Modes of Entry and International Strategy

Grading Criteria

Proficient

Maximum Points

Decide if all operations will be internationalized (or only some of them) and identify which ones.

Operations to be internationalized are identified and clearly described.

24

Identify and assess different potential regions and/or countries to globalize operations.

Various options are identified and assessed. The argument is logical and well structured.

24

Choose two or three that are the most relevant to your operations. Justify choices made.

Assessment of the regions and/or countries that are the most relevant to expanding operations is complete, accurate, and well structured. Analysis includes all specific requirements in each country/region report. Selection of countries/regions is properly justified. Analysis is supported by relevant statistics and research.

52

Identify and describe 3-5 major potential global and domestic competitors that will be considered for this project.

Description of competitors is accurate, specific, and succinct.

24

Create one report for EACH competitor chosen.

Each competitor report analyzes market share, strategy, prices, and quality-related actions. Analysis is supported by relevant literature.

52

Writing Standards

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e. APA); and display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation.

24

Total:

200