Setting Strategy and Structure for Your Organization

Running Head: ORGANIZATIONAL ELEMENTS OF E-COMMERCE SOLUTIONS FOR COCA COLA 1

ORGANIZATIONAL ELEMENTS OF E-COMMERCE SOLUTIONS FOR COCA COLA 2

Organizational Elements of E-Commerce Solutions for Coca Cola

Tiffany Califf

Professor Ryan Coleman

BUS365001VA016-1152-001 E-Business Security & Controls

02/01/2015

Organizational Elements of E-Commerce Solutions for Coca Cola

Electronic commerce (EC) is defined as the practice of buying; selling, transferring or exchanging products, services, and information via computer networks.EC organization are described as unit and motor organizations, whereas companies occupied only in EC are virtual organizations.

BRIEF HISTORY AND SCOPE OF EC

E-commerce applications began early 1970”s with such innovations as electronic transfer of funds. However the, applications were limited to large corporations and a few daring small businesses, then came electronic data interchange (EDI), which automated routine transactions processing and extended EC to all industries. Since the commercialization of the internet and the production of the web in the early 1990s, EC applications have expanded rapidly. By 200, there was a major shakeout in the EC industry, with hundreds of companies going out of business. Today most medium- sized and large organizations and many small ones are practicing some EC

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The Key Elements of an Organizational E-Commerce Solution of Coca-Cola Company

Coca-Cola Company uses business to business (B2B).They created an online shop designed to expand its distributions of branded merchandise. Business that uses websites to improve customer service might set goals of increased customer satisfaction or providing customer satisfaction or providing customer service. Strategy is key component in every organization. Coca-cola strategizes on its robust market by utilizing the resources amicably to produce a highly top rated drink (coca-cola) globally. They strategize on key business concepts to counter other multinational company with a vast market index. Content and marketing is broad aspect that requires intellectual thinking .Marketing of a product requires a vast knowledge of goods and services of various global markets to ensure sustainability of its market share in the stock exchange. Technology and design are the most emerging aspects in relation to e-commerce. Coca-cola uses technology for advertisement to reach its customers at any level of subsidies.

Coca-Cola: A Critical Assessment of Strategy and Supporting Resources and Capabilities

Coca-cola is a global corporation that produces beverages. It moreover engages in vending and advertising non-alcoholic beverages, syrups, and concentrates. It was founded in 1886 and operates in more than 200 countries in the world. The company produces over 1.7 billion servings daily. The corporation has its headquarters situated in Atlanta, Georgia in the United States. It mostly uses franchises as supply systems. The company only produces syrup concentrates that are then distributed to bottlers throughout the world. The company is also amid listed companies on the NYSE and moreover part of Russell 1000 Growth Stock Index as well as S&P 500 Index.

Coca- Cola business produces more than 500 brands. It has also prepared other soft drinks such as Tab and diet coke which are diet drinks. Tab was built-up using Saccharin as a surrogate to sugar in 1963 and is still being sold up to date. In 1990s, the company realized rising consumer awareness in more vigorous drinks and it responded by introducing brands that were non-carbonated that incorporated flavored tea Nestle, minute maid juices, Powerade, Dasani water and Fruitopia fruit drink. Due to augmented popularity of non-carbonated drinks, coca cola introduced low-carbohydrate diets such as C2 Cola. C2 contained little food energy and was introduced in the marketplace in 2004.

The company’s growth and expansion can be attributed to takeovers. It has purchased several companies including Glaceau that was a maker of Vitamin drinks, burn energy drinks and flavored waters. The company has also announced its plan to purchase a Chinese company that made pure fruit juice but the deal was blocked by the Ministry of commerce arguing that the resulting company would ruin small scale juice companies in China. Coca-cola also operates a themed tourist attraction in the downtown side of Atlanta which shows different many flavors that are manufactured and sold by the company and also contains a museum that contains the company’s history

The company started trading at the New York Stock Exchange in 1919. In 1987, the company’s share became one of the stocks that were considered in the Dow Jones Industrial Average. This means the company’s stocks were important in showing the performance of the stock market although it had been a Dow stock between 1932 and 1935. The company has paid increased dividends each year for more than 50 years. Its stocks can be found from a direct purchase program, which charges investment fees unlike other programs. Being listed at the stock exchange and being used as an indicator in the Dow Jones, defines that the business has had good performance and has maintained it over the years

Coca-Cola Company has employed good e-commerce strategies in product positioning through its marketing strategies. It should continue with the strategies and search for more strategies that would lead to increase in their market position especially in the North American market. Many young people would also like to have drinks as they move from one position to another. This elaborates that the company should also satisfy such customer requirements by introducing pet bottles for 300ml. in conclusion; the company should take advantage of its strengths and try to minimize its weaknesses. This will ensure increased growth and expansion of the business in more world markets. Coca-Cola is also working to impart the originality into business plan and approach with distribution associates and retailers. The company lately established a customer modernization centre where partners can experience new products and casing.

Technological Factors

Soft drinks technology is very low compared to other multinational industries. Nevertheless, the creation of a new product with the best unify is in fact a science. Expertise in the company is mostly applied in packaging. Coca- Cola Corporation nearly subcontracts virtually all its casing to bottling partners. It is anticipated that about 83% of all its units are manufactured and disseminated by bottling companies with which they are partners. This indicates that the company has to preserve good relation with bottling companies. If the company don’t initiate plan to support the bottling companies in pricing and advertising, increase in cost of producing the packages may increase the need leading to increase of price products

Advancement in e-commerce skills has increased entrance to coca cola products. It has amplified the accessibility of the products to consumers. The company has also introduced vending machines that are used in the majority of its markets worldwide. Improvement in technology aspects has also led to the introduction of products such as Diet Coke and Cherry Coke. Technology is also involved in packaging of new attractive styles and designs which are introduced. In regard to this the company needs to invest in massively in technology in order to meet international standards .Departmental managers in the finance department calculate and examine all the finances in the system enterprise project management (EMP) solution, where the sales manager can acquire sales costs and inventory at the same time. EMP integrates sap Microsoft products to reduce sustain maintain ace costs. Due to data redundancy Coca-Cola needs an integrated system to tackle the problem and EMP is supposed to aid its advantage

Data Mining and Warehousing systems

Data mining can be defined as a process of discovery patterns in a given data set. These patterns offer consequential and astute data of which are also concerned with withdrawal of analytical information by retrogressive tools which are distinctive for decision support systems. These patterns are used in a wide variety of concepts to aid scam detections and as marketing promotion. Data warehousing is the process of centralizing data from multiple sources into databases. Data mining involve key elements that improve operational efficiency. They are: Storing and managing data in a logical database system. Help to supply data entrance to market analyst and a professional in technology. Analyzing data by using application features of software and finally Presentation of data in well illustrated chart.

Data warehousing is explained as a procedure of centralizing data management and recovery. This process represents an ultimate visualization of maintaining a central warehouse of the company data. Centralizing of data is needed to exploit user access and study. Due to technological advancement many organizations vision is becoming a reality and also advance in software data analysis which allows users to access data. Data mining systems needs to be incorporated with catalog or the information warehouse system where communication is enhanced. This system is known as non-coupling system. In this system the key focus is to locate on data mining plan for mounting competent and valuable algorithms for mining the accessible data sets.

Question4

Practically IT applications entail networking. It is the function of the IT professional to select, design, deploy, integrate, and control network and communication infrastructures in an organization. This knowledge area includes data connections, telecommunications, inter/intranetworking, and infrastructure security. It also includes application of networking to multimedia, information storage and distribution, and. This will enable the organization to identify, analyze and solve problems related to networks and picture them to running and securing a network, compare and contrast various network management techniques as they relate to hyper and wireless networks.

The organization will analyze different security tools and describe implementation strategies of these apparatus to ensure efficient and effective protection networking, explicate the configuration and deployment strategies of network devices to optimize network security, design and implement local area network and wide area network issues. Configuration of network nodes and troubleshooting of networked devices. The organization will also study how to develop and implement backing and disaster recovery plan as it relates to the network components of an organization, Develop and implement a security plan as it relates to the network components of an organization and select, install and use suitable network management tools to gather performance data from a set of network nodes

Question5.

EMV stands for Euro pay, Master card and Visa, the International standard operations of incorporated circuit cards terminals and automatic teller machines, for verification of credit and debit transactions. It’s a joint effort between Euro pay, MasterCard and visa to ensure security and global standards so that visa and MasterCard can continue to be accepted everywhere. Speed and security are among ways that have provided a viable advantage to the organization. This is because MasterCard’s proprietary and classified smart devices are transforming consumers into online shopping behavior. European merchants organize discussion on EMV for organizations that are in existence with e-commerce an opportunity to enhance knowledge in the field of online fraud, risk management and scam prevention and detection tools. This will enable to protect business and consumers. MasterCard has a chip authentication program (CAP) for e-commerce that customers to pay via MasterCard pass checkout services worldwide both in store and online. Another advantage of electronic cash it’s more efficient than other payment methods. Transfer of electronic cash costs lower than credit card transactions which do not need authority as for credit card transactions. A biometric security device is an authentication method that uses fingerprint, facial, iris scan or voice recognition to identify users.