individual work

MACROBUTTON DoFieldClick Type your Name Here

MACROBUTTON DoFieldClick Type your Paper Title

Project Type: MKTG 450 Unit 2 Individual Project

MACROBUTTON DoFieldClick Date of Submission

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

MACROBUTTON DoFieldClick Type your Paper Title

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Part 1: Business Scenario

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence. Develop a product-focused business. Please do not use an existing company OR a scenario utilized in a previous course. NOTE: You will continue working with this business throughout the course. Introduce the scenario of the business and the main product that it sells.

Part 1: Analysis of Customer Needs

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Analyze customer needs for the target product.

Part 1: Segmentation Strategies with Analysis of Two Competitors

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Discuss Segmentation Strategies based on two real competitors' market position

Part 1: Niche Marketing Strategy

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Devise a niche marketing strategy that would be appropriate for your company's product. This section of the paper should be 3 pages in length and use research from the library's full-text databases or other quality college-level resources. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 1.

Part 2: Gap Analysis

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Carry Out a Gap Analysis of Two Competitors. Discuss how the findings would be used.

Part 2: Develop Competitor and Competitive Benchmarking

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Develop Competitor and Competitive Benchmarking.

Part 2: Competitive Advantage Strategies

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. Devise Strategies to Achieve Competitive Advantage for the Company. This section of the paper should be 3 pages in length and use research from the library's full-text databases or other quality college-level resources. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 2.

Conclusion

Add some concluding remarks-can be a sentence or two.

NOTE:

· If you are not at the end of page 8 with content, your paper is too short Do not insert extra spaces between paragraphs to make your paper appear longer.

· If you are beyond page 10 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer

References

NOTE: The reference list starts on a new page after your conclusion.