Need SWOT

Directions: Below you will read the definition of each part of a SWOT Analysis and an example of how a person might complete one. When you complete your Personal SWOT, first write your strengths, then your weaknesses, next your opportunities, and finally your threats. You may list your responses or write them in a paragraph.

Strengths

Definition: These are the internal positives a person can control and on which you can capitalize, such as your business experience, education, communication skills, human relations skills, and organizational skills.

Example: Strengths

· I'm very creative. I often impress clients with a new perspective on their brands.

· I communicate well with my clients and my team.

· I have the ability to ask key questions to find just the right marketing angle.

· I am completely committed to the success of a client's brand.

Weaknesses

Definition: These are the internal negatives a person can control and work to improve. Weaknesses might include lack of experience in specific subjects such as having a weakness in the ability in public speaking skills, and negative personal characteristics. While it is not often pleasant to focus on weaknesses, doing so gives a person the ability to work on these areas.

Example: Weaknesses

· I have a strong, compulsive need to do things quickly and remove them from my "to do" list, and sometimes the quality of my work suffers as a result.

· This same need to get things done also causes me stress when I have too many tasks.

· I get nervous when presenting ideas to clients and this fear of public speaking often takes the passion out of my presentations.

Opportunities

Definition: These are the positive external conditions a person can take advantage of and will help support the person achieve their goals, or they can be special tools a person can use or develop to help with specific goals.

Example: Opportunities

· One of our major competitors has developed a reputation for treating their smaller clients poorly.

· I am attending a major marketing conference next month. This will allow me the opportunity for strategic networking, and allow me to participate in some great training seminars.

· Our art director will go on maternity leave soon. Covering her duties while she's away would be a great career development opportunity for me.

Threats

Definition: These are the negative external conditions that a person cannot control and the effects may hinder the person’s successes. They are considered obstacles or roadblocks.

Example: Threats

· One of my colleagues is a much stronger speaker than I am, and he's competing with me for the director position.

· Due to recent staff shortages, I am often overworked, and this negatively impacts my creativity.

· The current economic climate has resulted in slow growth for the marketing industry. Many firms have laid off staff members, and our company is considering further cutbacks