persuasive promotional strategy
roro85
presentation4-2.pptxCurrent promotional activities
P&G insists on a pull strategy: “getting the costumers to come to us”
Current promotional activities Heavy advertising and media pioneer Advertising creativity
P&G corporate campaign kicked off in April with it’s first “Thank you, Mom” TV spot.
P&G reached $500/yr. million in sales
Has a dedicated “Thank You, Mom” Facebook page and app that allows people to send “Thank You” messages to their mothers.
P&G is sponsoring more than 150 global athletes.
Current promotional activities
Coupons
Social responsibilities
Purely visible promotional strategy
In addition to the current strategies, we are going to give free samples at:
Local stores(Target, wall greens, Fred Meyers,Walmart. etc)
Gyms,
College graduation ceremonies.
AND…
Sponsorships with Zac Efron
Sponsorship with an actor in a tv show showing the way of using it(easy, Big results)
Purely visible promotional strategy
AIDA & PLC
Awareness/Attention: Achieved by Olay’s background. We use our website page to show the product. Plus the Ads
Interest: The simplicity of the product/easy to use/ will attract consumes to buy it. Plus, the attractive design of the product.
Desire: Sho customers that we care about their needs, the product will fulfill their needs.
Action: Dated coupons, Limited use gift cards (Only when reaching specific amount of $). We will make the process so easy so consumers don’t waste time going to retailers to buy it. They can do it over the phone, we provide free shipment.
PLC: we are on the first step, we are going to implement AIDA very well to reach the second step(growth). We expect to to reach the growing step in the next 9 months from launching the product.
Procter and Gamble
Comfort Home, Healthy Hygiene
Purely Visible Sample Messages:
Give your skin a chance
(explanation)
Let’s your skin speaks
(explanation)
Make A difference
(explanation)
Olay
Skin Care Products That Can Help
current messages
Thank you..
