Essay

This is just an Idea on how to write this. It needs to be 800 words and needs to expand on the objectives. Do not get into anything but the objectives themselves on this problem at hand. Thank You. Please include 5 references, write this in APA, and make sure the reference are from sites that are academically acceptable. Thanks.

Objectives

Problem at hand: How Coca Cola can reduce the dynamic of sugar consumption in its products.

Objectives

· Reduce the level of sugar content in its products

· Focus on low calorie beverages by substituting sweetened drinks with non-sweetened ones

· Increase the adoption rate for non-sweetened products through health awareness campaigns. For example, giving information to the consumers on how sugar consumption causes diabetes can change their mindsets.

· Focus on anti-obesity campaigns to transform the sugar consumption habits of its consumers

· Eliminate the use of artificial sweeteners and rely on natural non-processed sweeteners that are healthy for the buyers. For instance, it should encourage the use of stevia or coconut nectar in the products.

· Focus on how to increase the sales of low sugar products so as to avoid declines in the level of profitability.

· Comply with the health standards and regulations in different states so as to manufacture healthy products that meet the various legal requirements in the states