s4.zip

Q Management Accounting.doc

SECTION A -

1. Tiger Co operates an activity-based costing system and has forecast the following information for next year.

Cost Pool Cost Cost Driver Number of Drivers

Production set-ups £105,000 Set-ups 300

Product testing £300,000 Tests 1,500

Component supply and storage £25,000 Component orders 500

Customer orders and delivery £112,500 Customer orders 1,000

General fixed overheads such as lighting and heating, which cannot be linked to any specific activity, are expected to be £900,000 and these overheads are absorbed on a direct labour hour basis. Total direct labour hours for next year are expected to be 300,000 hours.

Tiger Co expects orders for Product AB1 next year to be 100 orders of 60 units per order and 60 orders of 50 units per order. The company holds no inventories of Product AB1 and will need to produce the order requirement in production runs of 900 units. One order for components is placed prior to each production run. Four tests are made during each production run to ensure that quality standards are maintained. The following additional cost and profit information relates to product AB!

Component cost: £1.00 per unit

Direct labour: 10 minutes per unit at £7.80 per hour

Profit mark up: 40% of total unit cost

Required:

(a) Calculate the activity-based recovery rates for each cost pool.

(b) Calculate the total unit cost and selling price of Product ZT3.

(c) Discuss the reasons why activity-based costing may be preferred to traditional absorption costing in the modern manufacturing environment.

(d) Explain the approach Tiger Co has chosen for it’s method of pricing and the reasons

why it may have done so

(e) Identify two other methods of deciding upon a selling price and explain what their

their advantages and disadvantages are.

Section B -

2. Many firms still focus on profitability as their main measure of performance, despite increasing evidence that non-financial measures are often more important.

Required:

(a) Explain the arguments for using the profit measure as the all-encompassing measure of the performance of a business.

(b) Explain the limitations of this profit-measurement approach and of undue dependence on the profit measure.

(c) Explain the problems of using a broad range of non-financial measures for the short- and long-term control of a business.

3. Holden plc is a large multinational organisation.

a. Explain the term ‘decentralised structure’ and the advantages and disadvantages that Holden plc might experience if it adopts a decentralised structure

b. Explain the term ‘transfer price’. What are the different methods that Holden could use to determine the price it uses to transfer goods or services from one division to another

c. Discuss the problems that arise specifically when determining transfer prices where divisions are located in different countries

4. Much of our management accounting theory in the UK was developed in the

1800’s and many of these techniques are still used in the UK today.

Other countries have developed other techniques and principles, which have also been proven to work, although they are very different to those used in this country.

The Japanese company Toyota developed a new theory, the Toyota Production System (TPS), which has been widely used not only in Japan but also in organisations worldwide.

(a) Explain what you understand by Kaizen costing and contrast it to Business Process Re-engineering (BPR)

(b) Discuss how the TPS systems is implemented

(c) There are four principles necessary for a system of TPS. Identify and explain them.

S1/ASB 4420MSc Accounting and Finance 2014-15.doc

ASB 4420 MSc Accounting and Finance 2014 - 15

Session

1 Introduction – what is management accounting?

2 Overhead absorption – traditional v ABC

3 Budget theory

4 Control – standard costing, variance analysis

5 Control – standard costing , variance analysis

6 Pricing – methods, learning curve

7 Divisional performance – short termism, ROI, RI, EVA

8 Divisionalism – transfer pricing

9 Performance measurement – non financial measurement

10 Modern developments – Kaizen v BPR

S1/introduction 2014-15.pptx

MSc Accounting and Finance

Management Accounting

Introduction

Course: ASB 4420 Management Accounting

Tutor: Wendy Ashurst

Email: [email protected]

Office: Hen Coleg room 0.15

Introduction

Assessment

Assignment 25 % of marks

Exam 75 % of marks

Introduction

Recommended Texts

Colin Drury: Management Cost Accounting

Anthony Atkinson: Management Accounting

Will Seal: Management Accounting

Kaplan Publishing – ACCA F5 Performance Management – study text

S1/session 1.pptm

MSc Accounting and Finance

Management Accounting

Session One

Costs - Revision

Costs – for stock valuation

Period and product costs

The measurement of these costs is important in Financial Accounting, to determine the profit figure and for valuing assets. This is because the Standards require that only manufacture costs are included in the product cost.

1. Product costs – the cost of goods purchased or produced for resale.

2. Period costs – those costs not included in the stock valuation, which are therefore treated as expenses in the period incurred.

Costs – for stock valuation

Elements of Manufacturing costs

The costs of manufacturing a product can be broken down into the following elements:

1. Direct materials – the cost of all materials which can be physically identified with a specific product,

2. Direct labour – the cost of any wages paid, which can be specifically traced to a particular product

3. Direct overheads – any overheads incurred, which can be traced to a specific product

4. Prime cost – the total of the direct costs

5. Manufacturing overheads – all other manufacturing costs, plus indirect expenses eg rent and depreciation

6. Total manufacturing cost – all the above costs added together

eg table, wood, metal etc

(labourers and not supervisors)

eg royalties, hire of plant

Supervisors’ wages

Costs – for decision making and planning

These costs provide management with information on which they can base decisions for future events.

a) Cost behaviour – companies need to know how costs will vary with different levels of activity.

Costs – for decision making and planning Cost behaviour

1. Fixed costs – those costs which remain constant for a specified time, eg depreciation or rates. In the short term, the TOTAL fixed costs remain constant over the level of activity, whereas the unit fixed cost will decrease proportionally.

Unit Fixed Costs

Total Fixed Costs

£s

Output

£s

Output

1. Eg supervisors’ salaries

2. Variable costs – those costs which vary in direct proportion to the volume of activity. In the short term, the TOTAL variable costs are linear, and the UNIT variable costs are constant.

Costs – for decision making and planning Cost behaviour

Total Variable Costs

£s

Output

£s

Output

Unit Variable Costs

3. Semi-fixed – these costs can also be known as Step-Costs. They remain fixed for a given level of activity, but then increase by a constant amount at some critical points. Eg, salary of supervisor

Costs – for decision making and planning Cost behaviour

Step-Costs

£s

Output

Costs – for decision making and planning Cost behaviour

4. Semi-variable – these costs include both fixed and variable costs. Eg, cost of maintenance can be fixed or variable.

Fixed would be when, say, every October or March, plant requires overhaul. Variable would be when overhaul was required after every 10,000 units.

Introduction

Introduction

Relevance Lost?

“...the issue of inappropriateness of current management accounting which offered ... little capacity for providing useful & timely information for better decisions & control in the areas of product costing & managerial performance. Moreover they pointed to the contemporary environment of rapid technological change, vigorous global & domestic competition, & enormously expanding information processing capabilities. Conventional management accounting which developed from a stable & monopolistic environment had been ‘subservient to financial reporting’ rather than facilitating internal processes for better management resources.” (Wickramasinghe et al 2007:1)

Time Line

1825 ~ 1925 – development of the cost management practices of MA

1925 onwards – almost no developments

Techniques used in the 1980’s – were the same as techniques developed a century beforehand

Problem

MA = Static

Business = Evolving

MA systems no longer met the requirements of a meaningful managerial device

1980’s ~ 2000’s – MA has responded by

Cost Management

Strategic Management Accounting

Management Accounting in New Organisations

All three known as ‘Management Accounting Change’

Learning in Management Accounting so far:

Variety of numerical techniques

Impression that MA is a pool of techniques whereby you choose according to requirement

This is NOT how MA should be viewed

Should not be seen as ‘add on’ option, but as a stand alone function

Hence MA change, as we are in a period of realignment and redefining

We need to go back a stage and understand how MA has evolved

To do this we first need to define MA

What is Management Accounting?

Management Accounting Defined

Defined....

“management accounting is a unitary and universal practice, independent of the time and space in which it operates. For this, management accounting has a specific set of functions based on perfectly defined techniques which have been developed from both theory and practice. It is hoped that wherever and whenever these techniques are used, the same outcomes are expected, and their fullest original forms are adopted.” (Wickramasinghe et al 2007:4)

Wickramasinghe et al (2007) considered MA should be viewed, not in a confined definition, but in the concept of how and where it functions. Hence they consider it from 3 perspectives:

Technical – managerial view

Pragmatic – interpretive view

Critical – socio-economic view

Technical – Managerial View

MA = calculations done for the purpose of DM & control, via

Product costing

Budgeting & standard costing

Variance analysis

CVP analysis

MA supports organisational functions i.e. operations / HR

Pragmatic – Interpretive View

Considers organisational practice (application) & consequences of the same

Focus is on the research and researchers who act independently of each other

Therefore their outcomes tend to be fragmented, failing to result in a single directional change for MA, examples:

Birkett and Poullaos

“Management accounting is an outcome of historical evolution: in the 1950’s it was conventional ‘management accounting’; from the mid-1960’s, it was a support or staff role; from the mid-1980’s, it was about ‘resource management’; from the 1990’s, the ‘resource management’ perspective became more focused on risk management and value creation” (Wickramasinghe et al 2007:7)

Scapens

“Robert Scapens pointed to a ‘gap’ between theory and ‘practices’. He has recently said that ‘practices’ must be studied and interpreted rather than being much concerned about the ‘gap’. When looking at practices, management accounting is a set of ‘rules’ that could be ‘routinised’ and ‘institutionalised’: an institutional theory view. Scapens’ followers study ‘practices’ and identify numerous factors that enable or constrain the process of institutionalisation.” (Wickramasinghe et al 2007:8)

Critical – Socio-economic View

“Taking the functions of management accounting beyond the organisational boundaries, and argue that management accounting practices play certain roles in the reproduction of wider socio-political systems of dominations and exploitation.” (Wickramasinghe et al 2007:9)

Features:

Debatable

Arguable

Divergent

Sceptical

We are witnessing management accounting change in the form of a move from the Mechanistic Approach to the Post-Mechanistic Approach

Mechanistic Approach

Approach to MA up to the 1980’s

Features mechanisation in facilitation borne out of:

Mechanisation in production technology

Mechanisation in production-orientation in management

Mechanisation

“the technology used for mass production, one dedicated to produce similar products on a large scale. The engineering character of this technology is semi-automatic and inflexible. Once the investments in such technology have been made, the recovery of the cost of capital has to be achieved by large-scale production over a long period of time, a production conception which leads to economies of scale. Thus, orientation is essentially centred on production rather than customer needs.” (Wickramasinghe et al 2007:12)

Post-Mechanistic Approach

Post-Mechanistic

Post 1980’s, features:

Digitalisation in technology (manufacturing flexibility)

Customer orientation in management, rather than production

New management accounting

Tend to explore ‘economies of scope’ not ‘economies of scale’

0

25

50

75

100

125

150

50100150200250300350400

Output

0

25

50

75

100

125

150

50100150200250300350400

Output

0

25

50

75

100

125

150

50100150200250300350400

Output

0

25

50

75

100

125

150

50100150200250300350400

Output

0

25

50

75

100

125

150

50100150200250300350400

Output

S2/ABC answer(1).xls

Sheet1

ABC answer
a. A B C D
Direct Material 40 50 30 60
Direct Labour 28 21 14 21
----------- ----------- ----------- -----------
Marginal cost 68 71 44 81
Overheads 80 60 40 60
----------- ----------- ----------- -----------
148 131 84 141
----------- ----------- ----------- -----------
W1 Absorption rate = overheads / level of activity
= 26000 / 1300 hours
= £20 per machine hour
e.g. product A has 4 machine hours at £20 each = £80
b. A B C D
Machine department W2 3851 2407 1284 2888
set up costs W3 1500 1250 1000 1500
stores receiving W4 900 900 900 900
inspection/quality control W5 600 500 400 600
materials handling W6 1320 1100 880 1320
----------- ----------- ----------- -----------
8171 6157 4464 7208
units 120 100 80 120
overhead per unit 68.09 61.57 55.80 60.07
Marginal cost (from part a) 68 71 44 81
----------- ----------- ----------- -----------
136.09 132.57 99.80 141.07
----------- ----------- ----------- -----------
W2 Machine department based on machine hours
10430 / 1300 = £8.023
so eg A has 4 hours per unit x 120 output units x £8.023 = £3851
W3 Set up costs based on number of productuion runs = 21
5250 / 21 = £250
eg A has 6 prodcution runs at £250 = £1500 (120 units / 20 units per run = 6)
W4 Stores receiving based on number of requisitions = 80 (20 per product)
3600 / 80 = 45
eg A has 20 requisitions at £45 each = £900
W5 Inspection/quality control based on prodcution runs = 21
2100 / 21 = £100
eg A has 6 production runs at £100 each - £600
W6 Materials handling based on orders executed = 42
4620 / 42 = £110
eg A has 12 at £110 each = £1320 (120 units / 10 units in a sales batch)

Sheet2

Sheet3

S2/ABC example.pdf

ACTIVITY BASED COSTING

Example

A company manufactures 4 products W, X, Y, and Z.

The data for the last period was:-

No. of prod'n Material cost Direct lab Machine hrs

Output units runs per unit £ hours per unit per unit

W 10 2 20 1 1

X 10 2 80 3 3

Y 100 5 20 1 1

Z 100 5 80 3 3

Direct labour costs £5.00 per hour

Overhead costs are:-

£

Short-run variable costs 3080

Set-up costs 10920

Expediting and scheduling costs 9100

Materials handling costs 7700

------------

30800

======

Required:

Calculate the product costs using

1 Traditional absorption costing

2 ABC

S2/session 2 14-15 students version.pptx

MSc Accounting and Finance

Management Accounting

Product Costing

Management Accounting Defined

“Management Accounting is concerned with the internal accounting within a business. Essentially, it is the provision of both financial and non-financial information to managers so that they can manage costs and make decisions.” (Jones 2006:378)

Activity One

Consider the following phrases, and give examples of what Jones might be referring to:

Internal Accounting

Financial and Non-Financial Information

Managing Costs

Making Decisions

Formal Definition

“Management Accounting is an integral part of management, requiring the identification, generation, presentation, interpretation and use of information relevant to:

formulating business strategy;

planning and controlling activities;

decision making

efficient resource usage;

performance improvement and value enhancement

safeguarding tangible and intangible assets

corporate governance and internal control.” (CIMA Official Terminology, 2000)

Activity Two

List three decisions that the Management Accountant might be required to either make or provide information for?

Management Accounting and Financial Accounting

FA provides information for external users, MA provides information for internal users.

FA is concerned with recording information, MA is concerned with providing information.

FA exists within a statutory context, MA does not.

FA predominantly uses the financial statements, MA predominantly uses budgets and costing data.

FA is backward looking (the past), MA looks to the future.

The context of Management Accounting

Cost Accounting

Costing

Planning, Control and Performance

Decision Making

Short Term Decisions

Capital Investment Appraisal (CIA)

Sources of Finance

Contemporary Approaches

Japanese Management Accounting

Strategic Management Accounting

Costing

“Costing involves ascertaining all the costs of a product or service so as to form the basis for pricing and for stock valuation……[to] make sure that manufactured products were priced so as to fully recover all the costs incurred in making them.” (Jones 2006:394)

Basic principle behind cost accounting and the cost accountant (the predecessor to management accounting and the management accountant)

Note: the word manufactured products ~ the definition existed at a time when manufacturing was the predominant industry, what about now?

Traditional Costing (Absorption Costing)

(Traditionally relating to costs existing within the manufacturing sector).

Splits costs into either DIRECT or INDIRECT.

Direct Cost - can be directly related to a product or service, collectively known as PRIME COSTS.

Indirect Cost - cannot be directly related to a product or service, collectively known as OVERHEADS.

Both types of cost need to be totalled and recovered in the selling price attributed to the product or service.

The process of Absorption Costing

“Record all costs

Classify all costs

Allocate all the indirect costs to the departments of the business

Reallocate costs from service support departments to production departments

Calculate an overhead recovery rate

Absorb both the direct costs and the indirect costs into individual products” (Jones, 2006:401)

Why?

Activity Three ~ Example of how to absorb overheads

2 Indirect Costs

For example DL Hrs or D m/c Hrs

Activity Three ~ Example of how to absorb overheads

2 Indirect Costs

For example DL Hrs or D m/c Hrs

Problems with Absorption Costing?

Direct costs used to outweigh indirect costs owing to the large manufacturing industry in existence in comparison to a relatively small service or knowledge-based industry.

Therefore absorption of overheads was minimal, & normally conducted on either a DL hour or machine hour basis. However, in our current climate, heavily dominated by service or knowledge based organisations, who have potentially no machine hours & very few direct labour hours, neither absorption basis would be appropriate.

A new method to allocate costs became necessary...

Activity Based Costing (ABC)

The fundamental basis for ABC is that “activities that occur within a firm cause overhead costs” (Jones 2006:407)

ABC therefore seeks to identify the costs and the activities and apportion the former to the latter on, what is potentially, a more equitable basis.

The process of ABC

“Record all the costs

Classify all the costs

Identify activities

Identify cost drivers and allocate overheads to them

Calculate activity-cost driver rates

Absorb both the direct costs and indirect costs into a product or service” (Jones 2006:p408)

Activity Four

Activity Based Costing Example

ABC - the future?

ABC is considered to be more informative and relevant than traditional product costing.

It gives greater opportunity to manage costs, which is highly relevant given the changing role of the cost accountant to the management accountant.

It is suitable for both manufacturing and service organisations.

But it is much more time consuming and requires substantial effort to integrate, particularly in the first year.

Canteen Admin Production Transportation Sales Total

Number of employees 5 10 35 30 20 100

Square metres 50 100 250 250 100 750

Rent £100,000

Staff Welfare Costs £50,000

Overhead £150,000

Canteen Costs

Overhead Burden £150,000

Direct Labour Hours 100 500 300 200 1,000hrs

Direct Machine Hours 0 600 400 0 1,000hrs

Overhead Absorption Basis

Overhead Absorption Rate

Canteen

Admin

Production

Transportation

Sales

Total

Number of employees

5

10

35

30

20

100

Square metres

50

100

250

250

100

750

Rent

£100,000

Staff Welfare Costs

£50,000

Overhead

£150,000

Canteen Costs

Overhead Burden

£150,000

Direct Labour Hours

100

500

300

200

1,000hrs

Direct Machine Hours

0

600

400

0

1,000hrs

Overhead Absorption Basis

Overhead Absorption Rate

Canteen Admin Production Transportation Sales Total

Number of employees 5 10 35 30 20 100

Square metres 50 100 250 250 100 750

Rent 6667 13333 33334 33333 13333 £100,000

Staff Welfare Costs 2500 5000 17500 15000 10000 £50,000

Overhead 9167 18333 50834 48333 23333 £150,000

Canteen Costs -9167 965 3377 2895 1930

Overhead Burden 19298 54211 51228 25263 £150,000

Direct Labour Hours 100 500 300 200 1,000hrs

Direct Machine Hours 0 600 400 0 1,000hrs

Overhead Absorption Basis Machine

hours

Labour

hours

Overhead Absorption Rate £90.35 £126.32

Canteen

Admin

Production

Transportation

Sales

Total

Number of employees

5

10

35

30

20

100

Square metres

50

100

250

250

100

750

Rent

6667

13333

33334

33333

13333

£100,000

Staff Welfare Costs

2500

5000

17500

15000

10000

£50,000

Overhead

9167

18333

50834

48333

23333

£150,000

Canteen Costs

-9167

965

3377

2895

1930

Overhead Burden

19298

54211

51228

25263

£150,000

Direct Labour Hours

100

500

300

200

1,000hrs

Direct Machine Hours

0

600

400

0

1,000hrs

Overhead Absorption Basis

Machine hours

Labour hours

Overhead Absorption Rate

£90.35

£126.32

S2/session 2 2014-15.pptx

MSc Accounting and Finance

Management Accounting

Product Costing

Management Accounting Defined

“Management Accounting is concerned with the internal accounting within a business. Essentially, it is the provision of both financial and non-financial information to managers so that they can manage costs and make decisions.” (Jones 2006:378)

Activity One

Consider the following phrases, and give examples of what Jones might be referring to:

Internal Accounting

Financial and Non-Financial Information

Managing Costs

Making Decisions

Formal Definition

“Management Accounting is an integral part of management, requiring the identification, generation, presentation, interpretation and use of information relevant to:

formulating business strategy;

planning and controlling activities;

decision making

efficient resource usage;

performance improvement and value enhancement

safeguarding tangible and intangible assets

corporate governance and internal control.” (CIMA Official Terminology, 2000)

Activity Two

List three decisions that the Management Accountant might be required to either make or provide information for?

Management Accounting and Financial Accounting

FA provides information for external users, MA provides information for internal users.

FA is concerned with recording information, MA is concerned with providing information.

FA exists within a statutory context, MA does not.

FA predominantly uses the financial statements, MA predominantly uses budgets and costing data.

FA is backward looking (the past), MA looks to the future.

The context of Management Accounting

Cost Accounting

Costing

Planning, Control and Performance

Decision Making

Short Term Decisions

Capital Investment Appraisal (CIA)

Sources of Finance

Contemporary Approaches

Japanese Management Accounting

Strategic Management Accounting

Costing

“Costing involves ascertaining all the costs of a product or service so as to form the basis for pricing and for stock valuation……[to] make sure that manufactured products were priced so as to fully recover all the costs incurred in making them.” (Jones 2006:394)

Basic principle behind cost accounting and the cost accountant (the predecessor to management accounting and the management accountant)

Note: the word manufactured products ~ the definition existed at a time when manufacturing was the predominant industry, what about now?

Traditional Costing (Absorption Costing)

(Traditionally relating to costs existing within the manufacturing sector).

Splits costs into either DIRECT or INDIRECT.

Direct Cost - can be directly related to a product or service, collectively known as PRIME COSTS.

Indirect Cost - cannot be directly related to a product or service, collectively known as OVERHEADS.

Both types of cost need to be totalled and recovered in the selling price attributed to the product or service.

The process of Absorption Costing

“Record all costs

Classify all costs

Allocate all the indirect costs to the departments of the business

Reallocate costs from service support departments to production departments

Calculate an overhead recovery rate

Absorb both the direct costs and the indirect costs into individual products” (Jones, 2006:401)

Why?

Activity Three ~ Example of how to absorb overheads

2 Indirect Costs

For example DL Hrs or D m/c Hrs

Activity Three ~ Example of how to absorb overheads

2 Indirect Costs

For example DL Hrs or D m/c Hrs

Problems with Absorption Costing?

Direct costs used to outweigh indirect costs owing to the large manufacturing industry in existence in comparison to a relatively small service or knowledge-based industry.

Therefore absorption of overheads was minimal, & normally conducted on either a DL hour or machine hour basis. However, in our current climate, heavily dominated by service or knowledge based organisations, who have potentially no machine hours & very few direct labour hours, neither absorption basis would be appropriate.

A new method to allocate costs became necessary...

Activity Based Costing (ABC)

The fundamental basis for ABC is that “activities that occur within a firm cause overhead costs” (Jones 2006:407)

ABC therefore seeks to identify the costs and the activities and apportion the former to the latter on, what is potentially, a more equitable basis.

The process of ABC

“Record all the costs

Classify all the costs

Identify activities

Identify cost drivers and allocate overheads to them

Calculate activity-cost driver rates

Absorb both the direct costs and indirect costs into a product or service” (Jones 2006:p408)

Activity Four

Activity Based Costing Example

Activity Based Costing - example

Using traditional overhead absorption costing

Total costs

Overheads

95

25

95

25

Variable cost

15

5

15

5

Labour

80

20

80

20

Materials

Z

Y

X

W

W1

Activity Based Costing – (W1)

Using traditional overhead absorption costing

Overhead absorption

Budgeted costs

Budgeted level of activity

30800

440

=

=

£70/hr

Budgeted level of activity = machine or labour hours

W 10 X 1 hour 10

X 10 X 3 hours 30

Y 100 X 1 hour 100

Z 100 X 3 hours 300

440

Overhead absorption

W 1 hour @ £70 = £70

X 3 hours @ £70 = £210

Y 1 hour @ £70 = £70

Z 3 hours @ £70 = £210

Activity Based Costing - example

Using traditional overhead absorption costing

305

95

305

95

Total costs

210

70

210

70

Overheads

95

25

95

25

Variable cost

15

5

15

5

Labour

80

20

80

20

Materials

Z

Y

X

W

W1

Activity Based Costing - example

Using ABC

Total costs

Overheads

95

25

95

25

Variable cost

15

5

15

5

Labour

80

20

80

20

Materials

Z

Y

X

W

W2

Activity Based Costing – W2

Using ABC

403

10

4030

1100

1300

1560

70

W

120

106

417

Cost per unit

100

100

10

Output

12000

10600

4170

Overheads

2750

2750

1100

£550

W6

Materials handling

3250

3250

1300

£650

W5

Expediting + scheduling

3900

3900

1560

£780

W4

Set-ups

2100

700

210

£7

W3

Short run variable costs

Z

Y

X

Cost driver

Activity Based Costing - example

Using ABC

215

131

512

428

Total costs

120

106

417

403

Overheads

95

25

95

25

Variable cost

15

5

15

5

Labour

80

20

80

20

Materials

Z

Y

X

W

W2

Activity Based Costing - example

Comparison of traditional overhead absorption costing

and ABC costing

W X Y Z
Traditional 95 305 95 305
ABC 428 512 131 215
Difference 333 207 36 (90)

ABC - the future?

ABC is considered to be more informative and relevant than traditional product costing.

It gives greater opportunity to manage costs, which is highly relevant given the changing role of the cost accountant to the management accountant.

It is suitable for both manufacturing and service organisations.

But it is much more time consuming and requires substantial effort to integrate, particularly in the first year.

Canteen Admin Production Transportation Sales Total

Number of employees 5 10 35 30 20 100

Square metres 50 100 250 250 100 750

Rent £100,000

Staff Welfare Costs £50,000

Overhead £150,000

Canteen Costs

Overhead Burden £150,000

Direct Labour Hours 100 500 300 200 1,000hrs

Direct Machine Hours 0 600 400 0 1,000hrs

Overhead Absorption Basis

Overhead Absorption Rate

Canteen

Admin

Production

Transportation

Sales

Total

Number of employees

5

10

35

30

20

100

Square metres

50

100

250

250

100

750

Rent

£100,000

Staff Welfare Costs

£50,000

Overhead

£150,000

Canteen Costs

Overhead Burden

£150,000

Direct Labour Hours

100

500

300

200

1,000hrs

Direct Machine Hours

0

600

400

0

1,000hrs

Overhead Absorption Basis

Overhead Absorption Rate

Canteen Admin Production Transportation Sales Total

Number of employees 5 10 35 30 20 100

Square metres 50 100 250 250 100 750

Rent 6667 13333 33334 33333 13333 £100,000

Staff Welfare Costs 2500 5000 17500 15000 10000 £50,000

Overhead 9167 18333 50834 48333 23333 £150,000

Canteen Costs -9167 965 3377 2895 1930

Overhead Burden 19298 54211 51228 25263 £150,000

Direct Labour Hours 100 500 300 200 1,000hrs

Direct Machine Hours 0 600 400 0 1,000hrs

Overhead Absorption Basis Machine

hours

Labour

hours

Overhead Absorption Rate £90.35 £126.32

Canteen

Admin

Production

Transportation

Sales

Total

Number of employees

5

10

35

30

20

100

Square metres

50

100

250

250

100

750

Rent

6667

13333

33334

33333

13333

£100,000

Staff Welfare Costs

2500

5000

17500

15000

10000

£50,000

Overhead

9167

18333

50834

48333

23333

£150,000

Canteen Costs

-9167

965

3377

2895

1930

Overhead Burden

19298

54211

51228

25263

£150,000

Direct Labour Hours

100

500

300

200

1,000hrs

Direct Machine Hours

0

600

400

0

1,000hrs

Overhead Absorption Basis

Machine hours

Labour hours

Overhead Absorption Rate

£90.35

£126.32

S3/Flexed budget with variances.pdf

Flexible budgeting

Example

The World History Museum has an Education Department which specialises in running courses in

various subjects. The courses are run on premises which the museum rents for the purpose and

they are presented by freelance expert speakers. The courses are of a standard type and format

and can therefore be treated alike for budgetary control purposes.

The museum currently uses fixed budgets to control expenditure. The following data shows the

actual costs of the Education Department for the month of April compared with budgeted figures.

Actual Budget Variance

Number of courses run 5 6 -1

£ £ £

Expenditure

Speakers fees 2500 3180 680

Hire of premises 1500 1500 0

Depreciation of equipment 200 180 -20

Stationery 530 600 70

Catering 1500 1750 250

Insurance 700 820 120

Administration 1650 1620 -30

---------- ---------- ----------

8580 9650 1070

----------- ----------- -----------

Other information

1. Depreciation of equipment is a fixed cost

2. Administration is a fixed cost

3. The budget figures for catering costs and insurance costs include a fixed element as follows:

Catering £250

Insurance £100

The remaining elements of those two costs are variable

4. All other costs are variable

Required:

1. Use the information above to produce a budgetary control statement for April, based on a

flexible budget for the actual number of course run

2. Calculate the revised variances based on your flexed budget.

S3/session 3(1).pptx

MSc Accounting and Finance

Management Accounting

Session Three

Planning, Control & Performance

Budgeting & Standard Costing

Cost Accounting

‘Costing’ and ‘Planning, Control & Performance’

Budgeting

Standard Costing & Variance Analysis

Budget Theory

Budget Theory

The Use of Budgets

Budgets are used in almost every business organisation of any size and so it can be deduced that budgeting plays a fundamental role in the functioning of human activity, of which economic enterprise is an important part

A tradition accounting-orientated approach sees a budget as “as plan showing how resources are to be acquired and used over a specific time interval.” This means that budgetary systems are one of the major means available to an organisation, in achieving organisational control.

Budget Theory

Human Behaviour

It must be remembered that an organisation can only act through the actions of the individuals who make it up, and so the achievement of an organisation’s objectives will only occur if sufficient individuals are aware of what constitutes appropriate behaviour and even then, only if they are motivated to implement those actions which are organisationally desirable

Therefore the acid test for any accounting system is whether it produces desirable behaviour from those who receive the information it provides

Budget Theory

Perfect Accounting System

It is tempting to assume that waiting to be discovered is a form of budget that will serve the purpose of organisational control in an optimum fashion

This is unlikely, as what constitutes as appropriate budget system is influenced by the characteristics of individual managers, by the type of organisation in which it is implemented, and by the nature of the environment in which it operates

Therefore the task is to discover the type of system which fits the particular circumstances

Budget Theory

The purpose/role of budgets

Budgets have many purposes and it is unlikely that any one system will serve all the functions

Budget Theory

The purpose/role of budgets

Authorisation

Forecasting

Communication

Co-ordination

Framework for responsibility accounting

System of control

Motivation

Budget Theory

Participative / Non-participative Budgeting

Budget theory

Non-participative budgeting…. The budget is set without the person responsible for carrying it out, having an input. (top down budget)

Participative budgeting … budget holders have the opportunity to have input. (Bottom up budget)

Budget Theory

Participation should:

Increase motivation

Contain more relevant information

Free up senior managers to concentrate on strategy

Budget Theory

However it may

Be subject to bias

Not be in line with organisational objectives

Prepared by inexperienced managers

Senior managers may resent the loss of control

Budget Theory

Incremental Budgeting

Budget Theory

Incremental Budgets

……. Start with the previous periods budget and add (or subtract) an incremental amount.

Advantages include:

It’s quick and easy

Budget Theory

But ……

It can build in any previous problems

Allow managers to overspend

Makes no attempt to justify the spending

Zero-based Budgeting

(ZBB)

ZBB

A problem in budgeting is trying to motivate managers and employees at all levels to agree to changes in work practices and to actively look for ways of improving performance and results

Budgetary slack is defined as the “difference between the minimum necessary costs and the costs which are built into the budget or which are actually incurred.”

ZBB

When preparing the budget, a manager may overstate his costs so that he will not be blamed in the future for over-spending

When controlling actual operations, managers will then try to ensure that their spending rises to meet their budget, otherwise they will be blamed for careless budgeting

A manager may waste money to use up his allowance in case it is cut back in the future

ZBB

Zero-based budgeting is one way of removing slack from the budget.

ZBB is a cost-benefit approach where it is assumed that a cost allowance for an item is zero will remain so until the manager responsible for it both justifies the cost’s existence and identifies the benefits it brings

This means a questioning attitude is developed whereby every cost item and its level has to be justified in relation to the way it helps meet objectives

ZBB

ZBB was pioneered in the United States and it gained wide acceptance as it is a simple idea based on common sense. It is concerned with the evaluation of costs and benefits of alternatives and so is based on a concept of opportunity costing

ZBB

It can be applied in both profit-seeking and non-profit-seeking organisations alike.

It can be applied in any organisation where alternative levels of provision for each activity are possible and where the costs and benefits can be separately identfied

ZBB

There are three stages for the implementation

1. the definition of decision packages

2. the packages are evaluated and ranked

3. the resources are allocated

ZBB

Advantages of ZBB:

If properly carried out, it should result in a more efficient allocation of resources to activities and departments

It focuses attention on value for money and makes explicit the relationship between the input of resources and the output of benefits

It develops a questioning attitude which makes it easier to identify inefficient or obsolete operations

It leads to greater staff and management knowledge of operations and activities and so can increase motivation

It is a systematic way of challenging the status quo

ZBB

Disadvantages of ZBB:

It is a time consuming process which can generate volumes of documents

There is considerable management skill required for both drawing up the decision packages and also for the ranking process. These skills may not exist in the organisation

It may encourage the wrong impression which is that all decisions have to be made in light of the budget. Organisations need to be flexible enough to deal with circumstances when they change

It is not always acceptable to staff or management who may prefer the “cosy” status quo, and so see it as a threat and not as challenge

ZBB

Disadvantages of ZBB:

5. There will need to be many subjective judgements when ranking the packages, and political pressures within an organisation will also contribute to the problem

6. It tends to emphasise short-term benefits which may be to the detriment of the longer term ones

Budgets and Performance Evaluation

Budgets and Performance Evaluation

Budgets are used to assess management performance.

Hopwood (1973) identified 3 styles of using budgetary information to evaluate management performance

Budget constrained style

Profit conscious style

Non – accounting Style

Budgets and performance evaluation

Hopwood’s research showed:

Budget constrained style – attention was focused on costs. There was a high degree of pressure often leading to manipulation of data

Profit-conscious style – high involvement with costs, but less pressure. Less manipulation, better relationships

Non-accounting style – similar to profit-conscious but less concern with costs.

Budgets and Performance Evaluation

Therefore evidence that better managerial performance achieved using profit conscious or non-accounting.

However a later study by Otley (1978) gave contradictory findings.

It found a closer link between good performance and the budget constrained style.

Budgets and Performance Evaluation

Explanation of the two different findings:

They took place in different organisational environments.

Hopwood – US manufacturing steelworks

Otley – UK coal mining

Flexible Budgeting

Flexible Budgeting

Responsibility Accounting

Is based on the recognition of individual areas of responsibility in the organisation, which are known as responsibility centres, with a single person being in charge.

The objective is to accumulate costs and revenue for each individual responsibility centres so that any deviations can be reported to the person in charge

It is implemented by issuing Performance Reports at frequent intervals informing of the deviations from the budget for expenses

Flexible Budgeting

As some costs vary with the level of activity, this should be taken into consideration. When preparing performance reports it is misleading to compare actual costs at one level of activity with the budget costs at a different level of activity. So we should adjust the original budget to actual level of activity.

The cost behaviour of the individual costs should be considered. i.e. are they fixed costs, variable costs, or a mixture of the two

Flexed Budget Control Statement

Analysis of costs : fixed costs

1. Depreciation 180

2. Administration 1620

Flexed Budget Control Statement

3. Semi variable costs

Catering total 1750 for 6 courses

Fixed element 250 variable element 1500 for 6

250 each

Total for 5 course 5 x 250 = 1250 + 250 = 1500

Insurance total 820 for 6 courses

Fixed element 100 variable element 720 for 6

120 each

Total for 5 courses 5 x 120 = 600 + 100 = 700

Flexed Budget Control Statement

Analysis of costs - variable costs

Variable Per course

for 6

Speakers fees 3180 530

Hire of premises 1500 250

Stationery 600 100

I

Flexed Budget Control Statement

Expenditure Fixed cost Variable cost Total cost Actual cost Variance
£ £ £ £ £
Speakers’ fees - 2650 2650 2500 150
Hire of premises - 1250 1250 1500 (250)
Depreciation of equipment 180 - 180 200 (20)
Stationery - 500 500 530 (30)
Catering 250 1250 1500 1500 -
Insurance 100 600 700 700 -
Administration 1620 - 1620 1650 (30)
2150 6250 8400 8580 (180)

S3/session 3(2).pptx

MSc Accounting and Finance

Management Accounting

Session Three

Planning, Control & Performance

Budgeting & Standard Costing

Cost Accounting

‘Costing’ and ‘Planning, Control & Performance’

Budgeting

Standard Costing & Variance Analysis

Budget Theory

Budget Theory

The Use of Budgets

Budgets are used in almost every business organisation of any size and so it can be deduced that budgeting plays a fundamental role in the functioning of human activity, of which economic enterprise is an important part

A tradition accounting-orientated approach sees a budget as “as plan showing how resources are to be acquired and used over a specific time interval.” This means that budgetary systems are one of the major means available to an organisation, in achieving organisational control.

Budget Theory

Human Behaviour

It must be remembered that an organisation can only act through the actions of the individuals who make it up, and so the achievement of an organisation’s objectives will only occur if sufficient individuals are aware of what constitutes appropriate behaviour and even then, only if they are motivated to implement those actions which are organisationally desirable

Therefore the acid test for any accounting system is whether it produces desirable behaviour from those who receive the information it provides

Budget Theory

Perfect Accounting System

It is tempting to assume that waiting to be discovered is a form of budget that will serve the purpose of organisational control in an optimum fashion

This is unlikely, as what constitutes as appropriate budget system is influenced by the characteristics of individual managers, by the type of organisation in which it is implemented, and by the nature of the environment in which it operates

Therefore the task is to discover the type of system which fits the particular circumstances

Budget Theory

The purpose/role of budgets

Budgets have many purposes and it is unlikely that any one system will serve all the functions

Budget Theory

The purpose/role of budgets

Authorisation

Forecasting

Communication

Co-ordination

Framework for responsibility accounting

System of control

Motivation

Budget Theory

Participative / Non-participative Budgeting

Budget theory

Non-participative budgeting…. The budget is set without the person responsible for carrying it out, having an input. (top down budget)

Participative budgeting … budget holders have the opportunity to have input. (Bottom up budget)

Budget Theory

Participation should:

Increase motivation

Contain more relevant information

Free up senior managers to concentrate on strategy

Budget Theory

However it may

Be subject to bias

Not be in line with organisational objectives

Prepared by inexperienced managers

Senior managers may resent the loss of control

Budget Theory

Incremental Budgeting

Budget Theory

Incremental Budgets

……. Start with the previous periods budget and add (or subtract) an incremental amount.

Advantages include:

It’s quick and easy

Budget Theory

But ……

It can build in any previous problems

Allow managers to overspend

Makes no attempt to justify the spending

Zero-based Budgeting

(ZBB)

ZBB

A problem in budgeting is trying to motivate managers and employees at all levels to agree to changes in work practices and to actively look for ways of improving performance and results

Budgetary slack is defined as the “difference between the minimum necessary costs and the costs which are built into the budget or which are actually incurred.”

ZBB

When preparing the budget, a manager may overstate his costs so that he will not be blamed in the future for over-spending

When controlling actual operations, managers will then try to ensure that their spending rises to meet their budget, otherwise they will be blamed for careless budgeting

A manager may waste money to use up his allowance in case it is cut back in the future

ZBB

Zero-based budgeting is one way of removing slack from the budget.

ZBB is a cost-benefit approach where it is assumed that a cost allowance for an item is zero will remain so until the manager responsible for it both justifies the cost’s existence and identifies the benefits it brings

This means a questioning attitude is developed whereby every cost item and its level has to be justified in relation to the way it helps meet objectives

ZBB

ZBB was pioneered in the United States and it gained wide acceptance as it is a simple idea based on common sense. It is concerned with the evaluation of costs and benefits of alternatives and so is based on a concept of opportunity costing

ZBB

It can be applied in both profit-seeking and non-profit-seeking organisations alike.

It can be applied in any organisation where alternative levels of provision for each activity are possible and where the costs and benefits can be separately identfied

ZBB

There are three stages for the implementation

1. the definition of decision packages

2. the packages are evaluated and ranked

3. the resources are allocated

ZBB

Advantages of ZBB:

If properly carried out, it should result in a more efficient allocation of resources to activities and departments

It focuses attention on value for money and makes explicit the relationship between the input of resources and the output of benefits

It develops a questioning attitude which makes it easier to identify inefficient or obsolete operations

It leads to greater staff and management knowledge of operations and activities and so can increase motivation

It is a systematic way of challenging the status quo

ZBB

Disadvantages of ZBB:

It is a time consuming process which can generate volumes of documents

There is considerable management skill required for both drawing up the decision packages and also for the ranking process. These skills may not exist in the organisation

It may encourage the wrong impression which is that all decisions have to be made in light of the budget. Organisations need to be flexible enough to deal with circumstances when they change

It is not always acceptable to staff or management who may prefer the “cosy” status quo, and so see it as a threat and not as challenge

ZBB

Disadvantages of ZBB:

5. There will need to be many subjective judgements when ranking the packages, and political pressures within an organisation will also contribute to the problem

6. It tends to emphasise short-term benefits which may be to the detriment of the longer term ones

Budgets and Performance Evaluation

Budgets and Performance Evaluation

Budgets are used to assess management performance.

Hopwood (1973) identified 3 styles of using budgetary information to evaluate management performance

Budget constrained style

Profit conscious style

Non – accounting Style

Budgets and performance evaluation

Hopwood’s research showed:

Budget constrained style – attention was focused on costs. There was a high degree of pressure often leading to manipulation of data

Profit-conscious style – high involvement with costs, but less pressure. Less manipulation, better relationships

Non-accounting style – similar to profit-conscious but less concern with costs.

Budgets and Performance Evaluation

Therefore evidence that better managerial performance achieved using profit conscious or non-accounting.

However a later study by Otley (1978) gave contradictory findings.

It found a closer link between good performance and the budget constrained style.

Budgets and Performance Evaluation

Explanation of the two different findings:

They took place in different organisational environments.

Hopwood – US manufacturing steelworks

Otley – UK coal mining

Flexible Budgeting

Flexible Budgeting

Responsibility Accounting

Is based on the recognition of individual areas of responsibility in the organisation, which are known as responsibility centres, with a single person being in charge.

The objective is to accumulate costs and revenue for each individual responsibility centres so that any deviations can be reported to the person in charge

It is implemented by issuing Performance Reports at frequent intervals informing of the deviations from the budget for expenses

Flexible Budgeting

As some costs vary with the level of activity, this should be taken into consideration. When preparing performance reports it is misleading to compare actual costs at one level of activity with the budget costs at a different level of activity. So we should adjust the original budget to actual level of activity.

The cost behaviour of the individual costs should be considered. i.e. are they fixed costs, variable costs, or a mixture of the two

Flexed Budget Control Statement

Analysis of costs : fixed costs

1. Depreciation 180

2. Administration 1620

Flexed Budget Control Statement

3. Semi variable costs

Catering total 1750 for 6 courses

Fixed element 250 variable element 1500 for 6

250 each

Total for 5 course 5 x 250 = 1250 + 250 = 1500

Insurance total 820 for 6 courses

Fixed element 100 variable element 720 for 6

120 each

Total for 5 courses 5 x 120 = 600 + 100 = 700

Flexed Budget Control Statement

Analysis of costs - variable costs

Variable Per course

for 6

Speakers fees 3180 530

Hire of premises 1500 250

Stationery 600 100

I

Flexed Budget Control Statement

Expenditure Fixed cost Variable cost Total cost Actual cost Variance
£ £ £ £ £
Speakers’ fees - 2650 2650 2500 150
Hire of premises - 1250 1250 1500 (250)
Depreciation of equipment 180 - 180 200 (20)
Stationery - 500 500 530 (30)
Catering 250 1250 1500 1500 -
Insurance 100 600 700 700 -
Administration 1620 - 1620 1650 (30)
2150 6250 8400 8580 (180)

S4/Learning Curve example.pdf

Learning Curve Cumulative Average Time Model Example The cost estimate for a new product is: £ Materials 5000 Labour (at £5 per hour) 4000 Overheads ( 150% of labour) 6000 --------- 15000 Profit ( 20% on cost) 3000 --------- Selling price 18000 --------- An 80% learning curve applies. There is only one customer interested but they may be interested in buying a number of units in the near future, if a selling price can be agreed. Required:

1. Quote the lowest price possible for unit number 2. 2. Quote a price for a. 4 units b. 8 units - if they are ordered together.

S4/Selling price examples.pdf

Pricing 1. A company is launching a new product which has a variable cost of:

£ Direct Materials 12

Direct Labour 10 Variable production overhead 3

25

The direct labour rate is £5 per hour. The variable overheads are absorbed on a machine hour basis, with the absorption rate being set at £6 per machine hour. The fixed production overheads are £144,000 per month, and are to be absorbed on a labour hour basis. The budgeted labour hours are 24,000 per month. Management require a profit of 30 % on cost. Required Calculate the selling price using

a) Marginal cost plus pricing b) Full cost plus pricing

2. A company is budgeted to produce 50,000 units, which have a variable cost of £5 per unit and fixed costs of £150,000 per year. The finance director wants a profit of 25 %. The managing director has produced the following:

£ Demand

9 42,000

10 38,000

11 35,000

12 32,000

13 27,000

The normal level of activity is 50,000 units. Required

a. What would the profit be if the full cost plus price is charged with a 25 % profit?

b. What is the profit-maximising price?

S4/session 4 students version.pptx

MSc Accounting and Finance

Management Accounting

Session four

Pricing

Pricing

The selling price of a product must be greater than its average unit cost of goods sold, in order to make a profit

Pricing

Marginal cost-plus pricing

Marginal cost-plus pricing or mark-up pricing involves adding a profit margin to the marginal cost of production/sales

Pricing

Marginal cost-plus pricing example

Selling price

Profit 30 %

Marginal Cost

Variable production o/h

Direct labour

Direct materials

Pricing

Advantages of Marginal cost-plus pricing

It is a simple and easy method to use

The mark-up percentage can be varied, so mark-up pricing can be adjusted to reflect market conditions

It draws management attention to contribution, and the effects of higher or lower sales volume on profit

In practice, mark-up pricing is used in businesses where there is a readily-identifiable basic variable cost. Eg retail industries

Pricing

Disadvantages of Marginal cost-plus pricing

Although mark-up can be varied, it does not ensure sufficient attention is paid to demand conditions, competitors’ prices and profit maximisation

It ignores fixed overheads in the pricing decision, but the sales price must be sufficiently high to ensure that a profit is made after covering fixed costs

Pricing

Full cost-plus pricing

Full cost-plus pricing is a method of determining the sales price by calculating the full cost of the product and adding a percentage mark-up for profit

Pricing

Full cost-plus pricing example

Selling price

Profit @ 30 %

Full production cost

Fixed production o/h

Variable o/h

Direct Labour (2 hours)

Direct Materials

Pricing

Budgeted overheads

Absorption rate = ------------------------------------

Budgeted level of activity

= ------------------------------

=

Pricing

Absorption rate =

Product takes

Fixed overheads =

=

Pricing

Full cost-plus pricing example

Selling price

Profit @ 30 %

Full production cost

Fixed production o/h

Variable o/h

Direct Labour (2 hours)

Direct Materials

Pricing

Advantages of full cost-plus pricing

It is a quick, simple and cheap method of pricing which can be delegated to junior managers

Since the size of the profit margin can be varied, a decision based on a price in excess of full cost should ensure a company working at normal capacity will cover all of its fixed costs and make a profit

Pricing

Disadvantages of full cost-plus pricing

It fails to recognise that since demand may be determining price, there will be profit-maximising combination of price and demand

There may be a need to adjust prices to market and demand conditions

Budgeted output volume needs to be established. Output volume is a key factor in the overhead absorption rate

A suitable basis for overhead absorption must be selected, especially where a business produces more than one product

Pricing

Profit maximising price

Possibly the most important problem of cost-plus pricing is that it fails to recognise that since sales demand may be determined by the sales price, there will be a profit maximising combination of price and demand

Pricing

Example – Full cost profit maximising

Selling price

Profit @ 25 %

Fixed overheads

Variable cost

Pricing

Example – profit maximising

Total contribution

Demand

Unit contribution (S.P – 5)

Selling Price

Learning Curve Theory

Learning Curve Theory

…….. Was first developed in the 1920’s and 30’s in the US, in the aircraft industry.

It can be used in any industry where;

A job is fairly repetitive

The speed isn’t dictated by the speed of machinery.

The worker is likely to become more efficient and quicker over time.

Eventually there will be nothing left to learn and the learning process will stop

Learning Curve Theory

The workforce must ‘learn’ as whole for it to apply

If there is a regular turnover of staff, the the learning effect will be disrupted.

Learning Curve Theory

……. The direct labour time should be expected to get shorter with the learning as so will apply to products which are:

a) relatively short lived with a high rate of obsolescence for the learning effect to be a permanent feature

b) complex products made in small quantities

Learning Curve Theory

The Cumulative Average Time Model

The cumulative average time per unit falls by a constant % every times the total output doubles.

The cumulative average time is the average time per unit, for all units produced so far back to and including the first unit made

Learning Curve Theory

The 80% learning curve is commonly applied.

This means that the cumulative average time required per unit of output is reduced to 80% of the previous amount, each time the output doubles.

Learning Curve Theory

Example: The first unit requires 100 hours. An 80% learning curve is to be applied.

Learning Curve Theory

Units cum av time total time

1 100 100

2 80 160

4 64 256

8 51.2 409.6

Learning Curve Theory

Units cum av time total time extra time

1 100 100 100

2 80 160 60

4 64 256 96

8 51.2 409.6 153.6

Learning Curve Theory

Uses:

To calculate the marginal cost of making extra units of a product

To quote selling prices for a contract

To prepare realistic production budgets

To compare budget and actual costs

Learning Curve Theory

Limitations:

It can only be applied in labour intensive organisations, which are repetitive and reasonably skilled

Employees must be motivated to learn

It assumes a stable labour mix

Breaks between production runs must be short or learning will be forgotten

Difficult to determine accurately

Learning Curve Theory

Cumulative average time model example

1 Quote the lowest price possible for unit number 2

Learning Curve Theory

Units cum av time total time extra time

Learning Curve Theory

1. Quote the lowest price possible for unit number 2

Materials

Labour

Overheads 150% of labour

-------

Profit 20% on cost

--------

Selling Price

=====

Learning Curve Theory

2. Quote a price for

a. 4 units

b. 8 units

if they are ordered together

S4/session 4.pptx

MSc Accounting and Finance

Management Accounting

Session four

Pricing

Pricing

The selling price of a product must be greater than its average unit cost of goods sold, in order to make a profit

Pricing

Marginal cost-plus pricing

Marginal cost-plus pricing or mark-up pricing involves adding a profit margin to the marginal cost of production/sales

Pricing

Marginal cost-plus pricing example

32.50

Selling price

7.50

Profit 30 %

25.00

Marginal Cost

3.00

Variable production o/h

10.00

Direct labour

12.00

Direct materials

Pricing

Advantages of Marginal cost-plus pricing

It is a simple and easy method to use

The mark-up percentage can be varied, so mark-up pricing can be adjusted to reflect market conditions

It draws management attention to contribution, and the effects of higher or lower sales volume on profit

In practice, mark-up pricing is used in businesses where there is a readily-identifiable basic variable cost. Eg retail industries

Pricing

Disadvantages of Marginal cost-plus pricing

Although mark-up can be varied, it does not ensure sufficient attention is paid to demand conditions, competitors’ prices and profit maximisation

It ignores fixed overheads in the pricing decision, but the sales price must be sufficiently high to ensure that a profit is made after covering fixed costs

Pricing

Full cost-plus pricing

Full cost-plus pricing is a method of determining the sales price by calculating the full cost of the product and adding a percentage mark-up for profit

Pricing

Full cost-plus pricing example

Selling price

Profit @ 30 %

Full production cost

Fixed production o/h

3.00

Variable o/h

10.00

Direct Labour (2 hours)

12.00

Direct Materials

Pricing

Budgeted overheads

Absorption rate = ------------------------------------

Budgeted level of activity

£144000

= ------------------------------

24000 labour hours

=£6.00 per labour hour

Pricing

Absorption rate = £6.00 per labour hour

Product takes 2 labour hours to produce

(£10 per unit / £5 per hour)

Fixed overheads = 2 hours at £6.00 per hour

= £12.00

Pricing

Full cost-plus pricing example

48.10

Selling price

11.10

Profit @ 30 %

37.00

Full production cost

12.00

Fixed production o/h

3.00

Variable o/h

10.00

Direct Labour (2 hours)

12.00

Direct Materials

Pricing

Advantages of full cost-plus pricing

It is a quick, simple and cheap method of pricing which can be delegated to junior managers

Since the size of the profit margin can be varied, a decision based on a price in excess of full cost should ensure a company working at normal capacity will cover all of its fixed costs and make a profit

Pricing

Disadvantages of full cost-plus pricing

It fails to recognise that since demand may be determining price, there will be profit-maximising combination of price and demand

There may be a need to adjust prices to market and demand conditions

Budgeted output volume needs to be established. Output volume is a key factor in the overhead absorption rate

A suitable basis for overhead absorption must be selected, especially where a business produces more than one product

Pricing

Profit maximising price

Possibly the most important problem of cost-plus pricing is that it fails to recognise that since sales demand may be determined by the sales price, there will be a profit maximising combination of price and demand

Pricing

Example – Full cost profit maximising

£10

Selling price

2

Profit @ 25 %

8

3

Fixed overheads

5

Variable cost

Therefore, at a selling price of £10 and demand at 38,000, contribution is (10-5), 38,000 X 5 = £190,000

Pricing

Example – profit maximising

216000

224000

210000

190000

168000

Total contribution

27000

32000

35000

38000

42000

Demand

Selling price £12 with demand at 32,000

gives best contribution £224,000

8

13

7

12

6

11

5

10

4

9

Unit contribution (S.P – 5)

Selling Price

Learning Curve Theory

Learning Curve Theory

…….. Was first developed in the 1920’s and 30’s in the US, in the aircraft industry.

It can be used in any industry where;

A job is fairly repetitive

The speed isn’t dictated by the speed of machinery.

The worker is likely to become more efficient and quicker over time.

Eventually there will be nothing left to learn and the learning process will stop

Learning Curve Theory

The workforce must ‘learn’ as whole for it to apply

If there is a regular turnover of staff, the the learning effect will be disrupted.

Learning Curve Theory

……. The direct labour time should be expected to get shorter with the learning as so will apply to products which are:

a) relatively short lived with a high rate of obsolescence for the learning effect to be a permanent feature

b) complex products made in small quantities

Learning Curve Theory

The Cumulative Average Time Model

The cumulative average time per unit falls by a constant % every times the total output doubles.

The cumulative average time is the average time per unit, for all units produced so far back to and including the first unit made

Learning Curve Theory

The 80% learning curve is commonly applied.

This means that the cumulative average time required per unit of output is reduced to 80% of the previous amount, each time the output doubles.

Learning Curve Theory

Example: The first unit requires 100 hours. An 80% learning curve is to be applied.

Learning Curve Theory

Units cum av time total time

1 100 100

2 80 160

4 64 256

8 51.2 409.6

Learning Curve Theory

Units cum av time total time extra time

1 100 100 100

2 80 160 60

4 64 256 96

8 51.2 409.6 153.6

Learning Curve Theory

Uses:

To calculate the marginal cost of making extra units of a product

To quote selling prices for a contract

To prepare realistic production budgets

To compare budget and actual costs

Learning Curve Theory

Limitations:

It can only be applied in labour intensive organisations, which are repetitive and reasonably skilled

Employees must be motivated to learn

It assumes a stable labour mix

Breaks between production runs must be short or learning will be forgotten

Difficult to determine accurately

Learning Curve Theory

Cumulative average time model example

1 Quote the lowest price possible for unit number 2

Learning Curve Theory

Units cum av time total time extra time

1 800 800 800

2 640 1280 480

4

8

Learning Curve Theory

1. Quote the lowest price possible for unit number 2

Materials 5000

Labour 480 x 5 2400

Overheads 150% of labour 3600

-------

11000

Profit 20% on cost 2200

--------

Selling Price 13200

=====

Learning Curve Theory

2. Quote a price for

a. 4 units

b. 8 units

if they are ordered together

Learning Curve Theory

Units cum av time total time extra time

1 800 800 800

2 640 1280 480

4 512 2048 768

8 409.6 3276.8 1228.8

Learning Curve Theory

Price for 4 units ordered together

Materials 4 x 5000 20000

Labour 2048 x 5 10240

Overheads 150% x labour 15360

--------------

45600

Profit 20% x cost 9120

--------------

Selling Price 54720

Or £13,680 each

Learning Curve Theory

Price for 8 units ordered together

Materials 40000

Labour 3276.8 x 5 16384

Overheads 150% x labour 24576

----------

80960

Profit 20% x cost 16192

----------

Selling Price 97152

or £12,144 each

S5&6/Budget reconciliation statement.pdf

Budgeted Profit Reconciliation Budgeted Profit

Sales volume variance

Flexed budget profit

Sales price variance

Production Variances

ADV FAV

Material – Price

- Usage

Labour – Rate

- Efficiency

Var o/h – expenditure

- Efficiency

Fixed o/h – expenditure

- Vol - Efficiency

- Vol - Capacity

Actual Profit

S5&6/Planning and operational variances example 1(1).pdf

Planning and Operational Variances

1. A company is budgeted to make and sell 400 units in a four week control period as follows:

£

Sales @ £100 each 40000

Variable cost @ £60 each -24000

-----------

Contribution 16000

Fixed costs -10000

------------

Profit 6000

======

But during week 2, production was halted for a week.

The actual results are:

£

Sales @ £100 each 32000

Variable cost @ £60 each -19200

------------

Contribution 12800

Fixed costs -10000

-----------

Profit 2800

=====

Calculate the planning and operational variances

(assume average production of 100 units a week)

S5&6/Session 5&6 students version.pptx

MSc Accounting and Finance

Management Accounting

Session Five and Six

Planning, Control & Performance

Budgeting & Standard Costing

Cost Accounting

‘Costing’ and ‘Planning, Control & Performance’

Budgeting

Standard Costing & Variance Analysis

The Budgeting Process

Objectives

Forecasts and Plans

Compare Results with Plans

Evaluate Performance

Control

“This is achieved through a system of making individual managers responsible for individual budgets. When actual results are compared against target results, individual managers will be asked to explain any differences (or variances). The managers’ performance is then evaluated.”

(Jones 2006:433)

Standard Costing

A standard cost is an estimated unit cost, which is prepared in advance from such information as:

the expected price of the materials, the grade of labour used, and expenses

the efficiency levels which will be set by management

the budgeted overheads and budgeted volumes of activity (absorption rate)

Standard Costing

A standard cost card will usually be prepared for each product, which will show the following information for one unit of that product:

the quantity needed and price of any direct material used

the time needed and the rate to be paid for each grade of direct labour used

the overhead recovery rate

the full cost

the standard profit

the standard selling price

The responsibility for providing the information should fall upon those managers who are most able to provide it, eg the sales manager should provide any sales information, and the purchasing manager should provide the raw material price information.

Standard Costing

Performance Standards

When setting the efficiency levels, such as how much material a unit should take, or how long it will take employees to make the unit, management should choose the type of performance standard it feels is most appropriate. The four types of performance standard are:

Ideal Standards

Attainable standards

Current Standards

Basic Standards

Standard Costing

The differences (variances) between the standard cost and the actual cost can be calculated.

This is done for sales and for each of the four cost elements

Direct Materials

Direct Labour

Variable Overheads

Fixed Overheads

Standard Costing

The cost variances can be calculated in total

SC – AC

Or the total difference can be analysed into the difference in price and the difference in usage.

Standard Costing

The budgeted profit can then be reconciled with the actual profit.

Variances – Sales Variances

( AV – BV ) SM

Sales Volume Variance

Variances – Sales Variances

( AM – SM ) AV

Sales Price Variance

Production Variances – Direct Materials

( SP – AP) AQ

Direct Materials Price Variance

Production Variances – Direct Materials

(SQ – AQ) SP

Direct Materials Quantity Variance

Direct Labour

(SH – AH) SR

Direct Labour Efficiency Variance

(SR – AR) AH

Direct Labour Rate Variance

Variable Overheads

(SH – AH) SR

Variable overhead efficiency variance

BFVO – AVO

Variable overhead expenditure variance

Fixed Overheads

(BP – AP) SR

Fixed overhead volume variance

BFO – AFO

Fixed overhead expenditure variance

Fixed Overheads

(BH – AH) SR

Fixed overhead volume capacity variance

(SH – AH) SR

Fixed overhead volume efficiency variance

The fixed overhead volume variance can be analysed into:

Budgeted Profit Reconciliation

Budgeted Profit 80000
Sales volume variance (8000)
Flexed budget profit 72000
Sales price variance 18000
90000
Production Variances
ADV FAV
Material – Price 120
Usage 4300
Labour – Rate 5700
- Efficiency 4500
Var o/h – expenditure 5000
- Efficiency 3000
Fixed o/h – expenditure 4000
- Vol - Efficiency 6000
- Vol - Capacity 6000
29500 9120
(29500)
(20380)
Actual Profit 69620

Planning and Operational Variances

Planning and Operational Variances

The traditional way of calculating variances is:

Comparing an actual cost to a standard cost

Planning and Operational Variances

The standard in use could have been established well before the start of the current period and could even be over a year old

There may have been many changes during this time, both internal and external

Some of these changes will be beyond the control of the manager and the organisation

Planning and Operational Variances

A different approach was suggested by a group of theorists, led by Demski

Demski suggested that variances should be reported by taking as the main starting point, not the original standard but one which in hindsight should be the optimum achievable

Planning and Operational Variances

The basic idea is:

It is common sense to expect a variance to mean what it says

For example a £2000 adverse variance should mean £2000 lost profit.

Traditional variances don’t always do this as the standard may be out of date.

Planning and Operational Variances

Demski argued that to provide control information for managers….

…..instead of comparing actual results with an ‘Ex ante standard’, the actual results should be compared with the revised optimum results.

This implies that the proper standard to be used is one based on actual conditions. Ie those that would have been used in the original plan if they had been known of in advance. ‘Ex post standard’

Planning and Operational Variances

So we have two types of standard

Ex ante – the original standard or budget

Ex post – the one which in retrospect is deemed to be more appropriate

Planning and Operational Variances

Analyse the difference between budgeted and actual results due to:

Planning mistakes or unforeseen changes and

Operational factors

Planning and Operational Variances

There should no be frequent errors in the Ex ante standard.

The need to report planning and operational variances should be occasional not a regular event

Planning and Operational Variances

Example 1

Planning and operational Variances

( AV – BV ) SM

Sales Volume Variance

Planning and operational Variances

Planning variance sales volume

Planning and Operational Variances

Operational variance sales volume

Planning and Operational Variances

Traditional = planning + operational

Operational

Variance Investigation

Controllability Principle

Controllability means the extent a manager can control items.

The controllability principle is that a manager should only be made accountable for and responsible for items which he can control

Investigation of Variances

In order to find out the causes of a variance, management will need to investigate.

This will cost time and money

So when should a variance be investigated?

The benefits of the investigation should exceed the cost.

Reporting by Exception

Managers should only be informed about ‘exceptional’ items, that is in the case of variances analysis, where the amount may need to be investigated.

This could be exceptional favourable as well as adverse variances.

Investigation Models

Rules of Thumb – where a level is set and if exceeded the variance will be investigated. It could be a fixed amount or vary depending upon the item.

Statistical Models – looks at the variances when converted into say the number of standard deviations from the mean.

Control charts – where the variances are plotted on a chart. It could be individual variances or looked at as a running total (Cusum control chart).

Cost Benefit Analysis – which asks the question is a variance worth investigating?

S5&6/Session 5&6.pptx

MSc Accounting and Finance

Management Accounting

Session Five and Six

Planning, Control & Performance

Budgeting & Standard Costing

Cost Accounting

‘Costing’ and ‘Planning, Control & Performance’

Budgeting

Standard Costing & Variance Analysis

The Budgeting Process

Objectives

Forecasts and Plans

Compare Results with Plans

Evaluate Performance

Control

“This is achieved through a system of making individual managers responsible for individual budgets. When actual results are compared against target results, individual managers will be asked to explain any differences (or variances). The managers’ performance is then evaluated.”

(Jones 2006:433)

Standard Costing

A standard cost is an estimated unit cost, which is prepared in advance from such information as:

the expected price of the materials, the grade of labour used, and expenses

the efficiency levels which will be set by management

the budgeted overheads and budgeted volumes of activity (absorption rate)

Standard Costing

A standard cost card will usually be prepared for each product, which will show the following information for one unit of that product:

the quantity needed and price of any direct material used

the time needed and the rate to be paid for each grade of direct labour used

the overhead recovery rate

the full cost

the standard profit

the standard selling price

The responsibility for providing the information should fall upon those managers who are most able to provide it, eg the sales manager should provide any sales information, and the purchasing manager should provide the raw material price information.

Standard Costing

Performance Standards

When setting the efficiency levels, such as how much material a unit should take, or how long it will take employees to make the unit, management should choose the type of performance standard it feels is most appropriate. The four types of performance standard are:

Ideal Standards

Attainable standards

Current Standards

Basic Standards

Standard Costing

The differences (variances) between the standard cost and the actual cost can be calculated.

This is done for sales and for each of the four cost elements

Direct Materials

Direct Labour

Variable Overheads

Fixed Overheads

Standard Costing

The cost variances can be calculated in total

SC – AC

Or the total difference can be analysed into the difference in price and the difference in usage.

Standard Costing

The budgeted profit can then be reconciled with the actual profit.

Variances – Sales Variances

10000 )

8

= 8000 A

( 9000

( AV – BV ) SM

Sales Volume Variance

Variances – Sales Variances

8)

9000

= 18000 F

( 10

42-32

( AM – SM ) AV

Sales Price Variance

Production Variances – Direct Materials

2.80 )

1.10 )

10100

19000

120 F

A

B

= 2020 F

( 3

= 1900 A

( 1

( SP – AP) AQ

Direct Materials Price Variance

Production Variances – Direct Materials

10100 )

19000 )

3

1

4300 A

A

B

= 3300 A

( 9000

= 1000 A

( 18000

(SQ – AQ) SP

Direct Materials Quantity Variance

Direct Labour

28500 )

3.20 )

3

28500

= 4500 A

(27000

(SH – AH) SR

Direct Labour Efficiency Variance

= 5700 A

( 3

(SR – AR) AH

Direct Labour Rate Variance

9000 X 3

Variable Overheads

28500)

28500 X 2

2

52000

= 3000 A

(27000

(SH – AH) SR

Variable overhead efficiency variance

= 5000 F

57000

BFVO – AVO

Variable overhead expenditure variance

9000 X 3

Fixed Overheads

9000 )

3 X 4 X 10000

12

116000 )

= 12000 A

( 10000

(BP – AP) SR

Fixed overhead volume variance

= 4000 F

( 120000

BFO – AFO

Fixed overhead expenditure variance

Fixed Overheads

28500 )

28500 )

3 X 9000

= 6000 A

4

( 30000

(BH – AH) SR

Fixed overhead volume capacity variance

= 6000 A

4

( 27000

(SH – AH) SR

Fixed overhead volume efficiency variance

The fixed overhead volume variance can be analysed into:

3 X 10000

Budgeted Profit Reconciliation

Budgeted Profit 80000
Sales volume variance (8000)
Flexed budget profit 72000
Sales price variance 18000
90000
Production Variances
ADV FAV
Material – Price 120
Usage 4300
Labour – Rate 5700
- Efficiency 4500
Var o/h – expenditure 5000
- Efficiency 3000
Fixed o/h – expenditure 4000
- Vol - Efficiency 6000
- Vol - Capacity 6000
29500 9120
(29500)
(20380)
Actual Profit 69620

Planning and Operational Variances

Planning and Operational Variances

The traditional way of calculating variances is:

Comparing an actual cost to a standard cost

Planning and Operational Variances

The standard in use could have been established well before the start of the current period and could even be over a year old

There may have been many changes during this time, both internal and external

Some of these changes will be beyond the control of the manager and the organisation

Planning and Operational Variances

A different approach was suggested by a group of theorists, led by Demski

Demski suggested that variances should be reported by taking as the main starting point, not the original standard but one which in hindsight should be the optimum achievable

Planning and Operational Variances

The basic idea is:

It is common sense to expect a variance to mean what it says

For example a £2000 adverse variance should mean £2000 lost profit.

Traditional variances don’t always do this as the standard may be out of date.

Planning and Operational Variances

Demski argued that to provide control information for managers….

…..instead of comparing actual results with an ‘Ex ante standard’, the actual results should be compared with the revised optimum results.

This implies that the proper standard to be used is one based on actual conditions. Ie those that would have been used in the original plan if they had been known of in advance. ‘Ex post standard’

Planning and Operational Variances

So we have two types of standard

Ex ante – the original standard or budget

Ex post – the one which in retrospect is deemed to be more appropriate

Planning and Operational Variances

Analyse the difference between budgeted and actual results due to:

Planning mistakes or unforeseen changes and

Operational factors

Planning and Operational Variances

There should no be frequent errors in the Ex ante standard.

The need to report planning and operational variances should be occasional not a regular event

Planning and Operational Variances

Example 1

Planning and operational Variances

400 )

40

= 3200 A

( 320

( AV – BV ) SM

Sales Volume Variance

Planning and operational Variances

Planning variance sales volume

Ex ante volume 400

Ex post volume 300

------

100A

Standard margin (SM) 40

-------

4000A

Planning and Operational Variances

Operational variance sales volume

Ex post volume 300

Actual volume 320

-------

20 F

Standard margin (SM) 40

-------

800 F

Planning and Operational Variances

Traditional = planning + operational

3200A = 4000A + 800F

Operational

(BV - AV ) SM

(300 - 320 ) 40 = 800F

Variance Investigation

Controllability Principle

Controllability means the extent a manager can control items.

The controllability principle is that a manager should only be made accountable for and responsible for items which he can control

Investigation of Variances

In order to find out the causes of a variance, management will need to investigate.

This will cost time and money

So when should a variance be investigated?

The benefits of the investigation should exceed the cost.

Reporting by Exception

Managers should only be informed about ‘exceptional’ items, that is in the case of variances analysis, where the amount may need to be investigated.

This could be exceptional favourable as well as adverse variances.

Investigation Models

Rules of Thumb – where a level is set and if exceeded the variance will be investigated. It could be a fixed amount or vary depending upon the item.

Statistical Models – looks at the variances when converted into say the number of standard deviations from the mean.

Control charts – where the variances are plotted on a chart. It could be individual variances or looked at as a running total (Cusum control chart).

Cost Benefit Analysis – which asks the question is a variance worth investigating?

S5&6/Variance analysis example(1).pdf

Variance Analysis example

A manufacturing company produces product X, which has the following standard cost card:

£

Direct Material

2 kg of A at £1 per kg 2.00

1 kg of B at £3 per kg 3.00

Direct Labour

3 hours at £3 per hour 9.00

Variable Overheads

3 hours at £2 per direct labour hour 6.00

Fixed Overheads

3 hours at £4 per direct labour hour 12.00

-----------

Total Standard Cost 32.00

Standard Profit Margin (25% on cost) 8.00

-----------

Standard Selling Price 40.00

=====

The company plan to produce 10,000 units of X in November

The actual results are:

£ £

Sales (9000 units at £42 each) 378000

Direct Materials

A: 19,000 kg at £1.10 per kg 20900

B: 10,100 kg at £2.80 per kg 28280

Direct Labour 28,500 hours at £3.20 per hour 91200

Variable overheads 52000

Fixed overheads 116000

------------

308380

-------------

Profit 69620

======

The actual production and sales for the month were 9,000 units

Required: Reconcile the budgeted profit with the actual profit.

S7/EVA.pdf

Example: EVA

An investment centre has reported a profit of £12 million.

This is after charging £2 million for the full cost of launching a new product that is expected to last

for four years and increasing the provision for doubtful; debts by £40,000 to £100,000.

Taxation is assumed to be 30% of the net operating profit before tax.

The company has a risk-adjusted cost of capital of 10% and is paying 7% on a large variable

bank loan

The net book value of the investmetns cente's assets is £60 million and the replacement cost has

been estimated at £75 million.

Calculate the EVA.

S7/Selling price examples.pdf

Divisional Performance examples

1. Return on Investment (ROI) A company has the following: A B Profit £60,000 £30,000 Capital employed £400,000 £120,000 ROI 15% 25% 2. Residual income (RI) A division with capital employed of £400,000 currently earns a ROI of 22%. It can make an additional investment of £50,000 for a 5 year life with nil residual value. The average net profit from this investment would be £12,000 after depreciation. The division’s cost of capital is14% What are the residual incomes before and after the investment?

S7/session 7 students version(1).ppt

Management Accounting

Session Seven

Divisional Performance

Short-termism and manipulation

Short-termism and manipulation

This is when there is a bias towards short-term rather than long-term performance.

Businesses will often have to make a trade-off between short-term and long-term objectives. Decisions which involve the sacrifice of longer-term objectives include:

  • Postponing or abandoning capital expenditure projects, in order to protect short-term cash flow and profits.
  • Cutting R&D expenditure to save operating costs
  • Reducing quality control to save operating costs
  • Reducing the level of customer service, to save operating costs
  • Cutting training costs or recruitment.

Short-termism and manipulation

Managers may also manipulate results, especially if rewards are linked to performance.

There are steps that could be taken to encourage managers to take a long-term view, so that the ‘ideal’ decisions are taken:

  • Making short-term targets realistic. If budget targets are unrealistically tough, a manager will be forced to make trade offs between the short and the long term.
  • Providing sufficient management information to allow managers to see what trade offs they are making

Short-termism and manipulation

Steps to encourage long-term view:

  • Evaluating managers’ performance in terms of contribution to long-term as well as short-term objectives.
  • Link managers’ rewards to share price. This may encourage goal congruence.
  • Set quality based targets as well as financial ones.

Performance measurement of divisions

Performance measurement of divisions

  • The performance of an investment centre is usually monitored using either or both of return on investment (ROI) and residual income (RI).

Performance measurement of divisions

Return on Investment

  • This is generally accepted as the key performance measure. This is mainly because it ties in directly with the accounting process, and is identifiable from the income statement and balance sheet.
  • It shows how much profit has been made in relation to the amount of capital invested

Profit

------------------------ X 100%

Capital Employed

Performance measurement of divisions

Return on Investment – example

A B
Profit
Capital Employed
ROI

Performance measurement of divisions

Return on Investment – example

  • Investment centre A made double the amount of profit and so in terms of profit alone would be the more successful. However, B achieved its profits with a much lower capital investment, and so earned a higher ROI. This means that B has been more successful.
  • There is no generally agreed method of calculating ROI and it can have behavioural implications for managers and lead to dysfunctional decision making. It focuses on short-run performance whereas investment decisions should be evaluated over their full life.

Performance measurement of divisions

Profit after depreciation as a % of net assets employed

  • This is probably the most common method. However, if the investment centre maintains the same annual profit, and keeps the same assets without a policy of regular replacement of non-current assets, the ROI will increase year by year as the assets get older, because of the fall in the depreciation charge. This can give the false impression of improving performance over time. There is also the disincentive to reinvest in new or replacement fixed assets.

Performance measurement of divisions

Profit after depreciation as a % of net assets employed

It is also difficult to compare fairly the performance of investment centres.

  • In favour of the method:
  • It is the ‘normally accepted’ method.
  • Organisations usually are buying new assets continually, in order to replace old ones that wear out, and so on the whole the total net book value of all fixed assets together will be fairly constant.

Performance measurement of divisions

Profit after depreciation as a % of gross assets employed.

  • This method would remove the problem of the ROI increasing over time as the fixed assets get older.
  • However, the method does have its disadvantages.

Older fixed assets often cost more to repair and maintain. This means that the investment centre will have its profitability reduced by repair costs and so the ROI may fall over time.

Inflation and technological change may alter the cost of the fixed assets. If A bought its machinery 10 years ago for the same gross cost that B has just paid now. The ROI may look similar but the quality of the centres may be very different.

Performance measurement of divisions

If a manager’s bonus depends upon the ROI being met, then the manager may feel pressure to massage the measure. The asset base of the ratio can be altered by speeding up or delaying payments and receipts.

Performance measurement of divisions

Residual Income (RI)

  • This is an alternative way of measuring the performance of an investment centre. It measures the centres profits after deducting a notional or imputed interest cost.

Performance measurement of divisions

  • Example answer:
Before investment After investment
£ £
Divisional profit
Imputed interest
Residual Income

Performance measurement of divisions

Residual Income (RI)

The advantages of RI are:

  • The RI will increase when investments earning above the cost of capital are undertaken and investments earning below the cost of capital can be eliminated.
  • RI is more flexible since a different cost of capital can be applied to investments with different risk characteristics.

The weakness of RI is that it does not help with comparisons between investment centres nor does it relater the size of a centre’s income to the size of the investment.

Performance measurement of divisions

  • Economic value added (EVA)
  • ………performance should be measured in terms of the value that has been added to the business during the period.
  • It attempts to measure the true economic profit that has been earned.
  • It is directly linked to the creation of shareholder wealth.

Performance measurement of divisions

  • To increase its economic value a business must make an economic profit greater than the cost of capital invested.
  • EVA was developed by Stern Stewart and they defined it as ………

Performance measurement of divisions

  • EVA = NOPAT – Capital charge
  • NOPAT = the net operating profit after tax
  • Capital charge = Economic value of business assets x Cost of capital (%)

Performance measurement of divisions

  • Underlying principles
  • The objective of the company is to maximise shareholder wealth
  • The value of a company depends on the extent to which shareholders expect future economic profits to exceed the cost of capital invested.
  • A share price therefore depends on the expectations of EVA
  • In order to increase share prices the company must achieve a sustained increase in EVA

Performance measurement of divisions

EVA compared to RI

  • Both subtract a capital charge from profit
  • Both are based on the view that management want to increase profits

Performance measurement of divisions

  • But
  • RI uses accounting profits and accounting value for capital employed
  • EVA uses an estimated value for economic profits and an estimated economic value of capital employed, which are calculated by making adjustments to the accounting values. This can be difficult in practice.

Performance measurement of divisions

  • Adjustments
  • NOPAT is based on cash flow profits. Adjustments have to be made to convert the accounting profit.
  • Depreciation. Economic depreciation is the fall in the economic value of the asset during the period. This maybe based on the accounting depreciation charge (no change) or using the assets replacement cost (change – recalculate using replacement cost)

Performance measurement of divisions

  • Intangible non-current assets such as goodwill may need to be adjusted for
  • Doubtful debts – any provision should be reversed
  • Development costs should not be charged in full in the year of expenditure. They should be capitalised and amortised.
  • ALL leases should be capitalised and then amortised.

Performance measurement of divisions

  • Economic value of capital employed
  • The replacement cost of assets should be used

Performance measurement of divisions

  • Calculate NOPAT £

Accounting profit 12,000,000

Add back: development costs 2,000,000

Deduct: amortised devel cost (500,000)

Add back: inc doubtful debts 40,000

----------------

13,540,000

Taxation (30%) (4,062,000)

-----------------

NOPAT 9,478,000

Performance measurement of divisions

  • Calculate Capital charge £
  • Replacement cost of assets 75,000,000
  • Add: inc in devel costs 1,500,000
  • Add: prov’n for doubtful debts 100,000
  • ---------------
  • Econ val of capital employed 76,600,000
  • Cost of capital 10%
  • CAPITAL CHARGE 7,660,000

Performance measurement of divisions

  • EVA = NOPAT – Capital charge
  • = 9,478,000 - 7,660,000

= 1,818,000

Performance measurement of divisions

  • Uses of EVA
  • Set targets for performance
  • Measure actual performance
  • Plan and make decisions on the basis of how the EVA will be affected.

Performance measurement of divisions

  • If using EVA to measure performance Stern Stewart recommend:
  • Giving training
  • Keep managers informed about the cost of capital charge
  • Teach managers how to calculate the EVA
  • Give pay incentives based on EVA

Performance measurement of divisions

  • EVA can be used for control purposes by:
  • Concentrating resources on areas with the highest EVA
  • Give priority to customers who provide the highest EVA
  • Identify and eliminate activities which do not add to EVA
  • Identify capital which doesn’t provide sufficient return

S7/session 7(1).pptx

MSc Accounting and Finance

Management Accounting

Session Seven

Planning, Control & Performance

Divisional Performance

Short-termism and manipulation

Short-termism and manipulation

This is when there is a bias towards short-term rather than long-term performance.

Businesses will often have to make a trade-off between short-term and long-term objectives. Decisions which involve the sacrifice of longer-term objectives include:

Postponing or abandoning capital expenditure projects, in order to protect short-term cash flow and profits.

Cutting R&D expenditure to save operating costs

Reducing quality control to save operating costs

Reducing the level of customer service, to save operating costs

Cutting training costs or recruitment.

Short-termism and manipulation

Managers may also manipulate results, especially if rewards are linked to performance.

There are steps that could be taken to encourage managers to take a long-term view, so that the ‘ideal’ decisions are taken:

Making short-term targets realistic. If budget targets are unrealistically tough, a manager will be forced to make trade offs between the short and the long term.

Providing sufficient management information to allow managers to see what trade offs they are making

Short-termism and manipulation

Steps to encourage long-term view:

Evaluating managers’ performance in terms of contribution to long-term as well as short-term objectives.

Link managers’ rewards to share price. This may encourage goal congruence.

Set quality based targets as well as financial ones.

Performance measurement of divisions

Performance measurement of divisions

The performance of an investment centre is usually monitored using either or both of return on investment (ROI) and residual income (RI).

Performance measurement of divisions

Return on Investment

This is generally accepted as the key performance measure. This is mainly because it ties in directly with the accounting process, and is identifiable from the income statement and balance sheet.

It shows how much profit has been made in relation to the amount of capital invested

Profit

------------------------ X 100%

Capital Employed

Performance measurement of divisions

Return on Investment – example

A B
Profit £60,000 £30,000
Capital Employed £400,000 £120,000
ROI 15% 25%

Performance measurement of divisions

Return on Investment – example

Investment centre A made double the amount of profit and so in terms of profit alone would be the more successful. However, B achieved its profits with a much lower capital investment, and so earned a higher ROI. This means that B has been more successful.

There is no generally agreed method of calculating ROI and it can have behavioural implications for managers and lead to dysfunctional decision making. It focuses on short-run performance whereas investment decisions should be evaluated over their full life.

Performance measurement of divisions

Profit after depreciation as a % of net assets employed

This is probably the most common method. However, if the investment centre maintains the same annual profit, and keeps the same assets without a policy of regular replacement of non-current assets, the ROI will increase year by year as the assets get older, because of the fall in the depreciation charge. This can give the false impression of improving performance over time. There is also the disincentive to reinvest in new or replacement fixed assets.

Performance measurement of divisions

Profit after depreciation as a % of net assets employed

It is also difficult to compare fairly the performance of investment centres.

In favour of the method:

It is the ‘normally accepted’ method.

Organisations usually are buying new assets continually, in order to replace old ones that wear out, and so on the whole the total net book value of all fixed assets together will be fairly constant.

Performance measurement of divisions

Profit after depreciation as a % of gross assets employed.

This method would remove the problem of the ROI increasing over time as the fixed assets get older.

However, the method does have its disadvantages.

Older fixed assets often cost more to repair and maintain. This means that the investment centre will have its profitability reduced by repair costs and so the ROI may fall over time.

Inflation and technological change may alter the cost of the fixed assets. If A bought its machinery 10 years ago for the same gross cost that B has just paid now. The ROI may look similar but the quality of the centres may be very different.

Performance measurement of divisions

If a manager’s bonus depends upon the ROI being met, then the manager may feel pressure to massage the measure. The asset base of the ratio can be altered by speeding up or delaying payments and receipts.

Performance measurement of divisions

Residual Income (RI)

This is an alternative way of measuring the performance of an investment centre. It measures the centres profits after deducting a notional or imputed interest cost.

Performance measurement of divisions

Example answer:

Before investment After investment
£ £
Divisional profit (£400,000 X 22 %) 88,000 100,000
Imputed interest
(400,000 X 0.14) 56,000
(450,000 X 0.14) 63,000
Residual Income 32,000 37,000

Performance measurement of divisions

Residual Income (RI)

The advantages of RI are:

The RI will increase when investments earning above the cost of capital are undertaken and investments earning below the cost of capital can be eliminated.

RI is more flexible since a different cost of capital can be applied to investments with different risk characteristics.

The weakness of RI is that it does not help with comparisons between investment centres nor does it relater the size of a centre’s income to the size of the investment.

Performance measurement of divisions

Economic value added (EVA)

………performance should be measured in terms of the value that has been added to the business during the period.

It attempts to measure the true economic profit that has been earned.

It is directly linked to the creation of shareholder wealth.

Performance measurement of divisions

To increase its economic value a business must make an economic profit greater than the cost of capital invested.

EVA was developed by Stern Stewart and they defined it as ………

Performance measurement of divisions

EVA = NOPAT – Capital charge

NOPAT = the net operating profit after tax

Capital charge = Economic value of business assets x Cost of capital (%)

Performance measurement of divisions

Underlying principles

The objective of the company is to maximise shareholder wealth

The value of a company depends on the extent to which shareholders expect future economic profits to exceed the cost of capital invested.

A share price therefore depends on the expectations of EVA

In order to increase share prices the company must achieve a sustained increase in EVA

Performance measurement of divisions

EVA compared to RI

Both subtract a capital charge from profit

Both are based on the view that management want to increase profits

Performance measurement of divisions

But

RI uses accounting profits and accounting value for capital employed

EVA uses an estimated value for economic profits and an estimated economic value of capital employed, which are calculated by making adjustments to the accounting values. This can be difficult in practice.

Performance measurement of divisions

Adjustments

NOPAT is based on cash flow profits. Adjustments have to be made to convert the accounting profit.

Depreciation. Economic depreciation is the fall in the economic value of the asset during the period. This maybe based on the accounting depreciation charge (no change) or using the assets replacement cost (change – recalculate using replacement cost)

Performance measurement of divisions

Intangible non-current assets such as goodwill may need to be adjusted for

Doubtful debts – any provision should be reversed

Development costs should not be charged in full in the year of expenditure. They should be capitalised and amortised.

ALL leases should be capitalised and then amortised.

Performance measurement of divisions

Economic value of capital employed

The replacement cost of assets should be used

Performance measurement of divisions

Calculate NOPAT £

Accounting profit 12,000,000

Add back: development costs 2,000,000

Deduct: amortised devel cost (500,000)

Add back: inc doubtful debts 40,000

----------------

13,540,000

Taxation (30%) (4,062,000)

-----------------

NOPAT 9,478,000

Performance measurement of divisions

Calculate Capital charge £

Replacement cost of assets 75,000,000

Add: inc in devel costs 1,500,000

Add: prov’n for doubtful debts 100,000

---------------

Econ val of capital employed 76,600,000

Cost of capital 10%

CAPITAL CHARGE 7,660,000

Performance measurement of divisions

EVA = NOPAT – Capital charge

= 9,478,000 - 7,660,000

= 1,818,000

Performance measurement of divisions

Uses of EVA

Set targets for performance

Measure actual performance

Plan and make decisions on the basis of how the EVA will be affected.

Performance measurement of divisions

If using EVA to measure performance Stern Stewart recommend:

Giving training

Keep managers informed about the cost of capital charge

Teach managers how to calculate the EVA

Give pay incentives based on EVA

Performance measurement of divisions

EVA can be used for control purposes by:

Concentrating resources on areas with the highest EVA

Give priority to customers who provide the highest EVA

Identify and eliminate activities which do not add to EVA

Identify capital which doesn’t provide sufficient return

S8/examples - transfer pricing.pdf

Transfer Pricing examples

Example1

A company has two profit centres, A and B.

Centre A supplies Centre B with a part - finished product.

Centre B completes the productioin and sells the finished units in the market at £35 per unit.

Budgeted data for the year:

Centre A Centre B

Number if units transferred / sold 10,000 10,000

Annual fixed costs £60,000 £30000

£ per unit £ per unit

Material costs 8 2

Other variable costs 2 3

Calculate the budgeted annual profit of each profit centre and the organisation as a whole if the

transfer price for components supplied by Division A to Division B is :

1. £20 per unit

2. £25 per unit

Example 2

A company has two divisions, A and B.

Division A manufactures Product A17, which is sold in an external market and also transferred

to Division B, which uses it to make Product B66.

One unit of A17 goes into the manufacture of one unit of B66.

The variable cost of making one unit A17 in Divison A is £12.

The intermediate market for product A17 is imperfect and the estimated demand curve in this

market is:

P = 68 - 0.02Q

Calculate the level of output and sales that maximises the profit for Division A.

S8/session 8 students version(1).pptx

MSc Accounting and Finance

Management Accounting

Session Eight

Divisionalisation Transfer Pricing

Divisionalisation Transfer Pricing

A large organisation can be structured in one of two ways:

Functionally – where all activities of a similar type are under the control of the appropriate departmental head

Divisionally – where the organisation is split into divisions in accordance with the products of services made or provided.

Divisionalisation Transfer Pricing

Divisional managers are therefore responsible for all operations relating to their product. It is possible that only part of a company is divisionalised, with some activities, such as administration are structured centrally, with the responsibility of providing services to all the divisions.

Divisionalisation Transfer Pricing

In general, a divisional structure will lead to decentralisation of the decision making process and the divisional managers may have the freedom to set selling prices, choose suppliers etc. Decentralisation is, however, a matter of degree, depending on how much freedom the managers are given.

Divisionalisation Transfer Pricing

Advantages of divisionalisation.

It can improve the quality of the decisions made because each of the managers will know their own local conditions and will be able to make more informed judgements.

Decisions should be taken more quickly because the information does not have to pass along a chain of command to and from top management. The decisions can be made on the spot by those who are familiar with the product lines and production processes and who are able to react to changes in local conditions quickly and efficiently.

Divisionalisation Transfer Pricing

Advantages of divisionalisation.

The authority to act to improve performance should motivate the divisional managers.

It frees top management from detailed involvement in day to day operations and allows them to devote more time to strategic planning.

The divisions can provide valuable training grounds for future members of top management by giving them experience of managerial skills in a less complex environment than that faced by top management.

In a large organisation, the central head office will not have the management resources or skills to direct operations closely enough itself.

Divisionalisation Transfer Pricing

Disadvantages of divisionalisation

There is a danger that the organisation will divide into a number of self-interested segments, each acting at times against the wishes and interests of the other segments. Decisions might be taken by a divisional manager in the best interests of his own division, but which are against the best interests of the other divisions and of the organisation as a whole.

Divisionalisation Transfer Pricing

Disadvantages of divisionalisation

It maybe that that the costs of activities which are common to all divisions may be greater for a divisionalised structure than for a centralised structure.

By delegating decision making to divisional managers, top management may lose control, as they may not be aware of what is happening in the organisation as a whole.

Transfer Pricing

Transfer Pricing

Transfer price …… a price related to goods or other services transferred from one process or department to another, from one member of a group to another. The extent to which costs and profit are covered by the price is a matter of policy

Transfer Pricing

The objectives are:

It should motivate the divisional manager to make sound decisions and communicate information which provides a reliable basis for such decisions.

It should result in a report of divisional profits that is a reasonable measure of the managerial performance of the division.

Transfer Pricing

However …..

The divisional managers will tend to put their own profit performance above everything else

The divisions share certain resources such as head office services and disputes about what proportion of the shared services each division should be given will arise

Transfer Pricing

Products can be divided into:

Intermediate Products – which are transferred from the supplying division to the receiving division

Final Products – which are sold by the receiving division to the outside world.

Transfer Pricing

The transfer price should be set at:

A level that will enable the transferring division to earn a return for its efforts

A level that will enable both divisional managers’ performances to be measured commercially

A level which should encourage the profit centre managers to agree on the amount of transfers, which will also be a level which is consistent with the aims of the organisation as a whole

Transfer Pricing

There are three bases for setting the transfer price:

Market-based

Cost–based

Negotiated prices

Transfer Pricing

A market-based price could be agreed if there is an external market for an intermediate product.

This would mean that the supplying division would be indifferent to who they sell to.

A discount could be given to allow for savings in selling costs etc.

The buying division could also benefit from quality, dependability of supply and flexibility

Transfer Pricing

However, difficulties with a market-based price include:

The market price may be a temporary one

It may act as a disincentive to use up any spare capacity

Many products will not have an equivalent market price

Transfer Pricing

A cost-based price could be:

The marginal cost of making the product

The marginal cost plus a mark-up for profit

The full cost of making the product

The full cost plus a mark-up for profit

It could be the actual cost or a budgeted / standard cost

Transfer Pricing

Negotiated transfer price

This price may not be straightforward.

There is a risk that managers will turn it into a power struggle

Head office may decide to impose a transfer price on managers

Transfer Pricing - Question

If the transfer price is £20:

Division A Division B Company as a whole
£000s £000s £000s
External Sales 0 350 350
Inter-divisional transfers 200 0 0
200 350 350
Costs
Inter-divisional transfers 0 200 0
Other material costs 80 20 100
Other variable costs 20 30 50
Fixed costs 60 30 90
Total costs 160 280 240
Profit 40 70 110

Transfer Pricing

Class example 1 part 2 £25 per unit

Transfer Pricing

The intermediate product market could be:

Perfect

Imperfect

Non-existent

Transfer Pricing

If the market is perfect:

All suppliers to the market place are able to sell all their output at the given market price

There are no restrictions on sales demand at that price and no individual supplier dominates

The supplying division is therefore able to sell all its output externally

Will only be restricted by capacity

Transfer Pricing

If the market is imperfect:

The selling division is unable to sell all its output externally at the same market price.

Therefore in order to sell more, it will need to reduce price.

It may be possible to establish a demand curve for the product (this may be difficult in practice)

Transfer Pricing

Demand Curve

The total market demand for an item will vary with sales price

If the relationship between the sales price and the sales demand is linear then:

Transfer Pricing

Demand Curve formula

P = a – bQ

P the sales price for all items sold

Q the quantity of items sold

When the price is ‘a’ (maximum) Q will be zero

‘b’ shows the value change which would result in sales demand falling by one unit.

Transfer Pricing

Example:

The demand curve for a product is:

P = 100 – 0.005Q

The maximum sales price is £100 but at this price sales demand would be zero

For each reduction in price of 0.005, sales demand will increase by one unit

At a price of nil, sales demand will be 20,000 units (100 / 0.005 )

Transfer Pricing

Class example number 2

Transfer Pricing

International Transfer Pricing

A multinational organisation will try to minimise its overall tax liability.

This could be by reducing the profitability in divisions in high tax countries and increasing them in low tax countries.

Changes in transfer pricing can redistribute profits, although the overall profit will be the same.

Transfer Pricing

Governments are aware of the effects of transfer pricing and may ask multinational organisations to justify the transfer prices that they charge.

They may be required to apply ‘arm’s length’ prices.

Some countries may wish to attract business by having tax laws which are favourable. Multi nationals may set up subsidiaries there, hoping to reduce their overall tax liability.

Transfer Pricing

When transfers are made between divisions in different countries, a decision will need to be made about which currency to use.

Unexpected profits / losses could be made from changes in exchange rates.

Performance Measurement

Performance measurement

Can be divided into two groups:

Financial performance indicators

Non Financial Performance Indicators (NFPI’s)

Non-financial indicators

Non-financial performance indicators (NFPIs)

Changes in cost structures, the competitive environment and the manufacturing environment have lead to an increased use of non-financial performance indicators.

Non-financial performance indicators (NFPIs)

There has been a growing emphasis on NFPI for a number of reasons:

Concentration on too few variables. If performance measurement focuses entirely on those items which can be expressed in monetary terms, other important variables will be ignored.

Lack of information quality. Traditional responsibility accounting systems fail to provide information on the quality or importance of operations.

Changes in cost structures. Modern technology requires massive investment and product life cycles have got shorter. A greater proportion of costs are sunk costs, it is therefore too late to control costs when the product is produced.

Non-financial performance indicators (NFPIs)

There has been a growing emphasis on NFPI for a number of reasons:

Changes in competitive environment. Financial measures do not convey the full picture of a company’s performance.

Changes in manufacturing environment. Managers may concentrate on cost reduction and ignore other important strategic manufacturing goals.

NFPIs are a better indicator of future prospects. Financial performance indicators tend to focus on the short term they can give a positive impression of what is happening now, but there may be problems looming.

Non-financial performance indicators (NFPIs)

The beauty of non financial indicators is that anything can be compared if it is meaningful to do so, such as the number of warranty claims by customers or number of deliveries made.

S8/session 8(1).pptx

MSc Accounting and Finance

Management Accounting

Session Eight

Divisionalisation Transfer Pricing

Divisionalisation Transfer Pricing

A large organisation can be structured in one of two ways:

Functionally – where all activities of a similar type are under the control of the appropriate departmental head

Divisionally – where the organisation is split into divisions in accordance with the products of services made or provided.

Divisionalisation Transfer Pricing

Divisional managers are therefore responsible for all operations relating to their product. It is possible that only part of a company is divisionalised, with some activities, such as administration are structured centrally, with the responsibility of providing services to all the divisions.

Divisionalisation Transfer Pricing

In general, a divisional structure will lead to decentralisation of the decision making process and the divisional managers may have the freedom to set selling prices, choose suppliers etc. Decentralisation is, however, a matter of degree, depending on how much freedom the managers are given.

Divisionalisation Transfer Pricing

Advantages of divisionalisation.

It can improve the quality of the decisions made because each of the managers will know their own local conditions and will be able to make more informed judgements.

Decisions should be taken more quickly because the information does not have to pass along a chain of command to and from top management. The decisions can be made on the spot by those who are familiar with the product lines and production processes and who are able to react to changes in local conditions quickly and efficiently.

Divisionalisation Transfer Pricing

Advantages of divisionalisation.

The authority to act to improve performance should motivate the divisional managers.

It frees top management from detailed involvement in day to day operations and allows them to devote more time to strategic planning.

The divisions can provide valuable training grounds for future members of top management by giving them experience of managerial skills in a less complex environment than that faced by top management.

In a large organisation, the central head office will not have the management resources or skills to direct operations closely enough itself.

Divisionalisation Transfer Pricing

Disadvantages of divisionalisation

There is a danger that the organisation will divide into a number of self-interested segments, each acting at times against the wishes and interests of the other segments. Decisions might be taken by a divisional manager in the best interests of his own division, but which are against the best interests of the other divisions and of the organisation as a whole.

Divisionalisation Transfer Pricing

Disadvantages of divisionalisation

It maybe that that the costs of activities which are common to all divisions may be greater for a divisionalised structure than for a centralised structure.

By delegating decision making to divisional managers, top management may lose control, as they may not be aware of what is happening in the organisation as a whole.

Transfer Pricing

Transfer Pricing

Transfer price …… a price related to goods or other services transferred from one process or department to another, from one member of a group to another. The extent to which costs and profit are covered by the price is a matter of policy

Transfer Pricing

The objectives are:

It should motivate the divisional manager to make sound decisions and communicate information which provides a reliable basis for such decisions.

It should result in a report of divisional profits that is a reasonable measure of the managerial performance of the division.

Transfer Pricing

However …..

The divisional managers will tend to put their own profit performance above everything else

The divisions share certain resources such as head office services and disputes about what proportion of the shared services each division should be given will arise

Transfer Pricing

Products can be divided into:

Intermediate Products – which are transferred from the supplying division to the receiving division

Final Products – which are sold by the receiving division to the outside world.

Transfer Pricing

The transfer price should be set at:

A level that will enable the transferring division to earn a return for its efforts

A level that will enable both divisional managers’ performances to be measured commercially

A level which should encourage the profit centre managers to agree on the amount of transfers, which will also be a level which is consistent with the aims of the organisation as a whole

Transfer Pricing

There are three bases for setting the transfer price:

Market-based

Cost–based

Negotiated prices

Transfer Pricing

A market-based price could be agreed if there is an external market for an intermediate product.

This would mean that the supplying division would be indifferent to who they sell to.

A discount could be given to allow for savings in selling costs etc.

The buying division could also benefit from quality, dependability of supply and flexibility

Transfer Pricing

However, difficulties with a market-based price include:

The market price may be a temporary one

It may act as a disincentive to use up any spare capacity

Many products will not have an equivalent market price

Transfer Pricing

A cost-based price could be:

The marginal cost of making the product

The marginal cost plus a mark-up for profit

The full cost of making the product

The full cost plus a mark-up for profit

It could be the actual cost or a budgeted / standard cost

Transfer Pricing

Negotiated transfer price

This price may not be straightforward.

There is a risk that managers will turn it into a power struggle

Head office may decide to impose a transfer price on managers

Transfer Pricing - Question

If the transfer price is £20:

Division A Division B Company as a whole
£000s £000s £000s
External Sales 0 350 350
Inter-divisional transfers 200 0 0
200 350 350
Costs
Inter-divisional transfers 0 200 0
Other material costs 80 20 100
Other variable costs 20 30 50
Fixed costs 60 30 90
Total costs 160 280 240
Profit 40 70 110

Transfer Pricing - Question

If the transfer price is £25:

Division A Division B Company as a whole
£000s £000s £000s
External Sales 0 350 350
Inter-divisional transfers 250 0 0
250 350 350
Costs
Inter-divisional transfers 0 250 0
Other material costs 80 20 100
Other variable costs 20 30 50
Fixed costs 60 30 90
Total costs 160 330 240
Profit 90 20 110

Transfer Pricing

The intermediate product market could be:

Perfect

Imperfect

Non-existent

Transfer Pricing

If the market is perfect:

All suppliers to the market place are able to sell all their output at the given market price

There are no restrictions on sales demand at that price and no individual supplier dominates

The supplying division is therefore able to sell all its output externally

Will only be restricted by capacity

Transfer Pricing

If the market is imperfect:

The selling division is unable to sell all its output externally at the same market price.

Therefore in order to sell more, it will need to reduce price.

It may be possible to establish a demand curve for the product (this may be difficult in practice)

Transfer Pricing

Demand Curve

The total market demand for an item will vary with sales price

If the relationship between the sales price and the sales demand is linear then:

Transfer Pricing

Demand Curve formula

P = a – bQ

P the sales price for all items sold

Q the quantity of items sold

When the price is ‘a’ (maximum) Q will be zero

‘b’ shows the value change which would result in sales demand falling by one unit.

Transfer Pricing

Example:

The demand curve for a product is:

P = 100 – 0.005Q

The maximum sales price is £100 but at this price sales demand would be zero

For each reduction in price of 0.005, sales demand will increase by one unit

At a price of nil, sales demand will be 20,000 units (100 / 0.005 )

Transfer Pricing

Example:

Demand curve = P = 68 – 0.02Q

TR = (68 – 0.02Q) x Q TR = Total Revenue

= 68Q – 0.02Q2

Profit is maximised when MR = MC

Marginal Revenue = Marginal Cost

Differentiate TR to give MR

MR = 68 – 0.04Q

Transfer Pricing

MR = MC

68 – 0.04Q = 12

Q = 1,400

P = 68 – 0.02 (1,400)

= 40

Transfer Pricing

Therefore:

Profits are maximised by selling 1,400 units at a price of £40 each

Giving a contribution of £39,200

Transfer Pricing

International Transfer Pricing

A multinational organisation will try to minimise its overall tax liability.

This could be by reducing the profitability in divisions in high tax countries and increasing them in low tax countries.

Changes in transfer pricing can redistribute profits, although the overall profit will be the same.

Transfer Pricing

Governments are aware of the effects of transfer pricing and may ask multinational organisations to justify the transfer prices that they charge.

They may be required to apply ‘arm’s length’ prices.

Some countries may wish to attract business by having tax laws which are favourable. Multi nationals may set up subsidiaries there, hoping to reduce their overall tax liability.

Transfer Pricing

When transfers are made between divisions in different countries, a decision will need to be made about which currency to use.

Unexpected profits / losses could be made from changes in exchange rates.

Performance Measurement

Performance measurement

Can be divided into two groups:

Financial performance indicators

Non Financial Performance Indicators (NFPI’s)

Non-financial indicators

Non-financial performance indicators (NFPIs)

Changes in cost structures, the competitive environment and the manufacturing environment have lead to an increased use of non-financial performance indicators.

Non-financial performance indicators (NFPIs)

There has been a growing emphasis on NFPI for a number of reasons:

Concentration on too few variables. If performance measurement focuses entirely on those items which can be expressed in monetary terms, other important variables will be ignored.

Lack of information quality. Traditional responsibility accounting systems fail to provide information on the quality or importance of operations.

Changes in cost structures. Modern technology requires massive investment and product life cycles have got shorter. A greater proportion of costs are sunk costs, it is therefore too late to control costs when the product is produced.

Non-financial performance indicators (NFPIs)

There has been a growing emphasis on NFPI for a number of reasons:

Changes in competitive environment. Financial measures do not convey the full picture of a company’s performance.

Changes in manufacturing environment. Managers may concentrate on cost reduction and ignore other important strategic manufacturing goals.

NFPIs are a better indicator of future prospects. Financial performance indicators tend to focus on the short term they can give a positive impression of what is happening now, but there may be problems looming.

Non-financial performance indicators (NFPIs)

The beauty of non financial indicators is that anything can be compared if it is meaningful to do so, such as the number of warranty claims by customers or number of deliveries made.

workshop questions/Workshop question.pdf

ASB 4420 Workshop A company has two divisions, A and B Division A supplies division B with a part-finished product. Division B then completes the product and sells it externally at £75 per unit. The information is: Division A Division B Number of units transferred / sold 25,000 25,000 Material cost per unit £15 £5 Other variable costs £5 £9 Fixed costs £75,000 £50,000 Required: Calculate the profit for each division and also for the company as a whole of the transfer price for supplying Division B is:

(i) £30 per unit (ii) £35 per unit

Answer the following questions:

1. Which of these is not a basis for setting a transfer price? a. Cost based price b. Market price c. Loss leading price d. Negotiated price

2. When setting the transfer price the overriding factor to be considered by

the company is: a. Dyfunctional behaviour b. The managers feelings c. Goal congruance d. Competitors prices

3. The transfer price should allow: a. The managers to qualify for a bonus b. The managers to have their performance assessed commercially c. The managers of the division with the highest revenue to make the

highest profit d. The manager who has been with the company the longest to make the

highest profit.

4. In order to ensure their motivation is positive, the overriding factor which should be remembered when assessing the managers performance is: a. The managers controllability of the divisions revenues and expenses b. The managers reputation at head office c. The managers reputation within the industry d. The managers length of service for the company

workshop questions/workshop.pdf

ASB 4420

Answer the following multichoice questions

1. Responsibility accounting is a way for an organisation to:

a. ensure that the goods are delivered on time

b. use the cheapest materials possible

c. facilitates control within the organisation by putting a person in charge of each centre

d. ensures that employees do not take too many coffee breaks.

2. Who is the best person to be in charge of a responsibility centre:

a. the managing director

b. the financial accountant.

c. the management accountant

d. the manager for the centre in quesiton

3. How is the system implemented:

a. by the issuing of performance reports

b. by using the financial accounts

c. by asking the manager if everything is ok

d. by asking the employees if they think everything is ok

4. Participative budgeting is where:

a. the owner sets the budget

b. the individual managers have input when the budget is being set

c. the managing director sets the budget

d. the management accountant sets the budget

5. Participative budgeting is the better way of setting a budget:

a. true

b. false

c. it depends

6. Budgetary slack is:

a. where the budget has been incorrectly added up

b. extra amounts are added into the budget allowance by the individual managers

c. extra amounts are added into the budget allowance by the managing director

d. extra amounts are added into the budget allowance by the management accountant

7. Rolling budgets are:

a. Budgets which stay the same every year

b. Budgets which are prepared every few months each for a year ahead

c. Budgets which are prepared every quarter for the next quarter

d. Budgets which are prepared every month for the following month

8. Rolling budgets a useful when:

a. there is uncertainty

b. the managers are too busy to prepare a budget for a whole year

c. the managers are inexperienced

d. the budget information is unlikely to change

9. Incremental budgeting is where:

a. the managers are given the amount they ask for

b. a set amount is added to the amount a manager asks for

c. an amount is added to or deducted from the previous years budget

d. no increase is given

10. Zero based budgeting (ZBB) is where:

a. no budget allowance is given to the managers i.e. nil allowance

b. manager can spend what ever they like i.e. there is no budget

c. last years budget is used as the starting point and then managers have to justify any increase

d. the allowance for an expense is nil until the spending on it can be justified

11. The number of stages in a ZBB system is:

a. 5

b. 4

c. 3

d. 2

12. A ZBB system is particularly suited to:

a. direct materials

b. overhead costs

c. it is not a particularly good system for any type of costs

d. direct labour

c. last years budget is used as the starting point and then managers have to justify any increase