Media Analysis essay
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113b_essay_2_prompt.docxEssay 2: Media Analysis
Directions: For this essay, you are to analyze the persuasive strategies used in an advertisement of your choice. In your paper, you will analyze a media text and describe the media text, determine the image that it is trying to create, the various persuasive strategies used, their intended audience, and their impact on their audience. Your resource can be a digital or print advertisement (or series of ads), or another form of media text. You are required to find two primary sources about your topic (e.g. advertisements, the company’s website, a product), and utilize at least two secondary sources about your topic (these can be articles from your text, What Matters in America.)
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The requirements for your paper:
· What brand image is created by this company, product, text, and what is the central message of the text?
· Who is the target audience?
· What techniques are used to influence the consumers to buy their product?
· How does the product impact consumers (do they become “branded,” encouraged to over consume, are there any other effects (negative or positive)?
· You are required to apply in a substantive way some of the concepts or arguments in the articles and/or other texts/films that we have studied in this unit to your analysis.
Prewriting Assignment: due on Moodle, Wednesday, March 4
Rough draft: due in class Monday, March 9 (In class, two copies of three FULL pages for peer review)
Final draft: Hardcopy due Monday, March 16
Final Draft Requirements:
4-5 full pages (1200-1500 words)
MLA formatting, double space throughout, correctly formatted headings, Times New Roman
Works Cited Page
The final paper should be stapled on top of your peer review sheets along with any LRC sheets.
NOTE: The Final draft MUST also be submitted to the turnitin.com link on MOODLE or you will receive a zero for all related assignments.
Possible focus of body paragraphs:
1. Focus on style/look of ad(s) and/or product(s)
What is the visual appearance of this form of media and/or product?
Consider (format/kind of image, composition/layout) and how these textual details contribute to the brand image, audience appeal, purpose, /or message. Does its look impact its function as an indicator of status?
2. Focus on events/plot of ad and how they relate to a specific message in ad (your paper could focus on different specific events/sections of ad in each paragraph (chronological organization). Note: In this section, you could analyze the TEXT or words used.
3. Focus on how ad/product establishes: Emotional, logical, or ethical appeals: An appeal is an explicit or implicit way of convincing you to think or do something. What promises does it make and fulfill for target audiences? How do these appeals relate to its purpose and impact on its audience?
Logical appeals (what claims or guarantees are made about the product? Why?)
Emotional appeals (what emotions are appealed to? Why? How does this contribute to the brand image?
Ethical appeals: in what specific ways is the character or brand image developed? Is the image of the product marketed as cool, popular, cutting edge, reliable, sophisticated? What details in the ad contribute to this?
4. A paragraph could focus on the attributes/characteristics of target audience: What are their values, beliefs, practices? Why might the target audience find the media or product appealing? Why would they find meaning or value in the media text or produce? What does it reveal about them?
5. Impact: How does this media text/product affect our media/social landscape? In other words, what is its effect on its target audience and/or our culture? How do you know? Is its impact explicit and intentional, or implied or unintended?
Essay
2
: Media
Analysis
Directions
: For
this essay
,
you are to
analyze the persuasive strategies used
in an
advertisement of your choice.
In your paper, y
ou
will analyze
a media text and
describe the
media text
, determine
the
image
that it
is
trying to create, the various
persuasive strategies
used
, their intended audience,
and their impact
on
their
audience
.
Your resource can be a
digital or print advertisement (or series of ad
s), or another form of media text.
You are required
to find
two primary sources
about your topic (e.g. advertisements, the company’s website, a
product), and utilize at least
two secondary sources
about your topic
(these can be
articles from
your text,
What Matters in America
.
)
--------------------------------------------------------------------------------------------------------------------------
The
requirements for
your paper:
·
What brand image is
created by
this company, product, text, and
what is the central
message of the t
ext?
·
Who is the target audience?
·
What techniques are used to
influence the consumers to buy their product?
·
How do
es the product impact consumers
(do they bec
ome
“
branded
,
”
encouraged t
o
over consume
, are there any other effects
(
negative or positive
)
?
·
You
are required to apply in a substantive way
some of the concepts or arguments in the
articles and/or other texts/films that we have studied in this unit to your analysis.
Prewriting Assignment
: due on Moodle, Wednesday, March
4
Rough draft
: due
in class Monday, March 9
(
In class,
two copies of
thre
e FULL pages for peer
review)
Final draft
:
Hardcopy
due Monday, March 16
Final Draft Requirements:
4
-
5 full pages (1200
-
1
500 words)
MLA formatting, double space throughout, correctly formatted headings, Times New Roman
Works Cited Page
T
he
final paper
should be stapled on top of
your
peer
review sheets
along with any LRC sheets
.
NOTE: The Final
draft
MUST
also
be submitted to
the
turnitin.com
link on MOODLE
or
you will receive a zero for all related assignments.
Essay 2: Media Analysis
Directions: For this essay, you are to analyze the persuasive strategies used in an
advertisement of your choice. In your paper, you will analyze a media text and describe the
media text, determine the image that it is trying to create, the various persuasive strategies
used, their intended audience, and their impact on their audience. Your resource can be a
digital or print advertisement (or series of ads), or another form of media text. You are required
to find two primary sources about your topic (e.g. advertisements, the company’s website, a
product), and utilize at least two secondary sources about your topic (these can be articles from
your text, What Matters in America.)
--------------------------------------------------------------------------------------------------------------------------
The requirements for your paper:
What brand image is created by this company, product, text, and what is the central
message of the text?
Who is the target audience?
What techniques are used to influence the consumers to buy their product?
How does the product impact consumers (do they become “branded,” encouraged to
over consume, are there any other effects (negative or positive)?
You are required to apply in a substantive way some of the concepts or arguments in the
articles and/or other texts/films that we have studied in this unit to your analysis.
Prewriting Assignment: due on Moodle, Wednesday, March 4
Rough draft: due in class Monday, March 9 (In class, two copies of three FULL pages for peer
review)
Final draft: Hardcopy due Monday, March 16
Final Draft Requirements:
4-5 full pages (1200-1500 words)
MLA formatting, double space throughout, correctly formatted headings, Times New Roman
Works Cited Page
The final paper should be stapled on top of your peer review sheets along with any LRC sheets.
NOTE: The Final draft MUST also be submitted to the turnitin.com link on MOODLE or
you will receive a zero for all related assignments.
