Media Analysis essay
tall.a
analyzing_ads-_final_draft.docx
1
Do Not Get Involved In The Death Of A Loved One
Nowadays companies, industries and even governments utilize numerous methods to acquire the attention of various individuals with diverse intentions. Companies’ main objective is wealth and the expansion of the number of consumers, while government or a ministry may publish an advertisement with the purpose of aiding people with a specific disease or targeting a social dilemma. In the world of commerce, advertisements are approached differently; for instance, wearing a t-shirt with a trademark is considered a commercial mean along with billboards, televised and radio-linked broadcasting. An advertisement for the sake of a public service, which is to decrease the amount of fatalities due to the usage of cellular devices while driving, has caught my attention. The public service advertisement uses outstanding visual techniques, story and content to trigger the emotions of society to abandon the lethal habit of using the phone while driving, therefore saving lives.
Moreover, without a second thought, the story that underlies the picture indicates that the teenager is talking to a loved one and since the words on the brochure mentions “she”, perhaps it is one of his intimate relatives such as a mother, sister, or his significant other. The scene that the director wanted the viewer to visualize by observing the advertisement might be that the boy is leaving the theatre, and decided to call his mother to acquaint her that he is coming home; however the mother picked the phone while driving which resulted in a car accident and possibly a fatality. The advertisement implies that talking while driving generates a difficult position for the driver to control the vehicle. Like-wise the assistance produced by the advertisement is not to aware drivers only but to ask the citizens not to call a person who is driving. Another characteristic of the incident that demonstrates a brutal car-collision is the blood droplet behind the phone. Since the blood is flowing from the front speakers, it is only logical the current was fast enough to cause the blood to hit the teenager’s face and recoil to the other side of the display. The point of interest in the picture is the blood, where color of the blood is in deep contrast; then comes the foreground with the adolescent, and finally the blurred background. One more conclusion one could draw about this display is that it is old or taken in a poor area, because of two reasons. At first the telephone is old and seems identical to a company that descended in the field of communication; called Nokia, manufactured it. Second of all, the sign right under his ear is not commercial but a sign that guides the customer to a designated zone; is old fashioned.
Thirdly, the motive of this advertisement is firm, and by a momentary look a person could convey that the area the photograph is displayed has an extreme number of casualties due to the habitude of operating cellular devices while driving. The advertisement appears spectacular because of its noble cause, dissimilar to business promotions; this picture is publicized to the citizens of the district in favor of the safety of the community. Furthermore, an adolescent is used for one more justification, which is that the majority of accidents resulting from texting involve a teenager. In the Middle Eastern civilization, there is a saying, “ if you want to destroy a nation, corrupt its youth”. It is believed that this image is displaying a similar criterion where the executive wishes for the country a future filled with prosperity, success, and development by the mindfulness of the youth to neglect this destructive tradition.
Additionally, numerous advertising techniques are used in our modern world to grasp the awareness of consumers. For instance, if an advertisement is targeting men, the director would use sexual and/or humorous appeal, whereas women tend to have a longer attention span although emotional appeal is the best asset for their attention. In this advertisement, logical, emotional, as well as ethical were applied to enhance the idea underlying the picture. Since a teenager is in the image with blood and death, the application is obviously emotional appeal. While the assertion is specified as “ don’t talk while she drives” is using logical appeal by elaborating a fundamental statement. The statement is quite unique and ingenious; meanwhile all other advertisements target the driver, conversely, this one targets the other portion of the issue, declaring that albeit you are not driving, it does not mean that it is fine to talk to someone who is. Regarding the usage of ethical appeal, the message is crystal clear! By calling a person who is driving, you are participating in the process of killing a beloved person or granting their death.
By way of contrast, even though the advertisement displays a great impression, and uses great visual techniques, it apparently lacks expertise in photography. In spite of trying to induce a realistic feeling, a number of matters prove that the advertisement was done unprofessionally. First of all the blood bursting from the cell phone is incorporated in an amateur manner because of its color that seems evidently fake. Secondly, the bloodstains on the shirt are poorly photoshoped, noticeably it is not within the time frame of the incident, and out of focus. But compared to the effort put in the story and content, the public service advertisement stands out as astonishing.
To sum up, the advertisement is a public service awareness to reduce the amount of casualties because of the norm of using cellular devices, which results in the distraction of the driver, where consequently, death may occur. The advice given by the display is an exceptional suggestion with pure intentions. The advertisement’s usage of the three main appeals; logical, emotional and ethical is superb and convincing because of the illustrations given to demonstrate the importance of the issue.
