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Fake Beer Belly

Fake beer belly is a popular beer, and a comparatively new product in the market, introduced one year ago in the market. The business is in the verge of penetrating a productive beer market in a reasonably growing economy. The present trend portrays the increase in the number of beer businesses and rivalry among existing firms presenting a prospect for fake beer belly firm to enter the marketplace. The company has decided on product positioning very carefully. Having carried out an inclusive and a thorough research on marketplace, the company acknowledges that there is need for a producer that concentrates on manufacturing inexpensive, high-quality and healthy thirst quenching beer designed to satisfy customer’s needs. Despite the presence of comparatively long time beer companies in the market, the company believes that there is need for a beer that targets low to medium-income persons. The target markets are increasingly acknowledging the difference between low and high-quality beers. This trend is vital for false beer belly because it represents its target market (Huber, 2011).

The beer will target corporate, as well as working class, who understand good quality beer. The working class will range from casual workers who make up a bigger percentage of the market, to administrative staff who appreciate quality and health beer. The corporate and managerial sector of the market will comprise those personnel who, although aware of their repute, want to put aside their coats and ties during weekends and after work to relax and take a beer. The firm’s most valuable group of prospective clients are those from rural parts that regularly meet after work hours to mingle, as well as update each other on the local news. These groups of customers want to have a pleasurable moment while taking a good refreshing beer. They also do not want to waste time manufacturing their individual brews, but appreciate high-quality brews at an affordable price (Huber, 2011).

In addition, the marketing strategy will anchor primarily on the right beer, accessible to the right target client in the market. The firm will make sure that the beer’ prices take into account customer’s budgets, and that these individuals appreciate the fake beer belly and understand that it exists, comprising what they find in it. The marketing strategy will express a sense of quality and healthy products in each image, each advert, as well as each publication. There is by now a sense of segment approach in the manner the business defines its target market. The strategy will allow the business to compete in areas, which lend themselves local rivalry, service and channel regions, which equal the business strength, and circumvent its weaknesses. The company’s strategy demands for the development of rapport with beer distributors, suppliers, and retailers to support the business’ operations. They will assist to reach all the target markets, thus meeting customer’s needs effectively. The company will carry out habitual visits to target markets to make sure that the business is meeting their anticipations. The business recognizes that packaging is an important element in marketing. The business intends to make certain that its packaging is gorgeous and decent. The current stressful work setting demands that persons take healthy drinks, particularly during the summer time. This offers an opportunity for the business to further venture the health feature of its beers (Doole & Lowe, 2008).

References

Doole, I., & Lowe, R. (2008). International marketing strategy: Analysis, development and implementation. London: Cengage Learning.

Huber, A. J. (2011). Effective strategy implementation: Conceptualizing firms' strategy implementation capabilities and assessing their impact on firm performance. Wiesbaden: Gabler.