persuasive promotional strategy

P&G uses a pull strategy, which involves motivating customers to seek out their brands in an active process. In other words, "Getting the customer to go to them".

They achieve that by many ways, such as:

Heavy and creative advertisement, on TV, Radio stations, newspapers, and social media. Their best Ad of all time (175 yrs) was the Thank You, Mom” it didn’t only benefit the company financially (SALES OF 500M/YR), but it also made it valued and respected by costumers. Since it is touchy. For those who haven’t seen it, you should look it up as soon as you leave class tonight. I love it. It was rated as one of the best 15 ads of the 21-century!

The company also is sponsoring more than 150 global athletes like boxer Mary Kom and runner Kavita Raut.

Coupons: this is another great way of making the amount of sales they have today. The coupons are usually dated, so they expect the amount of sales between that specific periods of time. This allows them to get rid of particular products that have been on shelves for a good amount of time.

They also do an indirect way of advertising, by which I think the level of sales gets doubled up. For example, they do “SOCAIL RESPONSIBILITY”, as the one in India that was supposed to be meant for underprivileged Indian kids to help them get educated.

They also take social responsibility in the U.S. They support the National Breast Cancer Foundation. So, all you need to do is to make a purchase of P&G products of $30 (one transaction BEFORE coupons) to be qualified to receive a pink set of any brand you choose!