case study for prof weru,

Case Preparation Summary for Case Discussion

To be prepared for SAB Miller Case

Case Name______________________ Student Name__________________________

1. Using the Ansoff matrix on page 232 of the text, chose

a strategic direction for SAB Miller going forward.

1. Support the answer to question 1 (strategic direction going forward) with information from the “strategic position” of SAB Miller—i.e. external environment, internal capabilities (strengths), and competitiveness of industry.

1. What parts of the SAB Miller history, mission, values, and/or stakeholder expectations also are aligned with your answer to question 1—and in what way.