to try different location and times we are available according to booms of business and sales.
Describe the market opportunity. Our market is growing for rural towns across the U.S. As young family's go to local parks (spring and summer are the best times) also consider with having our food truck in Florida we have nice weather almost every month. This will help our business be seen more as there are monthly outdoor events and festivals in Tampa all year long. The youth of today and college students really come out and promote Food Truck Friday, along with the local town events, (movies, concerts, etc.). The food truck industry in the last five years as literally doubling profits years. By the year 2017 it is estimated that it will be about a 2.7 BILLION dollar industry.
What trends are favorable to the venture? The Walking Taco food truck features very delicious food with a reasonable cost, easy mobility, and we are able to get out and work with the local town/cities to attend events and have a great sense of community. More people are drinking alcoholic beverages and craft beers now than ever... and those people need a snack meal! People will recognize The Walking Taco Food Truck! People strive to be unusual more now than ever as well. What's fun about going to Applebee's anymore? Not much- but when you are stopping by the "Walking Taco" before hitting the town it sounds so much cooler!
Is the market growing? People are moving faster (doing everything) now than ever in life. Everyone is always in a hurry. Food Trucks are known for their convenience, deliciousness, and affordability. Almost everyone loves to eat and with growing waist bands, means profits in the food business. Especially if you can get it while you're enjoying a stroll in the park or a street concert.
Reference:
Food Truck Industry to Grow from 615M to 2.7B in 5 Years. (2012, December 6). Retrieved March 10, 2015, from http://mobile-cuisine.com/off-the-wire/food-truck-industry-to-grow-from-615m-to-2-7b-in-5-years/