Writing an executive summary for a report(Business Proposal)
MDNAQ
business_concept_proposal.docxBusiness Concept Proposal
Handicapped Specialized Institution of Kuwait – HSIK
“Disability is not Inability, Together we can make it.”
Team Members:
Noor Al-Naqeeb
Ahmad Al-Methen
Jenan Al-Failakawy
Sumood Al-Azmi
Fahad Al-Hindal
Layal Al-Tamimi
Zahra Al-Qalaf
Executive Summary
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Introduction and Background to the Proposal
This business proposal consists of establishing a fully equipped institution specialized for the handicapped or people with disabilities in Kuwait, covering and targeting all the needs of each individual from all aspects, through the facilities that it offers from Physical, Mental, Medical and physiological.
Unfortunately the awareness of Handicapped and people with disabilities is minimal here in Kuwait, Fortunately enough for us this institution targets the majority of the people whom are suffering from such conditions since we will be dominating this field in Kuwait.
ZAIN is a very well-known reputed organization that ensures its CSR is well practiced, maintained, and constantly developing, as ZAIN has shown a fair interest in environmental participations and humanitarian issues. It is of certainty that this proposal or business initiative will develop ZAIN’s CSR effectively, as contributing in helping the handicapped or people of disabilities is one of the most humanitarian issues one could do. As this issue touches many of people’s emotions as the percentage of people with disabilities is high in Kuwait and there is a lack of a decent outlet or rehabilitation firm for them to explore their full potential and lives.
Having ZAIN as a contributor or a sponsor to such project will most definitely reflect on their brand image and reputation as well as an increase their market share.
After various studies and analyzing of the financial projections for this project, it is without a doubt that contributing to this project is an efficient financial investment, as the financial returns/profits are projected to double the amount from the starting capital, after two years of establishing this institution.
In a logical and practical point of view this proposal is a great business opportunity and a Win/Win scenario for all, as ZAIN will not only have an increase in its Sales and market share; but will also be conducting something very humane that will make a difference to this country, which will also reflect greatly in their overall image as an organization to the society and improve their CSR at the same time.
Aim of the Project
The aim and mission of the Handicapped Specialized Institution of Kuwait (HSIK) is to educate and rehabilitate children and adults that are unfortunate with disabilities to the level where they can adapt with their conditions and help them live a more convenient normal life by creating a secure satisfying environment that provides all the facilities that covers their mental, physical, and physiological needs. A place fully dedicated to the individuals that are suffering in this society. “Everybody deserves a chance to experience their life to its fullest potential” –HSIK
Key Objectives
Operational objective
The business will be start as one international school in Kuwait in the beginning of its launch. In three years time after launch .the business will be start building more sites depending on demand and financial success. That means that the business will start as one school. It will be located in Jabriya Block 4. Also, the business will continue to expand within the country. Also, the school will be spread at least 15 to 30 kilometres apart to make accessibility much easier for the people living in various and further areas especially with the increase of the population in Kuwait. (Zikmund, Babin, Carr & Griffin 2012).
Marketing objective
The business will develop an advertisement campaign whereby the business will notify consumers about the international handicapped school. This will be made possible by five groups of our sales and marketing team will visit different places in the country like shopping malls, stores and coffee shops, and also handicapped families and giving them information about our handicapped school. This will be before the launch of the school Starting in January 2016 and will continue to do so with no time limit. This will also be facilitated by posting advertisements in the media especially in the television to increase consumer awareness of the handicapped school (Schwartz & Davis 1981).
Market Feasibly
We are establishing a school for the handicapped young students. Knowing that there is only one school in the market and for a fact that it will help the community by having those kids pursue their education in the best ways possible. We have found out that those special students to need the educational support along with the financial support. But mostly they need to learn, regular curriculum and ways to learn about their disabilities and how to live with it and be supported by it.
We are targeting special students with disability whether it was mentally or physically or socially. The young students from all the areas who are disabled in any ability whether it was hearing or blindness or handicapped in need of wheelchair. As we are in need of technological equipment’s to be built and set up in the school.
There is only one handicapped school in the area and with our abilities and capabilities we are going to establish something new in the market and something different. The school will contain a variety of different classes so it will be applicable for everyone with their disabilities in Kuwait because everyone should have a proper classroom with the right equipment to support their disability. Also the school will keep up with the new advancement of educational needs for the people with learning difficulties.
SWOT Analysis
Strength
· Teachers and educators are well educated and ready to take care of the handicapped students
· The building institution is built to support special kids
· There is a clinic inside the school with doctors for emergencies
· Good relationship with the community
Weakness
· Hard to attract staff
· Small school
· Curriculums for handicapped
· Unable to finance needed charges
Opportunities
· There is no competition/ in the market
· Building up to date facility for the handicapped
· Equality between community members
· Faster market growth
· Use parents to contribute to curriculum delivery
Threats
· Logistics issues
· Slower students growth
· Likely entry of new competitors
Financial objective
Secure an annual income of the business after all paid expenses to reach a minimum of 24,000 KD within the first 3 years of initiating the business. Also, Obtain a minimum of 5% return on investment rate based on the finances spent creating the business. This should be achieved within the first year of business and should increase by 2.5% annually meaning by the third year the return on investment should amount to a complete 10%Create a financial template regarding the costs needed to begin the business and justify them through data which will be done before the business is created.
CSR objective
The business is quite unique in its nature in the country and the start of this kind of business will gain great revenue for the sponsoring company, which is Zain. The country is lacking towards this kind of CSR project in this kind of magnitude and the project will receive high demand from the people.
Financial Projections
This section of the report will provide a detailed summary of the financial projections that will occur during the year 2015. These projections will be based off several factors within the business that might affect or sway the finances. To begin we would like to establish financial objectives within the business that can be SMART objectives. Thus meaning that the objectives set will be specific, measurable, attainable, realistic, and time bound. By creating the objectives first we can then break them down into specific detailed procedures that the business can use as guidelines.
Start-up Costs
Description
The startup cost for the business will be simple based on the needs of the company. To begin we would always need a location to operate which is always the hardest and most expensive part in Kuwait. We have found a prime location in Jabriya Block 4 which is a residential area meaning that there are a lot of potential customers. This will cost us about 180,000 KD to buy the land and an additional 20,000 KD to buy the parking lot. This would total us to about 200,000 KD just for the facilities. Then the construction would cost 50,000 KD which are the most expensive parts of the business but are considered sunk costs since they will be paid only once and never again.
The future costs will be the monthly costs or salaries in our case. The teachers will receive 350 KD monthly and a sum of 12 teachers makes it a 4,200 KD expense per month. The cleaners of the school will receive 80 KD per month with 30 cleaners makes it 2,400 KD per month.
Future projections
If the facilities allocated to us have a capacity and can hold up to 4,000 students we can devise our plan from there. Since the business would have to spend about 260,000 KD within the first year of operation it would be necessary for us to charge 65 KD per student in order to break even within the first year. This would mean that 65 KD from 4,000 students would be equal to 260,000 KD.
Now there will always be worst case scenarios so a contingency plan will be made. We are sure that the first year will not fill up the facilities so we have planned that only 750 students will be present within the first year. With 750 students at the price of 65 KD per student it would sum up only to about 49,000 KD still causing a loss for the first year. But it is forecasted that the second year will hold about 2,500 students, which will bring in 162,500 KD within the second year.
Finally within the third year it will fill up to the maximum capacity of 4,000 students, which will bring in 260,000 KD. Now if we add the sums of all three years we would have 471,500 KD, which is a fine profit for three years. Subtract all the sunk costs and wages which are equivalent to about 300,000 KD and we would have a net profit of 171,500 within the three years meaning that it would be a profit of about 55,000 per year.
Viability of the Project
Zain Group, a leading company in mobile telecommunications across the Middle East and Africa, gets many benefits as a result of helping students with mental and physical disabilities throughout Kuwait. Zain spends a lot of money on building schools for students with special needs. It provides these schools with the necessary equipment that students need to overcome their disabilities such as wheelchairs, walking sticks and many other equipment. Moreover, Zain provides the schools with the teaching aids that facilitate teaching and make it enjoyable. Also, Zain is keen on promoting a highly qualified staff that is able to deal with handicapped students. Such charitable donations benefit Zain in many ways. The most important benefit is advertising that enables Zain to attract so many subscribers particularly among students at schools and universities. Companies have to pay for commercials broadcast on TV so much money. When Zain helps students with special needs, it advertises itself with little cost because it establishes a good reputation as a company concerned with humanitarian aids. Most people are kind and easily affected by charity. As a result, they have a positive attitude towards organizations involving in charity. This positive attitude encourages people to buy their services or products.
Another great benefit Zain gets from helping students with special needs is the support of the Kuwait government. This support has various forms. For example, the government facilitates opening new branches for Zain throughout Kuwait. The government also doesn't mind building more cell phones towers that make the signal strong and enable Zain offer good service to its customers. Other facilities Zain enjoys are the right to import all the forms of technology it needs and hire so many employees from different nationalities.
The noticeable benefit Zain gets from helping students with special needs is increasing the number of subscribers. This is very beneficial for Zain. The more subscribers it has, the more profits it achieves. Having more profits, Zain can increase the salaries of its employees and upgrade the service it offers its clients. Zain's donations for students with special needs reflect great human values. These human values include helping the needy and show respect and kindness to handicapped students. It sets a good example of how to deal with students with special needs. In addition, the steps Zain takes to help the disabled affect all staff working in Zain positively. They feel comfortable as they work in an organization donating for charities. They do their best in work to achieve more profits and success. They highly appreciate what Zain does and try to imitate this noble work.
Appendix
Appendix 1: The Project Team
Noor Al-Naqeeb
Noor is an Australian College of Kuwait (ACK) student in her third year of college majored in business management. Her choice of major suits her well as she is efficient in handling and managing a business. She has a passion for developing and optimizing businesses and projects, as well as being effective in negotiation. Noor has had previous experience in working on project management and the corporate world; as she had worked in administration at “Project Management and Control Company” (PMC), Kuwait, where she dealt with high profile investors, worked with engineers and structure, organized events and meetings as well as sitting through project planning and execution.
It is fair to say that Noor has a sufficient background and effective skills that will contribute in making this project a success.
My name is Layal AL Tamimi, im from Kuwait, I worked 4 jobs, so lets talk about my work experience, now I work in the Public Authority for Agriculture Affairs and Fish Resources, my job title is Administrative Assistant Transaction Coordinator, in my previous years once I was a Manager and Makeup Artist in Lucky Saloon, I still Volunteer in The elderly house and the orphanage children, I also worked as a Public relation representative in my grandfather companies,Sami AL Tamimi cost. and const. Sami AL Tamimi Trading Company. I’m still studying in ACK to get my degree and I have Diploma in business management from ACK.
Participating in launching a business that is needed by the society will give the owners a good reputation, customers being differentiated, and bright future in attracting customers, investors in specific, and stakeholders in general.
At the of 18, me Fahad Al-Hendal I started my working career with the biggest retail company in the middle east as a sales person which taught me a lot such as, importance of customer service, built a relationship with customers, and the importance of being a good leader and manager. I will apply my work experience reflection apply in our business to be achieve our goals more efficiently. Different knowledge was learnt of all the positions that I worked for. Being a call center agent, taught me how to communicate with customers through the phone. When I experienced being security, how important is to be alert for small strange action or situations before the realized ones. I earned my diploma certificate last year and currently I am working on my degree to be more educated and beneficial in my field.
Raping up all my experience and applying it in way that is effective for our business. Sharing my experience and knowledge like every other group member is an advantage over our competitors because not every organization has this flexibility between their employees.
Jenan is a third year student from Australian Collage of Kuwait studying a bachelor of business management. Jenan speaks many languages Arabic, English and little French. She have many skills for example, acquired the skill to talk nicely. Also she participated with the teamwork to help people who have different disabilities including my cousin. She helps them to be stronger and overcome their disability. She participated in the event organized be the Kuwait society for the follow up of disable issues and in the voluntary youth groups in support of cultural activities clubs and sports. Her plan in the future when she graduates she will work to open her own business for people who have different disabilities.
Somood Alazmi is a hard working student, She is a good team player yet she gets stressed and overwhelmed by the pressure itself.of being in a group work. But, that does not effect the other members. She is a helper and always there to support other students in their work. Having a creative vision has helped her to know what are the possibilities of the business that could support the community. How will the group find ways to get back to the community by doing their social obligations towards it. To conclude, Somood has her own way and contributions to the business by having a clear vision of how the business should go like.
Bibliography
I) Anderson, C. L., Anderson, K. M., & Cherup, S. (2009), Investment vs. return: Outcomes of special education technology research in literacy for students with mild disabilities, Contemporary Issues in Technology and Teacher Education, vol. 9, iss. 3
The following article presents several reviews analysing the introduction of technology in the literacy education of individuals suffering from mild disabilities. The use of technology in the core content areas of reading and written education shows the use of computer-assisted instructions and text-to-speech synthesis in reading and interpreting instructions. The growth in special education programmes has caused an growing industry in educational facilitation for different groups of individuals, creating greater technological investments and research and development. Such reviews can be used as encouragement towards investors, showing them both the financial and economic advantages they individually and the community collectively can experience.
II) Bianco, L & McCormick, S 1989, Analysis of Effects of a Reading Study Skill Program for High School Learning-Disabled Students, The Journal of Educational Research, p. 282-288
In this journal the researchers investigate an instructional plan for teaching a reading study skill, outlining it to teenagers in school who have learning disabilities. They use a multiple baseline experimental design to scale the effectiveness of a program specifically designed that provided with 30 minutes of instruction for 10 complete days in three areas of outlining which were title/main topic format and selection; detailed format and selection and finally a subtopic format and selection. They observed that the high school students’ skills increased as a function of the program and were maintained so on 4-8 week follow-ups. They also learned that the students increased their performances on jobs assigned to them used to assess generalisation. This journal article helped us see the positive outcomes of educating children and how it helped society in the process.
III) Carter, E.W., Glaeser, B.C., Lane, K.L. & Pierson, M.R. 2006, Academic, Social and Behavioral Characteristics of High School Students With Emotional Disturbances or Learning Disabilities, Journal of Emotional and Behavioral Disorders, vol. 14, no. 2
The article discusses and measures the differences in social, academic and behavioural skills of high school students with different levels of emotional disturbances and learning disabilities. The two different groups were tested based on nine different measures using different procedures. The final results indicates a clear difference in the characteristics and responses of the students, with different levels of social competence and behavioural problems. This indicates the different classroom needs when it comes to facilitating the educational needs of individuals suffering from disabilities, making the research and development in the human resource department when hiring instructors and professional individuals important. Accommodating the different needs can indicate an increased amount of pressure placed on the individuals employed at our facility, making the training and preparation a vital process when it comes to the operation of the facility.
IV) Herjanic, Barbara M., Penick, Elizabeth C. 1972, Adult outcome of disabled child readers, The Journal of Special Education, p. 397-410
A study from this literature shows that the adult outcome of children with reading problems is not clear since only 6 published studies and 3 unpublished dissertations have given attention to this topic; the control groups were not used appropriately and sample of our population does not necessarily represent a disabled reader population or a school and methodological, statistical, and analytic procedures are not always controlled. Therefore from this journal we can see how little attention the disabled child population is given and we learn that it is a good investment opportunity since there is a lack of educational centres for them.
V) Lovett, Maureen., Steinbach, Karen., (1997) The Effectiveness of Remedial Programs for Reading Disabled Children of Different Ages: Does the Benefit Decrease for Older Children? Learning Disability Quarterly: A Journal of the Hammill Institute on Disabilities. 20(3). p.189-210
Lovett and Steinbach randomly assigned one hundred and twenty-two severely reading disabled children to one of two word identification training programs or a control program of study skills. The first program remediated the inadequate phonological analysis and blending skills and provided them with direct instruction of mapping letter to sound. The other program taught children how to use, get hold of and monitor four metacognitive decoding strategies. Both the program approaches were related with significant improvement in identifying the word and word attack skills and colossal transfer-of-training effects. Therefore the above journal further helped us investigate the approaches to be taken in the process of educating children with learning disabilities and how with these approaches we would be able to relate to more children resulting in a successful 100% enrolment of students in our school.
VI) Luecking, R.G. & Crane, K 2002, Addressing the Transition Needs of Youth with Disabilities through the WIA System. Information Brief., National Center on Secondary Education and Transition, Institute on Community Integration, USA
The information brief discusses the impact of the Workforce Investment Act of 1998, and the transitions in accommodating the needs of the disabled youth in relation to training, career developments and job placements. This shows the different educational systems in place at disability educational facilities, not only ranging from the traditional courses, such as Math and Science, but also offering career development initiatives to guarantee an increased quality of life and future prospects. Encouraging such facilities will allow for greater employment rates in the disability industry, causing overall employment rates and quality of life to increase locally, due to increased educational levels and economic activity. The designs based on the investment acts allows for growth of such individuals in their means and capable scope, making the investment beneficial for all parties involved.
VII) Micheal, O 1996, “Understanding disability: From theory to practice”, St. Martin’s Press, New York, USA
With the increased understanding of human bodies and disabilities in relation to working practice, our understanding of its needs and accommodation has grown. Micheal Oliver discusses the different principles of disability in regards to citizenship and community, and relates it to the social welfare and educational programmes. Seeing the increased social view towards disabilities calls for an increased attention in providing such facilities to the individuals suffering from such infirmities. The theoretical understanding of the book allows the social needs towards the different types of disabilities currently present, and how educational systems need to adapt to the needs demanded to create social movements in international context.
VIII) Tisdall, K, Davis, J, Gallagher, M 2008, “Researching with Children and Young People: Research Design, Methods and Analysis”, SAGE, London
The authors of this book study how we as adults can find out about the children, their lives and experiences. They have suggested many possibilities and suggestions that the children face. They go further into childhood studies by asking questions rather than presuming what is right or wrong. They further share some of their own reflections, which helps us see the different experiences from their eyes and they attempt to build a practical advice that does justice to the complexity of carrying out research and experiments with children.
IX) Panerai, S, Ferrante, L & Zingale, M 2002,Benefits of the Treatment and Education of Autistic and Communication Handicapped Children (TEACCH) programme as compared with a non-specific approach, Journal of Intellectual Disability Research, p. 318–327
The authors conducted an experiment where two educational treatments were compared, the TEACCH program and the program of integration for children with disabilities. The two groups of eight subjects were matched by mental age, gender, chronological and nosography diagnosis (i.e. autism associated with severe intellectual disability, DSM-IV criteria and Childhood Autism Rating Scale scored). The researchers to the experimental group applied the TEACCH program while the other control group was put into regular schools that had a support teacher. The results showed the experimental group scored more that the control group significant difference was seen statistically and what can be taken away from this study is the importance of a special school for the disabled.
