marketing homework

Unit 9 Assignment

Assignment: Professional Selling and Sales Promotion You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport. Scenario

The car sharing business has grown in popularity throughout the world in densely populated

major city centers. Over the past few years, U Drive Transport company has dominated the

United States marketplace as a premier car sharing business. You have recently accepted a job

with U Drive Transport as a marketing associate to help the company expand into the global

marketing environment. To familiarize yourself with the car sharing business, visit the websites

of competitors of U Drive Transport:

● Research “car sharing” on the Internet and research 2 competitors in this industry.

As the new marketing associate for U Drive Transport, you have been tasked with preparing a

prerecorded presentation to train new account managers and sales representatives on the

features and benefits of the U Drive Transport product offering. Additionally, you must provide

training on the seven steps (slides #4–10) of the personal selling process located in your text

(Chapter 17) and in the steps below.

Follow the directions for executing this Assignment.

 Make sure you either have a built-in microphone in your computer or a headset with

working microphone in order to able to complete this audio visual presentation

Assignment.

Directions for Executing this Assignment:

● Watch the Video on U Drive Transport: Click Here

● Register for a FREE Brainshark® account (© 2014 Brainshark): Click Here

● Visit the Brainshark website and familiarize yourself with the free presentation tool that

you will use to record the sales training: Click here for the home page and access their

tutorials.

● Review the following document: Explaining a Process

● Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing

perspectives on the following topics to train new account managers and sales

representatives:

o Slide 1: Overview of the U Drive Transport brand

o Slide 2: Three features and benefits of the U Drive Transport product

offering

o Slide 3: Introduction to the U Drive Transport Personal Selling Approach

(Decide on Traditional or Relationship Selling and explain)

o Slide 4: Step 1 in the personal selling process: Generating Leads

o Slide 5: Step 2 in the personal selling process: Qualifying Leads

o Slide 6: Step 3 in the personal selling process: Approaching the Customer

and Probing Needs

o Slide 7: Step 4 in the personal selling process: Developing and Proposing

Solutions

o Slide 8: Step 5 in the personal selling process: Handling Objections

o Slide 9: Step 6 in the personal selling process: Closing the Sale

o Slide 10: Step 7 in the personal selling process: Following Up

● Upload your PowerPoint presentation to Brainshark and record a formal oral

presentation explaining each slide in detail.

● Upon completion, capture the Brainshark presentation link. Create a new slide in your

PowerPoint presentation and paste the link on the slide.

● Submit your PowerPoint presentation to the Unit 9 Dropbox for grading.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your

writing and APA citation, please visit the Kaplan University Writing Center. Compose your

Assignment as a Microsoft PowerPoint presentation and save it as (Example: TAllen-MT219

Assignment-Unit 9.ppt). Submit your file by selecting the Unit 9: Assignment Dropbox by the end

of Unit 9.

Unit 9 Assignment Percent possible

Points possible

Points Earned

Comments

Content per Checklists 100% 50

Answer provides complete information demonstrating analysis and critical thinking:

80%

Slide 1: Overview of the U Drive Transport brand.

8%

4

Slide 2: Three features and benefits of the U Drive Transport product offering

8%

4

Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide on Traditional or Relationship Selling and explain)

8%

4

Slide 4: Step 1 in the personal selling process: Generating Leads

8%

4

Slide 5: Step 2 in the personal selling process: Qualifying Leads

8%

4

Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing Needs

8%

4

Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions

8%

4

Slide 8: Step 5 in the personal selling process: Handling Objections

8%

4

Slide 9: Step 6 in the personal selling process: Closing the Sale

8%

4

Slide 10: Step 7 in the personal selling process: Following Up

8%

4

Subtotal:

80%

40

Provides 10 PowerPoint slides with correct grammar, spelling, and with correct APA styled citation and references.

20%

10

Percent Total Points possible

Your Assignment Score: 100% 50