The Think Tank
Skylerreybrasil
pharmasim_preliminary_mktgplantemplate-15.docx
MARKETING PLAN
1. 4Ps
a. Product: Formulations, advantages?
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Product Formulations |
Advantages |
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b. Price: Decision drivers, competitive position, customer importance, margins?
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Target Importance |
Decision Driver |
Compet. Position |
Margin Goal |
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c. Promotion: Push or pull strategy, message, agency, product portfolio, budget allocation?
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Push/Pull |
Message |
Agency |
Portfolio |
Budget Allocation |
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d. Place: Priority channels, self-space drivers
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Priority Channels |
Self-Space Drivers |
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4. |
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5. |
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