Need help COM/295 UOP Power Point

Persuasive Messages

George Ksionzyk

COM/295

John Quesnel

February 23, 2015

Venturing into the Smartphone business and being productive in it is not an easy task. However, apple has given a relief to this entire problem by introducing the new IPhone 6. This is the reason I am inclined to venturing to the IPhone 6 business. Consumers should clearly note the new iPhone 6 and the potential that comes along. This phone has a screen measuring 5.5 inches (which makes it a tablet and gives plenty of room to work on) and uniquely stands out especially for people in the business sector according to Ilyas & Ahson (2006). This phone utterly holds great features that deserve to be displayed out there to consumers.

In order to convince my boss to agree to my idea and approve capital resources for it, I need to find a good way for convincing him. According to Dillard (2002) persuasion can be a complex affair. This will require me to actively involve my boss in the whole decision making process. My boss should know what potential this product holds; in terms of consumer satisfaction as well as the financial viability of the business.

My first channel of breaking the news to my boss will be formal. This is through a comprehensive email of what I intend to discuss with him. This will be the first attempt to capture his attention. My email will involve the following:

· Introduction; my intention to venture into the business.

· Body; a brief overview of the product.

· Conclusion; an overview of the financial implications and viability.

I will then explain about the whole idea through a visual presentation in a meeting with my boss and as Dillard (2002) says “visual presentations give the presenter a good bargaining power”.

In order to pass this message to the consumers I will have to show them how user convenient this product is and how well it will serve their need of a tablet. This will be through adverts and personal emails to consumers who log on to the company’s website. First of all IPhone six has a 5.5 inch display, so this means that the user has more space to view document, play music and watch high resolution videos. It would also serve well in case one has something to present in front of a corporate audience. In addition to this, the new IPhone has a round rather than flat edges which makes it easier to hold during a presentation. This will boost the confidence of the user.

It is important to note that this new phone has a better battery life compared to the previous versions. IPhone 6 has the ability to support up to 80 hours of audio, 14 hours of visual and up to 24 hours of talk time on 3G. This is a big relief to all the consumers who use their phones for long periods.

The Good news is that IPhone 6 comes with more storage space. According to Betanews.com (2015) in the previous versions, 16-32 GB retailed at about 100-200$. At this same range, the new phone will come with storage of 16-64 GB. How awesome could that be? This is just the tip of the iceberg. This phone has incredible features and I invite consumers to come and see for themselves. I also believe the business could help the company with a good amount of finances and I welcome my boss to this discussion.

References

Dillard, J. P. (2002). The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage Publications

Ilyas, M., & Ahson, S. (2006).Smartphones. Chicago, Ill: IEC http://betanews.com/2014/09/20/10-things-you-should-know-before-buying-iphone-6-or- 6-plus/