| ECN 601 - Extended Problems Data |
| | The following sales and marketing data was accumulated by a manufacturer over the past 12 quarters. |
| | Qd | Price | Adv | Prod Dev | Rel Price |
| | 561,628 | $ 9.75 | $ 150,000 | $ 115,000 | $ 9.46 |
| | 697,734 | $ 9.25 | $ 162,000 | $ 100,000 | $ 9.44 |
| | 761,217 | $ 9.40 | $ 125,000 | $ 125,000 | $ 10.14 |
| | 667,994 | $ 10.25 | $ 250,000 | $ 100,000 | $ 10.09 |
| | 496,985 | $ 10.40 | $ 200,000 | $ 150,000 | $ 10.21 |
| | 637,148 | $ 9.90 | $ 160,000 | $ 120,000 | $ 10.16 |
| | 569,773 | $ 10.55 | $ 250,000 | $ 100,000 | $ 10.34 |
| | 663,146 | $ 10.17 | $ 245,000 | $ 115,000 | $ 10.31 |
| | 432,424 | $ 10.30 | $ 185,000 | $ 140,000 | $ 10.52 |
| | 535,571 | $ 10.50 | $ 140,000 | $ 150,000 | $ 10.56 |
| | 698,376 | $ 10.20 | $ 185,000 | $ 140,000 | $ 10.38 |
| | 793,260 | $ 10.00 | $ 120,000 | $ 150,000 | $ 10.32 |
| | Variable Definitions: |
| | Qd = quantity demanded, in units |
| | Price = price per unit charged by the firm that quarter |
| | Adv = dollars spend in advertising, that quarter |
| | Prod Dev = dollars spent in product development that quarter. Product development should be thought of as |
| | | money spent on developing additional features or properties that make the product more desirable |
| | | in the eyes of customers. |
| | Rel Price = Price of a related product |
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ecn-601extendedproblemdata.xls
