Case Paper Case: Procter & Gamble

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MGT 490 Strategic Management: Case Papers

MGT 490 Strategic Management

Teacher: Prof. Stephan Manning

Case Papers

MGT 490 Strategic Management: Case Papers

Case Papers (30%)

You will submit at least ONE case paper based on a case we discuss

in class. If you submit more than one paper only the best one counts

for the final grade.

A case paper accounts for 30% of the final grade.

The paper should be about 7-10 pages (Times 12, typed and double-

spaced). It should focus on and be structured by case-specific

questions, but also reflect knowledge of the topics and models

discussed in class.

Each case paper is due at the beginning of class on the day

when that case is being discussed - no exceptions. Case papers

should be submitted by email.

MGT 490 Strategic Management: Case Papers

References & Plagiarism

Case papers should be written in prose, not in summary points. Please

avoid grammatical and spelling errors. Copying from classmates or

from other sources, whether the internet, newspapers, or a journal,

without attributing the citation (plagiarism) will not be tolerated. In

other words, the paper needs to be your own work, and written in your

own words. Use sources to reference facts, ideas, and specific quotes

taken from elsewhere. You need to give references within and at the

end of the text.

Example: According to Morgan (1986), organizational politics can be

analyzed by looking at relations between interests, conflict and power.

At the end: Morgan, G. (1986) Images of Organization. Sage.

MGT 490 Strategic Management: Case Papers

Assessment

A good case paper answers all case-related questions (see below), has

good structure, and is written in clear and appropriate language. In

order to answer the questions you may use analytical concepts and

models if appropriate (extra point), relevant external resources (extra

point) and meaningful diagrams or tables (extra point). All in all, I give

15 points maximum for each case paper.

In terms of structure, I would recommend a straight-forward

organization of your argument by question. In any case, please

organize your argument in a way that makes it easy for the reader (and

for me in particular) to identify how you answer the questions. Please

note that the three questions on each case often have two parts (sub-

questions). Please answer all sub-questions.

MGT 490 Strategic Management: Case Papers

Assessment

Score Description

3 x 4 = 12 (max) Points for each question (the more relevant points

the better; 2 pts max on each sub-question)

1 Clear Structure & Argument

1 Use of Relevant Concepts & Models (e.g. PEST,

Porter’s Five Forces, Sust. Advantage)

1 Use of Tables & Figures (to illustrate trends,

arguments, benchmark firms etc.)

1 Use of References (sufficient number of relevant

references, rule of thumb: five or more)

Total: 15 (max)

MGT 490 Strategic Management: Case Papers

Session 3 – External Analysis

Case: Natural Food Groceries

MGT 490 Strategic Management: Case Papers

Case Questions

(1) How has the natural food movement emerged, and how has it

impacted the external business environment?

(2) Who are the major players in the natural food grocery industry,

and how have they established a market for natural food?

(3) What have been major challenges of growth in the industry, and

what strategies should supporters of ‘natural food’ pursue to

promote further growth?

MGT 490 Strategic Management: Case Papers

Suggested Readings for Natural Food Groceries Case

General information

Natural Food: http://en.wikipedia.org/wiki/Natural_foods

Organic Food: http://en.wikipedia.org/wiki/Organic_food, http://en.wikipedia.org/wiki/Organic_farming

Natural vs. Organic: http://www.youtube.com/watch?v=MMD9GDWoIGc

History and Impact of Natural Food Movement

NY Times Article: http://www.nytimes.com/2009/03/22/business/22food.html

Ezine Article: http://ezinearticles.com/?What-Does-the-Natural-Foods-Movement-Include?&id=1821229

Ikert, John: http://web.missouri.edu/~ikerdj/papers/SFT-New%20Food%20Movement.htm

Bryan Walsh: http://www.time.com/time/health/article/0,8599,2049255,00.html

Food Inc. Movie: (Trailer) http://www.youtube.com/watch?v=5eKYyD14d_0

Development of Natural Food Industry

Wholefoods website: http://www.wholefoodsmarket.com/

Coop Harvest website: http://www.harvestcoop.com/

Bob Steiner: http://www.geo.coop/node/403

OTA: http://www.ota.com/organic/mt/business.html

The Future of Food: http://thefutureoffoodfilm.wordpress.com/2011/08/04/whole-paycheck-and-organic-

food-deserts-the-challenge/

Analyzing the External Environment

PEST Analysis: http://www.coursework4you.co.uk/essays-and-dissertations/pest-analysis.php

PLEASE SEARCH FOR MORE READINGS IF NEEDED TO ANSWER THE CASE QUESTIONS!

http://en.wikipedia.org/wiki/Natural_foods

http://en.wikipedia.org/wiki/Organic_food

http://en.wikipedia.org/wiki/Organic_farming

http://www.youtube.com/watch?v=MMD9GDWoIGc

http://www.nytimes.com/2009/03/22/business/22food.html

http://ezinearticles.com/?What-Does-the-Natural-Foods-Movement-Include?&id=1821229

http://web.missouri.edu/~ikerdj/papers/SFT-New Food Movement.htm

http://www.time.com/time/health/article/0,8599,2049255,00.html

http://www.youtube.com/watch?v=5eKYyD14d_0

http://www.wholefoodsmarket.com/

http://www.harvestcoop.com/

http://www.geo.coop/node/403

http://www.ota.com/organic/mt/business.html

http://thefutureoffoodfilm.wordpress.com/2011/08/04/whole-paycheck-and-organic-food-deserts-the-challenge/

http://www.coursework4you.co.uk/essays-and-dissertations/pest-analysis.php

MGT 490 Strategic Management: Case Papers

Session 4 – Internal Analysis & Benchmarking

Case: Facebook vs. Google

MGT 490 Strategic Management: Case Papers

Case Questions

(1) What are Google’s and Facebook’s business models, and what do

these companies compete on?

(2) How do Google and Facebook compare in terms of firm strengths

and weaknesses, and to what extent does any one of them have a

sustainable competitive advantage?

(3) To what extent has the battle between Google and Facebook

benefited Internet users and society at large, and where do you

see major negative consequences and why?

MGT 490 Strategic Management: Case Papers

Suggested Readings for Facebook vs. Google Case

General information

Google Corporate Website: http://www.google.com/about/corporate/company/

Wikipedia Google, FB: http://en.wikipedia.org/wiki/Google ; http://en.wikipedia.org/wiki/Facebook

Facebook Corporate Website: http://www.facebook.com/note.php?note_id=121375784551576

Facebook vs. Google

Google+ Project: http://www.google.com/+/learnmore/; http://www.singlegrain.com/blog/facebook-vs-

google-plus/ ; Facebook‘s Graph Search: http://searchenginewatch.com/article/2238590/Facebooks-

Graph-Search-the-Ultimate-Personalized-Discovery-Engine

Battle for the web and for advertising:

http://www.computerworld.com/s/article/9191159/Google_Facebook_battle_for_future_of_the_Web;

http://articles.marketwatch.com/2012-07-20/commentary/32755804_1_admob-google-and-facebook-

search-ads; http://www.pcworld.com/article/255866/facebook_vs_google_who_will_win.html_

News platform: http://gigaom.com/2011/05/09/for-news-sites-google-is-the-past-and-facebook-is-the-

future/ ; War for talent: http://www.reuters.com/article/2010/11/10/idUSN1024123320101110

Google vs. Facebook update: http://www.adweek.com/socialtimes/facebook-vs-google-the-battle-for-

deep-linking-supremacy/300851

Impact: http://www.usatoday.com/story/tech/2014/02/02/facebook-turns-10-cultural-impact/5063979/ ; http://www.theatlantic.com/business/archive/2014/02/the-facebook-effect-on-the-news/283746/ ;

http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html?pagewanted=all

Resources, Capabilities, Sustainable Competitive Advantage

Overview: http://en.wikipedia.org/wiki/Resource-based_view; Hill & Jones; Barney (1991)

PLEASE SEARCH FOR MORE READINGS IF NEEDED TO ANSWER THE CASE QUESTIONS!

http://www.google.com/about/corporate/company/

http://en.wikipedia.org/wiki/Google

http://en.wikipedia.org/wiki/Facebook

http://www.facebook.com/note.php?note_id=121375784551576

http://www.google.com/+/learnmore/

http://www.singlegrain.com/blog/facebook-vs-google-plus/

http://searchenginewatch.com/article/2238590/Facebooks-Graph-Search-the-Ultimate-Personalized-Discovery-Engine

http://www.computerworld.com/s/article/9191159/Google_Facebook_battle_for_future_of_the_Web_

http://gigaom.com/2011/05/09/for-news-sites-google-is-the-past-and-facebook-is-the-future/

http://www.reuters.com/article/2010/11/10/idUSN1024123320101110

http://www.adweek.com/socialtimes/facebook-vs-google-the-battle-for-deep-linking-supremacy/300851

http://www.usatoday.com/story/tech/2014/02/02/facebook-turns-10-cultural-impact/5063979/

http://www.theatlantic.com/business/archive/2014/02/the-facebook-effect-on-the-news/283746/

http://www.nytimes.com/2012/02/12/sunday-review/big-datas-impact-in-the-world.html?pagewanted=all

http://en.wikipedia.org/wiki/Resource-based_view

MGT 490 Strategic Management: Case Papers

Session 7 – Innovation Strategies

Case: Procter & Gamble

MGT 490 Strategic Management: Case Papers

P&G Questions

(1) What is P&G’s business and competitive positioning, and how has

P&G become a major global player?

(2) What are main features of P&G’s open innovation system ‘connect

& develop’, and to what extent has it become a source of

sustainable competitive advantage?

(3) To what extent has ‘connect & develop’ increased consumer

participation in innovation, and to what extent do you think is P&G

interested in increasing responsiveness to consumer needs?

MGT 490 Strategic Management: Case Papers