case study

Case Preparation Summary for Case Discussion

To be prepared for IKEA Case

Case Name______________________ Student Name__________________________

1. What is IKEA’s current strategy? (Answer with one of the strategies we discussed in connection with Chapter 6—low cost, differentiation, or focus. If it has changed over time—explain.)

1. Answer a, b and c below.

1. Is IKEA’s current strategy (as identified above) sustainable as it moves into the future?

1. Why or why not?

1. If not, what strategy should it consider going forward?

1. In what industry or industry segment would you classify IKEA?

4. Please analyze the competitiveness of the industry or industry segment using Porter’s five forces.