unit part b

GRADING CRITERIA MKTG450 Unit 4 Individual Project Possible

Points Earned Points

Part 1: Assess the Market Attractiveness and Competitive Position for the Product

45

Part 1: Create an exit marketing strategy and Guidelines for its Implementation

30

Part 1 of the Individual Project should be 3 pages in length.. Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Product 15 Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Price 15 Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Promotion

15

Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Place 15 Part 2: Develop a Detailed Tactical Marketing Mix Strategy: Service 15 Part 2 of the Individual Project should be 3 pages in length.. Grade for Unit 4 Individual Project 150

Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words).