Pro Literature
rfz94
chapter_4_ppt.pptxInvitation to Public Speaking, Fifth Edition
Chapter 4:
Your Audience and Speaking Environment
By Cindy L. Griffin
Public Dialogue
Dialogue: Interaction, connection, and exchange of ideas and opinions with others
Audience centered: listening to the perspectives of audience members before, during, and after speech
Audience
Audience: a complex and varied group of people the speaker addresses
Master statuses: significant positions a person occupies within society that affect that person’s identity in almost all social situations
Might include race or ethnicity, gender, physical ability, sexual orientation, age, economic standing, religion or spirituality, educational level, position in society, etc.
Audience
Standpoint: the perspective from which a person views and evaluates society
Attitude: positive or negative feeling about something
Belief: idea of what is real or true or not
Value: idea of what is good, worthy, or important
Audience
Ethnocentrism: Belief that one’s own cultural perspectives and norms are superior to all others.
Demographic Audience Analysis
Identifies particular population traits of an audience
age
country of origin
ethnicity and race
physical ability or disability
family status
religion
sex
Demographics is the science of vital and social statistics.
Demographic Audience Analysis
Stereotype: broad generalization about an entire group based on limited knowledge or exposure to only certain members of that group
Demographic Audience Analysis
Surveys ask open-ended and closed-ended questions
Guidelines:
keep survey and questions short
questions should focus on one idea at a time
use clear and simple language
keep your own biases out of the survey
provide room for comments
Considering Audience as Community
Voluntary Audience: people who have chosen to be present
Involuntary Audience: people who have gathered because they must
The Speaking Environment
Size and physical arrangement
Technology
Temporal factors
Time of day
Speaking order
Length of speech
Technologies for Speakers
Adapting to Audience Expectations
Expectations about the speaker
Expectations about the form of speech
Expectations about discussions
Master Statuses
While watching the video, write down the master statuses for these two music artists. How do the master statuses compare and differ?
Demographic Audience Analysis
Watch the speech, “Chinese Fortune Telling,” and discuss how the student used her demographic audience analysis to explain her topic to her audience. Was the explanation of her topic effective? Why or why not?
