MT450 Marketing Management

S.M.A.R.T. Goals are:

Specific as to what exactly you want to accomplish and why.

Measurable: How will you measure the results, or know when you have achieved the desired result?

Achievable: They should be goals that allow for some challenge without exceeding ability. They should have an action verb like create, or recommend, decide, demonstrate, reduce, increase, etc.

Relevant: The goals need to be relevant to your overall business objectives and realistic in terms of your budget, the economic climate etc.

Time frame: Provide a time frame to achieve the goals.

Example:

Increase revenues by 10% over the next 2 quarters of 2015.