OPERATIONS CASE, SLP and TD

Modular Learning Outcomes

Upon successful completion of this module, the student will be able to satisfy the following outcomes:

•Case ◦Identify critical success factors of e-commerce operations management.

•SLP ◦Compare and contrast e-commerce operations management to traditional operations management.

•Discussion ◦Apply e-commerce management to one aspect of operations management in an organizational context.

Module Overview

The internet is a revolutionary development for managing a firm's operations. This international computer network connect hundreds of millions of companies and people around the world. Internet technology enables integration of traditional internal information systems as well as enhancement of communication among organizations. Internet-based systems tie together global design, manufacturing, delivery, sales and after-service activities.

E-commerce is the use of computer networks, primarily the internet, to buy and sell products and service, and to exchange information. The result of e-commerce is a great range of fast, low-cost electronic services. Although e-commerce implied information between businesses, the technology is equally applicable between business and consumers and indeed between consumers themselves. The business applications are evident across business activities, from tracking consumer behavior in marketing functions, to collaboration on product design in production functions, to speeding transactions in accounting functions. Former IBM chairman Louis Gerstner believes e-commerce is a whole new way of doing business and describes it as "all about cycle time, speed, globalization, enhanced productivity, reaching new customers, and sharing knowledge across institutions for competitive advantage."