Individual work

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Project Type: MKTG 450 Unit 1 Individual Project

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Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.

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Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.

Part 1: Discuss Three Measures of Marketing Performance

Introduce the concept and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence. Using predominately articles from the library's full-text databases, research measures of marketing performance. You may rely on general research in the area or focus on an industry germane to your career. Discuss Three Measures of Marketing Performance This section of the paper should be 3 pages in length and use research from the library's full-text databases. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 1.

Part 1: Analyze Metrics Used to Evaluate the Measures

Analyze Metrics Used to Evaluate the Measures. Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 1: Case Study that Exemplifies Best Practices of each Measure.

Provide a Case Study of a Company that Exemplifies Best Practices of each Measure. Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part 2: Short-Run Marketing Strategy

Using predominately articles from the library's full-text databases, apply the concepts to the real world. This section must address the following: Present two marketing strategies and analyze how they can affect the net marketing contribution in the short-run.

Part2: Analyze Net Marketing Contribution in the Introductory Stage

Analyze Net Marketing Contribution in the Introductory Stage. Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.

Part2: Analyze Net Marketing Contribution in the Late Growth Stage

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section. This section of the paper should be 3 pages in length and use research from the library's full-text databases. Failure to use articles from the library's full-text databases will result in a grade no higher than 53/75 for part 2.

Conclusion

Add some concluding remarks-can be a sentence or two.

NOTE:

· If you are not at the end of page 8 with content, your paper is too short Do not insert extra spaces between paragraphs to make your paper appear longer.

· If you are beyond page 9 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer

References

NOTE: The reference list starts on a new page after your conclusion.