international project help

Option One: International Business Expansion:

The purpose of this assignment is to evaluate the potential for a new business or business expansion to a foreign country of your choice. You will evaluate business opportunities in a foreign country from the perspective of American business entry. Steps:

Write your country choice on the group sheet (passed out in class). If the country of your first choice has been selected by another group, please go with a second choice to avoid redundancies in the presentations. Determine an unmet need the country. Select a business concept, product brand or a company you wish to introduce. For example you can propose the expansion Starbucks to Belgium; offer financial services in Russia, propose construction project management in the United Arab Emirates, or you can be as specific as suggesting for Starbucks to expand to Latvia Organize your research and outline your paper. When writing the paper and preparing the presentation, keep in mind that you are presenting as a consultant to a particular industry or company. The outline below is only a suggestion as to what you paper should include:

Executive summary. State your proposal and country focus and give a brief summary of major findings. SWOT analysis Micro issues: Introduction of the concept. Reason for entering a foreign market at this time. Evaluate conditions for your concept (include discussion of competition if any, cultural challenges, etc ) Macro analysis: Brief description of the country (geography, major industries, demographics)\ - Economic system / role of government in the economy / Current political conditions - Financial markets (foreign exchange rate, interest rate, stability and performance) - Government policies applicable to your industry (tariffs, non tariff barriers, taxes, regulations re. foreign ownership and other FDI regulations) - Current economic conditions (wages, income distribution, economic growth rate, unemployment rate, inflation rate etc.) - Foreign economic policy and openness. – Attitude towards American business. Major trading partners and investors, member of a trade block? Strategy: entry mode (joint venture, franchise, FDI etc). Promotional strategy Conclusion. Do you recommend / not recommend business expansion to the country in question based on your findings.

SPECIFIC REQUIREMENTS FOR THE PROJECT Group size: 3-4 people. Presentation: 10-12 minutes (plus questions); 6-8 slides. Paper: font size minimum 10 / double spaced - 8-10 pages of text (plus cover and exhibits) numbered pages Cover page with title of the project and names of authors List of contents, summary and conclusions Bibliography with proper citations of all quotations (MLA format preferred)

Country:

Colombia

Business:

Carl’s Jr.

Why?

-Foreign businesses mainly from the United States have a great welcome from the people in Colombia.

-Carls Jr. has recently opened a business in Ecuador (neighbor country), which was a great success.

-Fast food businesses have great welcome in Colombia, especially burger businesses. Example: McDonalds.

-Labor work is cheaper in Colombia than in the United States. Burger prices are relatively similar between Colombia and the United States.

Outline:

Introduction:

-Why Carl’s Jr.?

-About Carl’s Jr.

-Carl’s Jr. mission statement

-Why expand to Colombia?

Globalization of fast food

-Burger Businesses

- Expansion to South America, was it successful?

-Examples of successful fast food companies

-Carl’s Jr. in South America

Competitive Advantage of Colombia -The U.S.-- Colombia Trade Promotion Agreement.

- Protection of foreign investment.

- Preference for foreign products

- Accessibility (low prices)

-Low labor costs

-Big market for expansion

Challenges:

- Competitivity

- Adapt to the new country.

- No reputation in Colombia

How to overcome challenges:

-Have something that the competitors do not have

- Different options of burgers, local people’s preference

-Build a reputation

Location of the business:

- close to businesses and industrial parks.

- located in a place with great accessibility and a good visibility

- Examples: Commercial centers(Malls, downtown), Airports.

Conclusion:

- Summarization of topics

Bibliography:

"El Mercado De Comidas Rápidas: Un Negocio Sabroso." - Semana.com. N.p., 22 Sept. 2012. Web. 15 Jan. 2015.

"Export.gov - FTA - Colombia." Export.gov - FTA - Colombia. N.p., 9 Apr. 2014. Web. 15 Jan. 2015.

Proexport. 2013. Berlin: De Gruyter, 2013. Web. 15 Jan. 2015.

Pro Colombia. Colombia's Official Investment Portal, n.d. Web. 2015.