essay and rough draft

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Assignment: analyzing an advert. (PEPSI)

Ad : PEPSI advertisement

PURPOSE : Add promoting the sales of Pepsi soft drink

AUDIENCE : intended audience is the general audience but mostly the youth as the advert mainly consist of young people

LOCATION : the location of the advert is in different places but in all cases the refreshing effect of the drink is evident.

ADVERT DESCRIPTION

The advert photo has nine people and a Pepsi can. It is divided into three sections. The first section has three people; two men and one lady. They seem to be happy, as shown by their laughter. Paints of different colors have also been splashed on the wall in the background.

The middle part has two men and a Pepsi can. One of them is wearing a dark blue jacket and khaki trouser while the other is wearing blue jeans and purple t-shirt. The Pepsi can is blue in color and with a circle of red, white and blue in the middle.

The third section of the picture has four people, two men and two ladies. Three of them seem to be also happy and are holding each other tight, with the lady in the middle. The other lady is singing with a microphone. Everybody in this advert seems to be young and happily living the moment.

THESIS STATEMENT: The advert in context for Pepsi soft drink is highly appealing in terms of refreshment to the viewer in visual context and serenity in the environment where the actual shooting takes place involves a breeze of coolness and satisfaction. The bubbling in the second section is a sense of coolness the drink brings. The choice of the happy faces is a strategy which is highly appealing to most people who are angry and is used to make them view the product as a source of enjoyment.

IDENTITY TO IMAGE

The immediate picture acquired on the view of the advert is the image that the drink is mainly targeted on the youth. In the three sections the parties involved in the advert are the youth and the young people. This can be evidently supported by the balanced emotional appeal of the product that is greatly required by the youth. In the image also created in the advert the quenching effect is evident. The image also created by the advert in section two is the energetic effect of the drink as there is liveliness in the lady and the man in the section. Also in section three the lady holding the microphone is seen to have an obsession with his performance.

COLOUR

The advert has a multi-color in its picture which serves as many purposes as there could be. First, human eyes are very highly attracted to colors. The colors in the Pepsi can which include a blue color and a circulated red-white-blue combination. This will attract attention of the audience in context. in the first section the background wall is colored with all sorts of colors which is also an appealing form of attraction. In the third section the two men and a lady are wearing different colors to avoid monotony in the eye of the observer which attracts the audience.

TEXT

In this case the main text for the advertisement is “LIVE FOR NOW" where each of the word in the clause appears in every section of the advert. This is essential in ensuring thorough distribution of the information which will make it easy to read and also compelling to read. The advert is not wordy i.e. only three words which makes it attractive as the information in the three words covers a lot of what the advertising firm intends to communicate. The amount of text in the advert is less thus not emotional draining. The distribution in the words is also an important way of ensuring the slogan is grasped by any eye that lads on the ad.

SEVERAL PANELS/SECTIONS

The advert consists of three sections which in itself is an advertisement strategy where instead of one section with less information the ad has three sections with more or less the same information but different ways of appealing to the viewer. This helps develop a sense of round-up as not all the three sections will impress everyone and thus almost 90% of the viewers will be attracted to say one or two of the sections. The subdivision is an important aspect as it ensures all the info is contained in the ad without overloading the ad and ensuring maximum utilization of the ad.

HUMOUR

This is an advertisement strategy where the props involved in the advert are made to have funny faces or in sense of a joke or humor. In all the three sections the involved parties are in a joyous mood. The reason for this is to attract the attention of the audience who in any case maybe experiencing such feelings as anger and sorrow to have a peep on the advert. Secondly the explorers will have the urge to know the effect of the drinks as the ad is seen to stimulate the happiness in the parties involved.

In conclusion, i greatly think that the advert involved in the promotion of sales of Pepsi is great. The appealing background in each of the section which barely glues our eyes to the ad is a superb idea. The color complexions in all the cases is wonderfully crafted and designed to bring an appealing look to the immediate audience no matter how far they are. The interdivision of the ad into three sections each with sub categories is also a brilliant idea in the development of the information roundup. In general the figure set up is a craft design of an ideal ad.