3 pages

INT  335  Spring  2015  

C a s e S t u d y

T h e J u k e b y N i s s a n

 

Hello Everyone: This is the Juke Case. It is an article from the Portland Press Herald in 2011. Your assignment is to read the article and answer a few questions. You will need to do some additional research beyond the article itself.

1. Will the Juke be successful in North America? 2. Review some commercials and advertising for the Juke. What is Nissan’s target market.

Describe the segment demographically and psychographically. 3. Who are the Juke’s competitors? How does Nissan differentiate the Juke from its

competition? 4. What will be the most difficult marketing obstacles to overcome? 5. Is (was) there a window of opportunity?

Your analysis should not exceed four pages, double-spaced. Remember to cite. Don’t just answer the questions from the perspective of you as a potential consumer, as you may be well outside the target market. Think like a marketer.

Example Commercials Online:

http://www.youtube.com/watch?v=ezyf5H5O4R4 http://www.youtube.com/watch?v=PSOgGhZL9t4