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Weight

%

1/Poor /Lacking Info

2/Sufficient

3/Proficient

4/Advanced

Score

General business model details, comprehensive 9 blocks process

10

Introductory elements were omitted and/or contained errors. 

Introductory elements were included but contained errors.

Introductory elements were included and completed correctly, including an executive summary. 

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business model and captures the interdependence of 9 blocks. 

Customer Value Proposition

10

CVP was partially discussed or some was omitted. Explanation of how a CVP which distinguishes itself from its competitors was missing.

CVP was partially discussed and seemed to lack a complete line of solutions on “jobs-to-be-done”. Explanation of how a CVP which distinguishes itself from its competitors was missing. 

CVP was clearly identified and included a complete line of solutions on “jobs-to-be-done”. Explanation of how a CVP which distinguishes itself from its competitors was unclear. 

CVP was clearly identified and included a complete line of solutions on “jobs-to-be-done” and included reasoning for the selection. Includes explanation of a CVP which distinguishes itself from its competitors. 

Customer Segments

10

The different types of customer segments was partially discussed but lacked mention of any specific information. 

The different types of customer segments was partially discussed, but have not enough explanation. 

The different types of customer segments was discussed including the identification of the target customer. 

The different types of customer segments was thoroughly discussed including for whom are firm creating value, why are they firm’s most important customer. 

Customer Relationship

10

The types of customer relationship was partially discussed but lacked mention of any specific information. 

The types of customer relationship was partially discussed, but have not enough explanation on establishing and maintaining process. 

The types of customer relationship was discussed including and establishing and maintaining process was discussed. 

The types of customer relationship was fully identified, and how firm established and maintained them are thoroughly discussed.

Channels

10

How a firm deliver its value proposition to its targeted customers through different channels was partially discussed but lacked mention of any specific information.

How a firm deliver its value proposition to its targeted customers through different channels was identified, but have not enough explanation on Speed and cost-efficiency.

How a firm deliver its value proposition to its targeted customers through different channels was identified. Speed and cost-efficiency are discussed

How a firm deliver its value proposition to its targeted customers through different channels was fully identified. Speed and cost-efficiency are thoroughly explained.

Partner

10

Some firm’s key partners was partially discussed but lacked mention of any specific information.

Some firm’s key partners was identified, but have not enough explanation.

Firm’s key partners was identified, and how firm build and leverage these partnerships are partially discussed.

Firm’s key partners was fully identified, and how firm build and leverage these partnerships are thoroughly discussed.

Key Activities

10

Some Firm’s key activities required by CPV was partially discussed but lacked mention of any specific information.

Some Firm’s key activities required by CPV was identified, but have not enough explanation.

Firm’s key activities required by CPV was identified, and how firm build these activities are partially discussed.

Firm’s key activities required by CPV was fully identified, and how firm build these actives are thoroughly discussed.

Key Resources

10

Some Firm’s key resources required by CPV was partially discussed but lacked mention of any specific information.

Some Firm’s key resources required by CPV was identified, but have not enough explanation.

Firm’s key resources required by CPV was identified, and how firm build these resources are partially discussed.

Firm’s key resources required by CPV was fully identified, and how firm build these resources are thoroughly discussed.

Cost Structure

10

Cost structure was partially reported but lacked mention of any specific information.

Detailed cost structure included. And what kind of key resources and activities are expensive was not discussed. Cost driven strategy is not identified.

Detailed cost structure included. And what kind of key resources and activities are expensive was partially discussed. Cost driven strategy is identified.

Detailed cost structure included. And what kind of key resources and activities are expensive was discussed. Cost driven strategy is identified.

Revenue Streams

10

The ways generated revenues was partially explained but lacked mention of any specific information..

The ways generated revenues was partially explained. And Key metrics measured performance was not identified.

The ways generated revenues was explained. And Key metrics measured performance was identified.

The ways generated revenues was thoroughly explained. And Key metrics measured performance was discussed.

A Lean Way (Extra)

10

Firm’s search process on business model was not included.

Firm’s search process on business model was partial identified.

Firm’s search process on business model was identified.

Firm’s search process on business model was identified and discussed.