GBA feedback

Writer 1

Primary purpose of information is to give information or good news to the receiver or to reassure the receiver, and to have the receiver view the information positively (Locker, 2013). This is very important when you are in front of a group of people and having to give a speech. Majority of people who stand in front of an audience is already nervous so, you need to make sure you have your thoughts together and are delivering a clear and understanding message.

Secondary purpose of information is to build a good image of the sender, organization, to cement a good relationship between the sender and the receiver, to deemphasize any negative elements, and reduce or eliminate future message on the same subject (Locker, 2013). Sometimes when you are sitting in an audience and listen to the speaker or reading the article you are trying to picture what is being said. When the sender is relaying the message they need to be painting the picture of the whole speech and building the connection with you. This is huge for small and big companies because they have to keep their customers and employees on board and understand why things are happening. My company sends out a newsletter every Monday, it is called “The Currents”. Depending on what level you are you receive this on the computer or at the gate. What this covers is information all over the yard and also allows people to inform others of events going on in the area.

When trying to organize positive messages you need to make sure you start with good news or the most important information. You have to grab the attention from the start in order to keep it the whole time. Make sure you are giving details and good clarification to the message you are delivering. As my director tells us at work “the doors are open but remember if you come in with a negative complaint you need to have a positive to back it up”.

Locker, Kitty O. (2013). Business and Administrative Communication. New York. McGraw-Hill/Irwin. Print.

Writer 2

Business communication involves informing and persuading. In order to persuade, you need to have something good to offer. A business uses many tools of communication when sending out information, or persuading an audience. There are two main purposes when sharing information: The primary purpose is to convey good news to the audience; and that it is positively received. The second purpose is for the sender to project a good image of himself and of the organization he represents, to establish a good relationship with the sender, to send clear information the first time so to eliminate the need to resend more information, and last but not least is to stay away from messages that carry a negative component or tone.

Messages ought to be well organized before they are sent. A solid message will:

· Always starts a on a positive note

· Provide clear and concise information that meets the purpose for which it is written.

· Draw the reader’s interest, and the details of the message are arranged in a logical way.

· Present negative information with a positive tone.

· Explain in the message how the information is going to benefit the receiver

· Ends on a positive note, emphasizing that the end goal is to benefit the receiver.

Locker, Kitty O. (2013). Business and Administrative Communication. New York. McGraw-Hill/Irwin. Print.