Critique Part 2

1- Type of Study: Quantitative

Kontoghiorghes, C. (2009). The Association between Talent Retention, Antecedent Factors, and Consequent Organizational Performance. SAM Advanced Management Journal, 29-58.

2- Type of Study: Qualitative

O'Reilly, D. (2005). The marketing/creativity interface: a case study of a visual artist. International Journal of Nonprofit & Voluntary Sector Marketing, 10, 263-274.

3- Type of Study: Mixed Methodology

Andrew J. & Rohm, G. R. (2006). A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry. Sport Marketing Quarterly, 15, 29-39.