individual work

GRADING CRITERIA MKTG450 Unit 2 Individual Project Possible

Points Earned Points

Part 1: Business Scenario 5 Part 1: Analysis of Customer Needs 20 Part 1: Segmentation Strategies with Analysis of Two Competitors 25 Part 1: Niche Marketing Strategy 25 This section of the paper should be 3 pages in length and use research from the library's full- text databases or other quality college-level resources. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 1. Part 2: Gap Analysis 25 Part 2: Develop Competitor and Competitive Benchmarking 25 Part 2: Competitive Advantage Strategies 25 This section of the paper should be 3 pages in length and use research from the library's full- text databases or other quality college-level resources. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 2. Grade for Unit 2 Individual Project 150

Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words).