Pro Literature
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chapter_3_ppt.pptxA CSUN general education goal is that you acquire an effective “understanding and use of written and spoken forms of communication.”
A course objective is that this course helps advance your ability to organize, convey and evaluate oral messages with clarity, accuracy, and conviction.
So we are going to discuss ways to develop your speech topic, understand and assess your audience and speaking environment, and some of the factors that make up the identities of your audience members.
We’ll then watch a speech and analyze it for aspects of a speech such as general and specific purposes and use of sources.
Today’s agenda & student learning outcomes
Invitation to Public Speaking, Fifth Edition
Chapter 3:
Developing Your Speech Topic and Purpose
By Cindy L. Griffin
Deciding to speak
Being asked to speak
Being required to speak
Identifying the Speech Context
Consider the constraints of a classroom setting, such as:
Preselected purpose
Time constraints
Highly structured assignment
Instructor as audience
Class members as audience
The Classroom Setting
Consider your interests
What do you like to do?
What do you like to talk about?
What would you like to know more about?
Choosing A Speech Topic When Required to Speak
Consider your expertise
What comes naturally to me?
Have I ever had special training or lessons?
Did you live or grow up in another country?
Have you had unexpected or momentous experiences in your life?
Choosing A Speech Topic When Required to Speak
Brainstorming: the process of generating ideas randomly and uncritically, without attention to logic, connections, or relevance
Choosing Speech Topic When Required to Speak
Free association
Clustering
Categories
Technology
Types of Brainstorming
Cluster Diagram
General Purpose: speech’s broad goal
To inform
To invite
To persuade
To introduce
To commemorate
To accept
Articulating Your Purpose
elizabeth () - changed word from speech to your
Specific Purpose: focused statement that identifies exactly what a speaker wants to accomplish with a speech.
Identify behavioral objectives: Actions a speaker wants the audience to take at the end of a speech.
Articulating Your Purpose
elizabeth () - changed speech to your
| General Purpose | Specific Purpose |
| To inform | To inform my audience of the services offered by our campus counseling center. |
| To invite | To invite my audience to consider the merits of the three martial arts experts who have interviewed for our school. |
| To persuade | To persuade my audience to use the services offered by our campus counseling center. |
| To introduce | To introduce my audience to Maria Rodale, the editor of Organic Gardening. |
| To commemorate | To commemorate for my audience my grandparents and the values they taught me during my summers on their organic farm. |
| To accept | To accept an award from my employer for our highly successful peer counseling program. |
Clearly indicate general purpose
Keep audience in forefront of your mind
Creating Specific Purpose Statements
Thesis Statement: summarizes in a single declarative sentence the main proposition, assumption, or argument you want to express in your speech
Articulating Your Purpose
elizabeth () - changed speech to your
| General Purpose: To inform |
| Specific Purpose: To inform my audience about where to seek shelter during a tornado. |
| Thesis Statement: When a tornado strikes, seek shelter in a storm cellar, a fortified storm closet, or your bathtub. |
Informative Speech
| General Purpose: To persuade |
| Specific Purpose: To persuade my audience to spay or neuter their pets. |
| Thesis Statement: Spaying or neutering pets is easy and affordable, and it helps prevent having to put down thousands of unwanted kittens and puppies each year. |
Persuasive Speech
http://www.americanrhetoric.com/speeches/hankaarontobarrybonds.htm
Listen to Hank Aaron’s speech and determine the speech’s general purpose
Speech Purpose
