advertising

Adaptation:

I have selected the city of White Rock as a destination to spend a Valentine’s day celebration

anytime during the month of February. I imagine it as a print ad running in the community

newspapers (i.e. Peace Arch News, Surrey Leader, etc.)

Audience:

My audience is comprised of those looking for day trips. A day trip is defined as “journey that you

make for pleasure in which you go to a place and come back the same day” (MacMillan

Dictionary, 2015, p. 1). I’ll focus on day trip aficionados and residents of the Semiahmoo

peninsula. The first group is already interested in visiting his/her surroundings and the second

group is a short commute from the destination. Thus, I assume they’ll need less persuasion to

buy in.

Take Away:

I’d like to play with the element of surprise in this poster/flyer. I selected this strategy because

White Rock is a retirement community; thus, it might carry the burden of being a boring place.

I’d like to show that White Rock can surprise you. For this purpose I’ll focus on the public art

program that sponsors Murals across the city1. These murals can be seen around the downtown

core. I am playing with the element of surprise; therefore, the most important takeaway is

curiosity. I’d like viewers of my poster to become interested in the city.

Action:

I’d like the audience to visit a website to learn more about the Valentine’s celebration.2 I’d like

the audience to take a day trip to the White Rock downtown core during the month of February.